VisitEngland

Domestic tourism: latest results

Access the latest volume and value statistics for domestic overnight trips and day visits by British residents. Top level results are published monthly and quarterly. For every calendar year, there is a trip profiling report providing more analysis and depth.

Released on:

11 June 2026

Next release:

To be confirmed

For further information, please get in touch.

Report highlights

Q4  (October to December) 2025 domestic tourism England summary:

  • Overall picture: Volume of overnight trips, as well as tourism day visits volume, showed an increase in Q4 year-on-year. However, total domestic tourism spend was on par with Q4 2024. 
  • Volume: In Q4 2025, Britain residents took 23 million domestic overnight trips in England, which is up 5% on Q4 2024 but still below Q4 2023 and Q4 2022.
  • Tourism day visits volumes increased also by 5%, reaching 226m visits in Q4 2025; however, it was well below Q4 2023 and Q4 2022.
  • Value: Total spend on domestic tourism was on par with Q4 2024 at £20.1bn in Q4 2025, with overnight trips spend down 3% to £7bn, and tourism day visits up by 2% to £13bn). The total domestic spend (combining overnight and day trips) is above Q4 2023 and Q4 2022. 

Further highlights:

  • Trip purpose: Most trip types kept their share of England trips, with small increases in ‘personal celebration’, public events trips and visiting friends and relatives.
  • Spend breakdown: The spend categories’ shares were in line with Q4 2024, with accommodation at 22% of the budget and package cost at 20%.
  • Spend per trip per person: Spend per overnight trip in Q4 2025 declined year-on-year by 8% to £312, with holiday trips only declining by 1%, to £370. Spend per day trip in Q4 was £58, which was 4% down on Q4 2024.
  • Destination type: Seaside trips kept the 9% share of all England overnight trips in Q4 2025 when compared to previous years, and 5% share of tourism day visits. ‘Large town / cities’ declined for both overnight trips and day visits in Q4.
  • Region: South East’s share of overnight trips showed an increase for Q4, while London’s share of England tourism day visits declined in Q4.
  • Activities: For overnight trips and tourism day visits, ‘visiting a visitor attraction’ share increased in Q4 2025. 
  • Accommodation: The share of trip including a stay at ‘friend’s or relative’s home has increased, while serviced accommodations showed a small decrease in Q4.
  • Transport: The share of ‘private motor vehicle’ use for overnight trips increased from 60% in Q4 2024 to 65% in Q4 2025, and for day visits from 70% to 72%.
  • Party composition: Solo trips’ share was slightly down in Q4 for overnight trips.

Further data on regions visited and trip characteristics is available in our new Data Viewer (see link below). Annual report highlights for 2025 are available here.

View the latest report

PDF

GBTS, Domestic overnight and day trips in Q4 2025 and in 2025, Toplines

Access the findings in our toplines report, which includes data on Great Britain and England domestic overnight trips and day visits.

  • GBTS, Domestic overnight trips 2022 to 2025, Pivot

    Access further data in our pivot tables, which include detail on Great Britain and England domestic overnight trips.

    GBTS, Domestic day visits 2022 to 2025, Pivot

    Access further data in our pivot tables, which include detail on Great Britain and England domestic day visits.

  • PDF

    GBTS_Q4_2025_Methodological note on comparability adjustments

    This document provides more information about the comparability adjustments applied on overnight trips data in Q4 2025.

Pre-release access

Pre-release access for the GBTS data was provided 24 hours ahead of publication to the following individuals:

VisitEngland: Patricia Yates, Tracey Edginton, Andrew Stokes, Lyndsey Turner-Swift, Louise Bryce, Anke Monestel, Rachael Farrington, Charlotte Sanders, Tom Marlow, Thomas Clues, Dipika Ghose, Pauline Stobbs and James Sandy.

DCMS: Duncan Parish, Emily Pitts, and Sarah Alloway-Lasher.

View and analyse the data

To view and analyse domestic tourism data using a selection of variables, click on the button below. Before using the Data Viewer, please read the User Guide available at the top of the Data Viewer page.

Domestic Tourism Data Viewer(opens in a new tab)

View previous reports

This page is showing only the latest reports and data for 2025. To view reports and data for 2024 full year, please visit these pages: overnight trips and day visits. Any previous reports and data can be found in overnight trips archive and day visits archive. 

Regional and subregional volume and value data for domestic tourism is available here: Domestic Tourism, regional and subregional data | VisitBritain.org

  • GBTS, Domestic overnight and day trips in Q3 2025, Toplines

    GBTS, Domestic overnight and day trips in June and Q2 2025, Toplines

    GBTS, Domestic overnight and day trips in May 2025, Toplines

    GBTS, Domestic overnight and day trips in April 2025, Toplines

    GBTS, Domestic overnight and day trips in March and Q1 2025, Toplines

    GBTS, Domestic overnight and day trips in February 2025, Toplines

    GBTS, Domestic overnight and day trips in January 2025, Toplines

About the survey

The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of domestic overnight trips and day visits taken by residents in Great Britain. GBTS also provides detailed information about trip characteristics.

The statistics from 2022 onwards are based on a new combined online survey called Great Britain Tourism Survey covering modules on overnight trips and day visits. This survey replaced the separate two surveys Great Britain Tourism Survey (overnight trips) and Great Britain Day Visits Survey (day visits) that ran until the end of 2019. 

Due to the methodological changes, data from 2022* onwards cannot be compared to the results up to 2019. Methodology and quality report explains why the new survey data is not comparable with data up until 2019. [*Please note that data for 2020 and 2021 is not published as the complete calendar year data is not available due to Covid pandemic lockdowns.]

To help with understanding of the domestic tourism trend pre- and post- pandemic, please see our ‘Bridge’ report available below.

The GBTS data from 2022 onwards has been published as statistics in development and follows the Code of Practice for Official Statistics (2022) set by the Office for Statistics Regulation. More information on this can be found on the Office for Statistics Regulation website. 

VisitEngland jointly sponsors the survey with our partners VisitScotland and Visit Wales.

PDF

Domestic tourism, pre- and post- pandemic trends_2026-06-11

Access the findings from our extensive analysis across various data sources, building a 'bridge' to connect the pre- and post- pandemic volumes of domestic overnight trips and day visits in Great Britain.