Canada

The International Passenger Survey (IPS) was suspended on 16 March 2020 due to the coronavirus (COVID-19) pandemic until the start of 2021. The ONS have made every effort to produce high-quality estimates for the periods when IPS data is not being collected but have not been able to produce a full set of results. See the 2020 inbound page for more information. Data for 2021 and 2022 was also impacted by COVID-19, more information can be found on the About IPS page.

Due to the above, the latest full year IPS data below is from 2019. You can access data detailed data from 2020 onwards on the latest annual page.

Visitor characteristics

Canadian visitors tend to be older than the average visitor to the UK: 33% of Canadian visitors were aged 55+ in 2022, compared to the all market average of 22%
Almost half of the Canadian visitors come from Ontario
6 out of 10 Canadian holiday visitors are making a repeat visit
The Canada visitor market compromises of 42% holiday visits and 40% visits to friends and/or relatives

Popular activities

Dining in a restaurant

Sightseeing of Famous Buildings/ Monuments

Went Shopping

Global context


Measure	2022
International tourism expenditure (US$bn)	24.4
Global rank for international tourism expenditure	8
Number of outbound visits (m)	24.2
Most visited destination	USA
Most visited destination in Western Europe	France

Key demographic and economic data


Measure	2023
Population (m)	39
GDP per capita PPP (US$)	60,734
Annual average GDP growth over past decade (%)	1.6
Annual GDP growth (%)	0.6

Canada Market and Trade Profile (PDF, 2.73MB)

Canada Market Snapshot (PDF, 838 KB)

Canada Aviation Profile (PDF, 2.31MB)

Canada COVID Sentiment tracker (PDF, 496KB, Published April 2022)

Find out where visitors from Canada to the UK reside in their own country (Excel, 176KB, Published 2015)

Read the report on North American LGBTQ travel to Britain (PDF, 2.7MB, Published March 2019)

Exchange rate

1 GBP = 1.6415 CAD

As of 26 September 2023

Retrieved from the Bank of England

Inbound visits to Britain from Canada

Applied filters:

Display:

Drag to change year on charts and tables.

Touch the data points to see the values.

OVERVIEW OF UK VISITOR STATISTICS {{activeYear.name}}

Number of visits

{{ totalVisitsPerc == 'Infinity' ? '-' : totalVisitsPerc >= 0 ? '+' + totalVisitsPerc.toFixed(2) + '%' : totalVisitsPerc.toFixed(2) + '%' }}

{{item.name}} {{item.data | fixUnits}}

Total expenditure (GBP)

{{ totalSpendPerc == 'Infinity' ? '-' : totalSpendPerc >= 0 ? '+' + totalSpendPerc.toFixed(2) + '%' : totalSpendPerc.toFixed(2) + '%' }}

{{item.name}} {{item.data | spendUnits}}

Total nights spent

{{ totalNightsPerc == 'Infinity' ? '-' : totalNightsPerc >= 0 ? '+' + totalNightsPerc.toFixed(2) + '%' : totalNightsPerc.toFixed(2) + '%' }}

{{item.name}} {{item.data | fixUnits}}

Average length of stay (Nights)

{{ isNaN(avgStayPerc) ? '-' : avgStayPerc >= 0 ? '+' + avgStayPerc.toFixed(2) + '%' : avgStayPerc.toFixed(2) + '%' }}

{{item.name}} {{item.data.toFixed(2)}}

Average spend per visit (GBP)

{{ isNaN(avgSpendPerc) ? '-' : avgSpendPerc >= 0 ? '+' + avgSpendPerc.toFixed(2) + '%' : avgSpendPerc.toFixed(2) + '%' }}

{{item.name}} {{item.data | spendUnits(0, 'hideUnit')}}

* Change from {{Number(activeYear.name) - 1}}

Chart
Table

	{{seasonalityBox.visits.data[1].name}}		{{seasonalityBox.visits.data[0].name}}
	Visits	% total	Visits	% total
{{item}}	{{seasonalityBox.visits.data[1].data[index] \| fixUnits(2)}}	{{seasonalityBox.visits.data[1].totalPerc[index]}} %	{{seasonalityBox.visits.data[0].data[index] \| fixUnits(2, 'showDigits')}}	{{seasonalityBox.visits.data[0].totalPerc[index]}} %

Chart
Table

		{{journeyBox.visits.data[1].name}}				{{journeyBox.visits.data[0].name}}
	Visits	% total	Nights	% total	Visits	% total	Nights	% total
{{item}}	{{journeyBox.visits.data[1].data[index] \| fixUnits(2)}}	{{journeyBox.visits.data[1].totalPerc[index]}} %	{{journeyBox.nights.data[1].data[index] \| fixUnits(2)}}	{{journeyBox.nights.data[1].totalPerc[index]}} %	{{journeyBox.visits.data[0].data[index] \| fixUnits(2, 'showDigits')}}	{{journeyBox.visits.data[0].totalPerc[index]}} %	{{journeyBox.nights.data[0].data[index] \| fixUnits(2, 'showDigits')}}	{{journeyBox.nights.data[0].totalPerc[index]}} %

Chart
Table

	{{durationBox.visits.data[1].name}}		{{durationBox.visits.data[0].name}}
	Visits	% total	Visits	% total
{{item}}	{{durationBox.visits.data[1].data[index] \| fixUnits(2)}}	{{durationBox.visits.data[1].totalPerc[index]}} %	{{durationBox.visits.data[0].data[index] \| fixUnits(2, 'showDigits')}}	{{durationBox.visits.data[0].totalPerc[index]}} %

What Canadians think about Britain

Canadians ranked Britain 6th overall among 60 nations
Canadians rate Britain highly for historic buildings, contemporary culture, sport and visiting if money was no object but less so for natural beauty
Museums, films and music are the main cultural products most associated with Britain by Canadians
A trip to Britain would be expected to be ‘educational’, ‘fascinating’ and ‘exciting’ by many Canadians

Caring for visitors

Britain is a home away from home for many Canadian visitors, sharing a common language, culture, tradition and heritage
Canada is a culturally diverse country, over 20% of the total Canadian population is foreign-born
Canadians do not like to be referred to as American or even North American
As many Canadians arrive in Britain on overnight flights, the possibility of early check-in at their accommodation is appreciated

The leisure & travel trade

Toronto is a key location for doing business with the travel trade
Brochure production time is mainly September/October
Independent, customisable packages were cited as the highest growth area among tour operators
The market is experiencing growth in the Home Based Travel advisor community; often affiliated to a travel agent consortia

Access to Britain from Canada


Measure	2023
Weekly aircraft departures	123
Weekly seat capacity	35,535
Airports with direct routes in Canada	6
Airports with direct routes in Britain	5

Most Canadian visitors travel to the UK by air (92%), another 6% arrive through the Channel Tunnel (2022)
Airline seat capacity to the UK is highly seasonal with almost twice as many seats in the height of summer as in mid-winter
London Heathrow and London Gatwick see 91% of the market share in terms of seat capacity from Canada to the UK, in 2023
6 airports in Canada are connected to 5 airports in the UK, via direct flights, in 2023
The impact of the Covid-19 pandemic led to a 69% reduction in seat capacity from Canada to the UK in 2020. 2021 was 76% behind pre-COVID levels, and 2022 was 23% behind pre-pandemic levels.
In 2023, capacity has shown signs of a quick recovery, now at 90% of pre-pandemic levels.

Markets

Canada