Canada
Visitor characteristics
- Most visitors are aged in their 40s, 50s or 60s
- The majority of visitors from Canada are making a repeat trip to Britain
- Virtually all holiday visits are by Canadian nationals but almost one-sixth of visiting friends and relations (VFR) visits are in fact by Britons
- Three times more visitors come from Ontario than any other Canadian province
- 48% of departing visitors from Canada say they are ‘extremely likely’ to recommend Britain for a holiday or short-break, compared with just 42% of all visitors
Popular activities
Sightseeing of Famous Buildings/ Monuments
Visited a Pub
Went Shopping
Global context
| Measure | 2015 |
|---|---|
| International tourism expenditure (US$bn) | 29.3 |
| Global rank for international tourism expenditure | 7 |
| Number of outbound visits (m) | 33.9 |
| Most visited destination | USA |
| Most visited destination in Western Europe | France |
Key demographic and economic data
| Measure | 2015 |
|---|---|
| Population (m) | 35.8 |
| GDP per capita (US$) | 43,342 |
| Annual average GDP growth over past decade (%) | 1.6 |
| Annual average GDP growth in the past year (%) | 1.1 |
Inbound visits to Britain
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| Overview of UK visitor statistics in | Change from previous year | |
|---|---|---|
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| Total expenditure (GBP) | ||
| Total nights spent | ||
| Average length of stay (Nights) | ||
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Sample size less than 30!
The sample for is
Therefore please treat this data with caution.
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Access to Britain from Canada
| Measure | 2015 |
|---|---|
| Weekly aircraft departures | 131 |
| Weekly seat capacity | 35,420 |
| Airports with direct routes in Canada | 8 |
| Airports with direct routes in Britain | 6 |
- While most visitors from Canada travel by air, around 50,000 per annum combine a visit to Britain with European destinations by means of Eurostar
- Airline seat capacity to Britain is highly seasonal with roughly twice as many seats in the height of summer as in mid-winter
- Seven times more seats out of Canada are destined for London Heathrow than any other airport in Britain
- Departing visitors from Canada who are travelling home by air are charged £73 in Air Passenger Duty if travelling in economy class
What Canadians think about Britain
- Canadians generally have an upbeat opinion about Britain and are more likely than others to expect a warm welcome
- While rating Britain’s natural beauty more favourably than many others, Canadians do not rate Britain highly on this attribute
- A trip to Britain would best be described as ‘educational’ or ‘fascinating’ in perception of potential Canadian visitors
- Uppermost on the wish-list for Canadians when thinking about a holiday is somewhere that will offer ‘fun and laughter’, ‘good value for money’ and the possibility to ‘enjoy the beauty of the landscape’
- Britain is consistently being outperformed by Italy and Australia as being seen as the ‘best place’ for getting the things that are most desired from a holiday experience
- Canadians perceive that a week long holiday in both France and Italy would be more expensive than a week in Britain
Caring for visitors
- Canada is culturally diverse, but for many Britain is a ‘home away from home’
- Canadians do not appreciate being thought of as American
- Early check-in would be appreciated by visitors from Canada, many of whom arrive on overnight flights
The leisure & travel trade
- The trade structure in Canada somewhat mirrors that of Britain
- Planning and buying generally takes place in September with brochures launched by November
- Toronto is a key location for doing business with the travel trade
Downloads
Canada Market Profile
Examine our research into the travel behaviour and attitudes of 18-30 year olds in Toronto. Published 2010
Find out where visitors from Canada to the UK reside in their own country. Published 2010
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