Domestic tourism: latest results
Release date:
10 September 2025
Next release:
7 October 2025
For further information, please contact [email protected].
Report highlights
Q2 (April to June) 2025 domestic tourism England summary:
- Overall picture: Volume and value declined year-on-year for both overnights and day visits. This was likely impacted by the increased cost of living and weaker consumer confidence in the UK economy.
- Volume: In Q2 2025, Britain residents took 18.5 million overnight trips in England, which is down 18% on Q2 2024 and below Q2 2023 and Q2 2022. Tourism day visits volume declined only by 1% with 231m visits in Q2 2025; this is also below Q2 2023 but slightly above Q2 2022.
- Value: Total spend on domestic tourism was down year-on-year by 8% to £16.6bn in Q2 2025, with decreases noted for both overnight trips (down 12% to £5.7bn) and day visits (down by 6% on a strong 2024 to £11bn).
Further highlights:
- Trip purpose: The decline in England trips volume was noted across all types of trips, with only ‘domestic stays as part of an overseas trip’ showing a larger decline as they return to lower levels after the last year’s peak.
- Spend breakdown: There was an increase in the share of overnight trip spend on ‘package’ trips from 15% in Q2 2024 to 20% in Q2 2025. The share of transport costs slightly declined for both overnight and day trips.
- Spend per trip: Spend per overnight trip increased by 7% from £286 in Q2 2024 to £307 in Q2 2025. Spend per holiday trip increased even more, by 11%, from £328 in Q2 2024 to £365 in Q2 2025.
- Region: East of England, North West and East Midlands recorded year-on-year increases in spend on day visits. For overnight trips, all regions recorded year-on-year declines in overnight trips volumes; however, West Midlands showed an increase in spend on overnight trips in Q2 2025 vs a weak Q2 2024.
- Destination type: ‘Large towns or cities’ increased in share of overnight trips, as well as day visits, in Q2 2025 vs previous three years.
- Trip length: Shorter overnight trips increased in share in Q2 2025 vs 2024-22.
- Activities: For day visits, ‘visiting friends and relatives’ and ‘taking part in sports or outdoor leisure activities’ increased in share of trips in Q2 2025, after a slight dip in Q2 2024. ‘Visitor attractions’ declined in share for overnight and day trips.
- Party composition: Solo trips held a larger share of overnight trips vs 2023-22.
- Context: Household costs (including water, electricity, gas and council tax), which increased above inflation in April 2025, along with high transport and food costs, have an ongoing impact on a disposable budget.
Further data on regions visited and trip characteristics is available in the embedded tables, which will also be published on this webpage (please see below).
View the latest report
GBTS, Domestic overnight and day trips in June and Q2 2025, Toplines
Access the findings in our toplines report, which includes data on Great Britain and England domestic overnight trips and day visits.
GBTS, Domestic overnight trips 2022 to Q2 2025, Pivot
Access further data in our pivot tables, which include detail on Great Britain and England domestic overnight trips.
GBTS, Domestic day visits 2022 to Q2 2025, Pivot
Access further data in our pivot tables, which include detail on Great Britain and England domestic day visits.
GBTS, Domestic overnight trips Q2 2025, Tables
Access our topline tables, which include detail on Great Britain and England domestic overnight trips.
GBTS, Domestic day visits Q2 2025, Tables
Access our topline tables, which include detail on Great Britain and England domestic day visits.
Pre-release access
Pre-release access for the GBTS data was provided 24 hours ahead of publication to the following individuals:
VisitEngland: Patricia Yates, Tracey Edginton, Andrew Stokes, Lyndsey Turner-Swift, Louise Bryce, Shivah Jahangir-Tafreshi, Anke Monestel, Rachael Farrington, Charlotte Sanders, Thomas Clues, Dipika Ghose, Pauline Stobbs and James Sandy.
DCMS: Duncan Parish, Ellie Fox, Emily Pitts, Lata Mistry, Robyn Schaffer and Sarah Lasher.
View previous reports
This page is showing only the latest reports and data for 2025. To view reports and data for 2024 full year, please visit these pages: overnight trips and day visits. Any previous reports and data can be found in overnight trips archive and day visits archive.
Regional and subregional volume and value data for domestic tourism is available here: Domestic Tourism, regional and subregional data | VisitBritain.org
- Download (2.83 MB) View (2.83 MB)
GBTS, Domestic overnight and day trips in March and Q1 2025, Toplines
About the survey
The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of domestic overnight trips and day visits taken by residents in Great Britain. GBTS also provides detailed information about trip characteristics.
The statistics from 2022 onwards are based on a new combined online survey called Great Britain Tourism Survey covering modules on overnight trips and day visits. This survey replaced the separate two surveys Great Britain Tourism Survey (overnight trips) and Great Britain Day Visits Survey (day visits) that ran until the end of 2019.
Due to the methodological changes, data from 2022* onwards cannot be compared to the results up to 2019. Methodology and quality report explains why the new survey data is not comparable with data up until 2019. [*Please note that data for 2020 and 2021 is not published as the complete calendar year data is not available due to Covid pandemic lockdowns.]
The GBTS data from 2022 onwards has been published as statistics in development and follows the Code of Practice for Official Statistics (2022) set by the Office for Statistics Regulation. More information on this can be found on the Office for Statistics Regulation website.
VisitEngland jointly sponsors the survey with our partners VisitScotland and Visit Wales.
