Brazil

From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. UK data will be updated first and followed by the regional data from 27 May. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.
Visitor characteristics
- The largest proportion of Brazilian visitors who come to the UK reside in São Paulo (49%) and Rio de Janeiro (23%)
- Brazilian visitors to the UK are predominantly aged 25 to 44 years (55%)
- The majority of visitors are making their first trip to the UK
- 91% of visiting Brazilians say they are 'extremely' likely to recommend Britain for a holiday
Popular activities
Global context
Measure | 2019 |
---|---|
International tourism expenditure (US$bn) | 17.6 |
Global rank for international tourism expenditure | 21 |
Number of outbound visits (m) | 11.5 |
Most visited destination | USA |
Most visited destination in Western Europe | Portugal |
Key demographic and economic data
Measure | 2019 |
---|---|
Population (millions) | 211.2 |
GDP per capita PPP (US$) | 15,350 |
Annual average GDP growth over past decade (%) | 1.3 |
Annual average GDP growth in 2018 (%) | 1.1 |