Australia

Visitor characteristics

62% of holiday visitors (excluding British expats) are making a repeat trip to Britain (within ten years)
17% of visits from Australia were made by British nationals in 2018
85% of staying holiday visitors from Australia (excluding British expats) are ‘extremely’ likely to recommend Britain as a holiday destination
A third of the visits from all Australian states to Britain are made by visitors that reside in New South Wales

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context

Measure	2018
International tourism expenditure (US$bn)	36.8
Global rank for international tourism expenditure	6
Number of outbound visits (m)	18.7
Most visited destination	Indonesia
Most visited destination in Western Europe	United Kingdom

Key demographic and economic data

Measure	2018
Population (m)	25.0
GDP per capita PPP (US$)	49,975
Annual average GDP growth over past decade (%)	2.6
Annual average GDP growth over the past year (%)	1.2

Australia Market Profile (PDF, 1MB)

visitbritain_marketprofile_australia_v3.pdf

Australia Market Snapshot (PDF, 1MB)

australia_snapshot_oct2018.pdf

Australia Aviation Profile (PDF, 217 KB)

aviation_market_australia_10072018.pdf

Find out where visitors from Australia to the UK reside in their own country. Published in 2006, 2009 and 2014

annual_states_of_residence_2016_for_web.xlsx

Learn more about one of our priority segment in Australia

Australian Buzzseekers are experienced travellers looking for rewarding holidays whilst exploring the world. A new report investigates in more details their attitudes towards and image of Britain, and their behaviours when planning and booking long- haul holidays. Published in March 2019 (PDF, 1.6 MB)

australian_buzzseekers_foresight_167.pdf

Exchange rate

1 GBP = 1.7917 AUD

As of 19 August 2019

Retrieved from the Bank of England

Inbound visits to Britain from Australia

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What Australians think about Britain

Australians still hold an upbeat opinion of Britain. For instance, they ranked Britain fourth overall compared to 49 other nations in the 2018 Anholt Nation Brands Index, powered by IPSOS. Their perceptions of the British cities even improved one place in the nations' ranking for that attribute from 3rd place in 2017 to 2nd place in 2018, and the Britain's historic buildings gained three places on 2017, now ranking 2nd. Museums, sports, music and films are the cultural products or services that Australians most keenly associate with Britain
Australians expect that a trip to Britain would be 'educational', 'fascinating' and 'exciting'
In 2018 Australians rated Britain more favourably for 'welcome' than any other inbound markets did
Top holiday 'wants' include 'good value for money' and 'having fun and laughter' - the US is the destination seen as best place to deliver on both these needs
Britain is seen as the 'best place' for factors such as 'exploring the place' (third top holiday 'wants' for the Australians) and 'visiting a place with lots of history' but scores poorly in relation to 'food and drink' and 'experiencing things that are new to me'

Caring for visitors

Meeting the locals is a key part of an Australian’s holiday: Australians love to chat with the locals and find out about the history of the area, recommended pubs and markets and find out about local stories
All types of accommodation appeal to the Australian market
British pubs provide a unique experience, not really found in Australia
Most Australian visitors arrive by plane very early in the morning, and appreciate early check-in to their room, or at least the opportunity to shower

The leisure & travel trade

The Australian travel market is dominated by only a couple of vertically integrated companies, but consortia of independent travel agencies have gained in importance in the last few years
Australian consumers continue to display a high usage of bricks and mortar retail agencies for purchasing long-haul travel
Australians tend to book a long time in advance, mostly flexible packages, or semi-packaged holidays
Travel agents have opportunities to sell them additional products during the period leading up to their trip

Access to Britain from Australia

Measure	2018
Weekly aircraft departures	26
Weekly seat capacity	8,789
Airports with direct routes in Australia	3
Airports with direct routes in Britain	1

While only two airlines offer direct flights from Australia to Britain*, many other carriers operate connecting routes with a change of aircraft via hubs in Asia and the Middle East
Qantas also started a new direct, daily service in March 2018 between Perth and the UK, flying non-stop between Australia and the UK for the first time ever; all other direct routes are served by stopping flights
About 24 airlines also offer one-stop routes from Australia to the UK
1-in-10 visits from Australia was concluded by departing on Eurostar services, hinting at further travels in Europe in that same trip*
Departing visitors from Australia travelling home by air are charged £78 in Air Passenger Duty if travelling in economy class

*2018 data, stopping flights included for connectivity insights

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Australia

Australia

Visitor characteristics

Popular activities

Global context

Key demographic and economic data

Resources

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Exchange rate

Inbound visits to Britain from Australia

OVERVIEW OF UK VISITOR STATISTICS {{activeYear.name}}

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What Australians think about Britain

Caring for visitors

The leisure & travel trade

Access to Britain from Australia

England Business Advice Hub

Markets

Find your markets

Australia

Australia

Visitor characteristics

Popular activities

Global context

Key demographic and economic data

Resources

More resources

Exchange rate

Inbound visits to Britain from Australia

OVERVIEW OF UK VISITOR STATISTICS {{activeYear.name}}

{{totalVisits | fixUnits}}

{{totalSpend | spendUnits}}

{{totalNights | fixUnits}}

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What Australians think about Britain

Caring for visitors

The leisure & travel trade

Access to Britain from Australia

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