Canada

From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. UK data will be updated first and followed by the regional data from 27 May. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.
Visitor characteristics
- Canadian visitors tend to be older than the average visitor to the UK: 31% of Canadian visitors were aged 55+ in 2018, compared to the all market average of 20%
- Almost half of the Canadian visitors come from Ontario
- 6 out of 10 Canadian holiday visitors are making a repeat visit
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The Canada visitor market compromises of 42% holiday visits and 40% visits to friends and/or relatives
Popular activities
Global context
Measure | 2019 |
---|---|
International tourism expenditure (US$bn) | 35.3 |
Global rank for international tourism expenditure | 8 |
Number of outbound visits (m) | 38.7 |
Most visited destination | USA |
Most visited destination in Western Europe | France |
Key demographic and economic data
Measure | 2019 |
---|---|
Population (m) | 37.5 |
GDP per capita PPP (US$) | 50,645 |
Annual average GDP growth over past decade (%) | 2.2 |
Annual average GDP growth in 2018 (%) | 1.7 |