Brazil
Visitor characteristics
- Within Brazil, Rio de Janeiro and Sao Paulo generate the most visits to the UK (71%)
- Brazilian visitors to the UK are predominantly aged 24 to 44 years
- The majority of visitors are making their first trip to the UK
- 83% of visiting Brazilians say they are ‘extremely likely’ to recommend Britain for a holiday or short-break
Popular activities
Visited a Museum
Visited Parks/ Gardens
Went Shopping
Global context
| Measure | 2016 |
|---|---|
| International tourism expenditure (US$bn) | 14.5 |
| Global rank for international tourism expenditure | 23 |
| Number of outbound visits (m) | 8.2 |
| Most visited destination | USA |
| Most visited destination in Western Europe | France |
Key demographic and economic data
| Measure | 2016 |
|---|---|
| Population (millions) | 207.9 |
| GDP per capita PPP (US$) | 13,741 |
| Annual average GDP growth over past decade (%) | 2.0 |
| Annual average GDP growth in the past year (%) | -3.6 |
Resources
Brazil market profile
Download our infographic for a brief overview of the visitor profile from Brazilian visitors to the UK. Published August 2017
Examine the perceived barriers to exploring Britain outside of London for Brazilians. Published October 2014
More resources
Find out where visitors from Brazil to the UK reside in their own country. Published 2016
Brazil market snapshot
