Brazil
Visitor characteristics
- The largest proportion of Brazilian visitors who come to the UK reside in São Paulo (48%) and Rio de Janeiro (23%)
- Brazilian visitors to the UK are predominantly aged 24 to 44 years (52%)
- The majority of visitors are making their first trip to the UK
- 94% of visiting Brazilians say they are 'very' or 'extremely' likely to recommend Britain for a holiday or short-break
Popular activities
Visited a Museum or Art Gallery
Visited Parks/ Gardens
Went Shopping
Global context
| Measure | 2016 |
|---|---|
| International tourism expenditure (US$bn) | 14.5 |
| Global rank for international tourism expenditure | 23 |
| Number of outbound visits (m) | 8.6 |
| Most visited destination | USA |
| Most visited destination in Western Europe | France |
Key demographic and economic data
| Measure | 2017 |
|---|---|
| Population (millions) | 209.5 |
| GDP per capita PPP (US$) | 13,837 |
| Annual average GDP growth over past decade (%) | 1.5 |
| Annual average GDP growth in 2017 (%) | 1.1 |
Resources
Brazil Market and travel trade profile. Published January 2018
Download our infographic for a brief overview of the visitor profile from Brazilian visitors to the UK. Published November 2017
Find out where visitors from Brazil to the UK reside in their own country. Published July 2016
More resources
Examine the perceived barriers to exploring Britain outside of London for Brazilians. Published October 2014
