A guide to Destination Management Planning
intro
What is the purpose of a Destination Management Plan (DMP)?
For stakeholders to agree on a set of priorities and actions to grow and benefit from the local visitor economy.
Who is this guidance for?
Organisations who want to work together with others to grow and gain more benefit for their area from the visitor economy, including:
- Established (or emerging) Local Visitor Economy Partnerships (LVEPs);
- Destination Management Organisations working as part of their local LVEP structure;
- Consultants supporting destinations with their DMPs.
What does the guidance do?
It outlines the importance of having a DMP for the geography covered by the LVEP. It is designed to help with the creation of new plans or the update of existing plans.
It identifies the key stages and elements that should be in place – the people to involve, the evidence required and the process of shaping and determining action. It recognises that all destinations are different and will need to interpret and adapt the processes outlined here to their own particular circumstances.
You can browse by section below, or alternatively download a pdf version of the full guidance.
