Canada

Canada

From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. UK data will be updated first and followed by the regional data from 27 May. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.

Visitor characteristics

  • Canadian visitors tend to be older than the average visitor to the UK: 31% of Canadian visitors were aged 55+ in 2018, compared to the all market average of 20%
  • Almost half of the Canadian visitors come from Ontario
  • 6 out of 10 Canadian holiday visitors are making a repeat visit
  • The Canada visitor market compromises of 42% holiday visits and 40% visits to friends and/or relatives

Popular activities

Dining in a restaurant

Sightseeing of Famous Buildings/ Monuments

Went Shopping

Global context

Measure2019
International tourism expenditure (US$bn)35.3
Global rank for international tourism expenditure8
Number of outbound visits (m)38.7
Most visited destinationUSA
Most visited destination in Western EuropeFrance

Key demographic and economic data

Measure2019
Population (m)37.5
GDP per capita PPP (US$)50,645
Annual average GDP growth over past decade (%)2.2
Annual average GDP growth in 2018 (%)1.7

Inbound visits to Britain from Canada

Applied filters:

{{ item.title }}
Display:

Drag to change year on charts and tables.

Touch the data points to see the values.

OVERVIEW OF UK VISITOR STATISTICS {{activeYear.name}}

Number of visits

{{totalVisits | fixUnits}}

{{ totalVisitsPerc == 'Infinity' ? '-' : totalVisitsPerc >= 0 ? '+' + totalVisitsPerc.toFixed(2) + '%' : totalVisitsPerc.toFixed(2) + '%' }}

{{item.name}} {{item.data | fixUnits}}

Total expenditure (GBP)

{{totalSpend | spendUnits}}

{{ totalSpendPerc == 'Infinity' ? '-' : totalSpendPerc >= 0 ? '+' + totalSpendPerc.toFixed(2) + '%' : totalSpendPerc.toFixed(2) + '%' }}

{{item.name}} {{item.data | spendUnits}}

Total nights spent

{{totalNights | fixUnits}}

{{ totalNightsPerc == 'Infinity' ? '-' : totalNightsPerc >= 0 ? '+' + totalNightsPerc.toFixed(2) + '%' : totalNightsPerc.toFixed(2) + '%' }}

{{item.name}} {{item.data | fixUnits}}

Average length of stay (Nights)

{{avgStay.toFixed(2)}}

{{ isNaN(avgStayPerc) ? '-' : avgStayPerc >= 0 ? '+' + avgStayPerc.toFixed(2) + '%' : avgStayPerc.toFixed(2) + '%' }}

{{item.name}} {{item.data.toFixed(2)}}

Average spend per visit (GBP)

{{avgSpend | spendUnits(0, 'hideUnit')}}

{{ isNaN(avgSpendPerc) ? '-' : avgSpendPerc >= 0 ? '+' + avgSpendPerc.toFixed(2) + '%' : avgSpendPerc.toFixed(2) + '%' }}

{{item.name}} {{item.data | spendUnits(0, 'hideUnit')}}

* Change from {{Number(activeYear.name) - 1}}

{{seasonalityBox.title}}

{{journeyBox.title}}

{{durationBox.title}}

What Canadians think about Britain

  • Canadians ranked Britain 6th overall among 50 nations

  • Canadians rate Britain highly for historic buildings and vibrant city life but less for natural beauty

  • Cultural attractions motivated many Canadian visitors to choose Great Britain for their holiday destination

  • A trip to Britain would be expected to be ‘educational’, ‘fascinating’ and/or ‘exciting’ by many Canadians

Caring for visitors

  • Britain is a home away from home for many Canadian visitors, sharing a common language, culture, tradition and heritage
  • Canada is a culturally diverse country, over 20% of the total Canadian population is foreign-born
  • Canadians do not like to be referred to as American or even North American
  • As many Canadians arrive in Britain on overnight flights, the possibility of early check-in at their accommodation is appreciated

The leisure & travel trade

  • Toronto is a key location for doing business with the travel trade
  • Brochure production time is mainly September/October
  • Independent, customisable packages were cited as the highest growth area among tour operators
  • The market is experiencing growth in the Home Based Travel advisor community; often affiliated to a travel agent consortia

Access to Britain from Canada

Measure2019
Weekly aircraft departures136
Weekly seat capacity39,661
Airports with direct routes in Canada9
Airports with direct routes in Britain5
  • Most Canadian visitors travel to the UK by air (91%), another 6% arrive through the Channel Tunnel
  • Airline seat capacity to the UK is highly seasonal with roughly twice as many seats in the height of summer as in mid-winter
  • London Heathrow and London Gatwick had 90% of market share in terms of seat capacity from Canada to the UK, in 2019
  • 9 airports in Canada were connected to 5 airports in the UK, via direct flights, in 2019