Meet our international travel trade teams
Meet our international travel trade teams who can assist you in your local market. Click on the market name to see their details below
The Australia team works with key intermediaries and travel partners to maximise Britain sales - keeping them inspired and informed on destination and product developments, to generate incremental visitors and increasing the length of stay, regional dispersal and value.
To achieve this, VisitBritain:
- Works with local industry partners on cooperative marketing campaigns, events and other business development opportunities to leverage reach and value
- Brings relevant new product experiences to market
- Ensures the most relevant destination content is available for partners
- Provides opportunities for the UK industry to connect and collaborate with travel partners and digital platforms.
Peta Evans
Trade Engagement Executive
Sydney, Australia
Email: peta.evans@visitbritain.org
Priscila Moraes
Senior Content & Travel Trade Manager
Rua Ferreira de Araújo, 741
São Paulo, SP
Brasil
Telephone: +55 11 3245-7656
priscila.moraes@visitbritain.org
Lynda Falcone
Travel Trade Manager, Canada
777 Bay Street, Suite 2800
Toronto, ON M5G 2G2
CANADA
Telephone: +1 416 646 6677
Email:lynda.falcone@visitbritain.org
Natalie Szubert
Trade and Marketing Coordinator, Canada
777 Bay Street, Suite 2800
Toronto, ON M5G 2G2
CANADA
Telephone: +1 416 646 6677
Email:natalie.szubert@visitbritain.org
Charlene leads on VisitBritain’s B2B and travel trade activity in China, manages the virtual and offline trade engagement plan and event delivery, and works with the Chinese travel trade to increase the volume and value of visitors from China to Britain, through both leisure and business tourism.
Under the current pandemic situation in China market, our focus has been doing destination training to the trade partners, delivering livestream projects to bring British POIs alive to our Chinese audience, maximizing the collaboration with partners of the travel industry in Britain to promote amazing tourism content via events and social media channels.
Joi focuses on leading bespoke key account management and engagement with key travel trade in East & Central China, tailoring programmes accordingly to ensure Britain's product is being promoted to the customer and driving incremental volume and value to the UK. Champion Business Tourism in China with a focus to develop incentive opportunities, networks, leads and insights.
Angie focuses on leading bespoke key account management and engagement with key travel trade in East & Central China, tailoring programmes accordingly to ensure Britain's product is being promoted to the customer and driving incremental volume and value to the UK.
Charlene Zhang
B2B & Partnership Manager, China & HK
British Consulate General Shanghai
The British Centre
16/F Garden Square
968 West Beijing Road
Shanghai
200041
China
Telephone: +86 21 32792094
Charlene.Zhang@visitbritain.org
Joy Cai
B2B Executive East and Central China, BE Specialist
British Consulate General Shanghai
The British Centre
16/F Garden Square
968 West Beijing Road
Shanghai
200041
China
Telephone: +86 21 32792085
Angie Tong
B2B Executive South China and Hong Kong, North and West China
British Embassy Beijing
11 Guanghua Lu
Chaoyang District
Beijing
100600
Telephone: +86 10 5192 4499
Angie.Tong@visitbritain.org
Cécile Laburthe
B2B Executive France
35 Rue du Faubourg Saint Honoré
75008
Paris
France
Telephone:
Email: cecile.laburthe@visitbritain.org.
Our objective is to support the British tourism industry to recovery, driving more GCC visitors and spend in the economy. We are supporting our key GCC travel trade partners in developing potential British regions and to enhance the seasonal spread. Our actions are including product development and the promotion of British Global Highlight Events. Our local B2B team is here to support both UK suppliers interested in this market, as well as the GCC travel trade in their promotion and sale of Britain products. To achieve this, VisitBritain will: Inform / Inspire, Support and Connect with the GCC and Britain based industry partners Focusing on product development to achieve regional/seasonal spread and higher spend. Providing market feedback and insights to the GCC and Britain based industry partners
George Christakis
Commercial Manager, GCC
Dubai, U.A.E.
Email: george.christakis@visitbritain.org
VisitBritain is the British National Tourist Board and we are promoting the UK as a tourist destination. We are responsible for the development, promotion and implementation of bookable products for the German, Austrian and Swiss markets in cooperation with British suppliers and provide support to the travel industry in these areas. For information on product development, please feel free to contact us at any time.
Promote your products with a listing on VisitBritain's consumer website. On this page you can present your offer to the interested end user in one or more categories. For more information, please contact Birthe Pohlmeyer.
Birthe Pohlmeyer
B2B Marketing Executive Germany, Austria & Switzerland
Alexanderplatz 1
10178 Berlin
Germany
Telephone: +49-30-3157 1912
birthe.pohlmeyer@visitbritain.org
Our B2B manager Shuja Mehdi is based out of the British High Commission in Delhi. He has been associated with VisitBritain in India since 2011. Shuja leads on travel-trade activities & commercial partnerships for VisitBritain in India.
Shuja holds extensive knowledge on the destination and is always happy to help the Indian travel-trade promote Britain and showcase the country better to their travellers.
Our B2B executive Tishtar Parakh is based out of the British Deputy High Commission in Mumbai and has been with VisitBritain since 2019. She is passionate about the UK and determined on showcasing the rich heritage and culture of Britain to the Indian trade. Tishtar co-leads on travel-trade activities & commercial partnerships for VisitBritain in India.
Shuja and Tishtar are both travel enthusiasts and share a common interest in growing tourism from India into the country.
Shuja Mehdi
B2B Manager India
VisitBritain, British High Commission
Shantipath
Chanakyapuri
New Delhi
110 021
Telephone: +91 11 2419 2100 (Extn. 2347)
Email: Shuja.mehdi@visitbritain.org
Tishtar Parakh
Travel Trade Executive
Visit Britain
British Deputy High Commission
Naman Chambers
11th Floor
C/32 G Block,
Bandra Kurla Complex, (Opposite Dena Bank)
Bandra (East),
Mumbai
400 051
Telephone: +91 22 66502107
tishtar.parakh@visitbritain.org
I am Simona B2B Manager of VisitBritain for the Italian market. I have been working for VisitBritain for many years having gained a great knowledge and love for the destination. I am very passionate about my job and always willing to support the Italian travel trade in their daily work in order to best sell the destination and meet all of their customers' needs.
Simona Blandi
Via San Paolo, 7
Milano (Milano)
20121
Telephone 02-72300246
simona.blandi@visitbritain.org
Tomoko Hisaki
British Tourism Agency
1 Ichibancho, Chiyoda-ku, Tokyo
British Embassy in Japan
102-8381
Telephone: +81 (0) 3 5211 1144
tomoko.hisaki@visitbritain.org
Marieke is our B2B Manager and works with the local trade industry to boost visits to Britain. Dutch and Belgian tour operators and travel agents can contact her to get assistance with itineraries, product development, market research, getting UK contacts and of course staying informed and updated on what’s happening in Britain.
Marieke van Dijl
Regional Commercial Manager Europe
Telephone:+31 (0) 6 1137 1300
Marieke.vandijl@visitbritain.org
Jessica Lithén
B2B Manager Nordic
VisitBritain c/o British Embassy
Skarpögatan 6-8
11593 Stockholm
Sweden
Telephone: +46 (0)8 671 3095
Mobile: +46 (0)70 875 4841
jessica.lithen@visitbritain.org
I’m Misha Kim, looking after the VisitBritain office in South Korea. The VisitBritain in South Korea is located in the British Embassy in Seoul.
Misha Kim
British Embassy Seoul
Sejong-daero 19-gil
24 Jung-gu
Seoul
Telephone: 822 3210 5659
Misha.Kim@visitbritain.org
Javier Omeñaca
Embajada Británica
Torre Emperador
Paseo de la Castellana 259D
28046 Madrid
Telephone: +34 91 714 64 97
Mobile: +34 677 500 583
Javier.Omenaca@visitbritain.org
The travel trade team collectively are here to provide market intelligence and insights, from across both sides of the Atlantic, to our respective UK industry and North American travel trade. We have excellent relationships with all our key accounts and are skilled in identifying opportunities for the industry to collaborate and contract effectively.
Carl Walsh
Director Travel Trade, North America (New York)
One Dag Hammarskjöld Plaza
885 Second Avenue, 28th Floor
New York, NY 10017
Telephone: +1 212 850 0338
Email:carl.walsh@visitbritain.org
Jonathan Heasman
Travel Trade Manager, Western USA (Los Angeles)
2029 Century Park East, Suite Suite 1350
Los Angeles, CA 90067
Telephone: +1 310-201-3025
Email:jonathan.heasman@visitbritain.org
