Government's Tourism Action Plan

In October 2017, the UK Government published an update on the Tourism Action Plan - Tourism Plan - One Year On.

The Tourism Action Plan - One Year On, update identifies the progress made with the five key themes of; Tourism Landscape, Jobs and Skills, Transport, Common-sense Regulations and GREAT Welcome. 

Areas we have directly contributed to the include:

A screenshot of the Department for Digital, culture, media & sport, Tourism Action Plan - One year on report, featuring a lake between mountains topped with cloudsTourism Landscape

Jobs and Skills 

  • Continuing to improve our Business advice Hub 


Tourism Action Plan ​

On 26 August 2016, the UK Government published the Tourism Action Plan an update on the five point plan. The plan includes a series of new initiatives and measures to help Britain out-compete other major tourism destinations, welcoming more visitors than ever before and see more staycations as Brits holiday at home.

The new initiatives A screenshot of Tourism Action Plan August 2016 report cover featuring a field and sunset

  • Making travel easier with a new GREAT tourism rail offer, including five new easy to book rail itineraries to help tourists seamlessly travel around the UK. 
  • Addressing the industry’s seasonal nature through a flexible apprenticeship scheme that allows training to be completed over 16-18 months rather than 12, with breaks included.
  • Cutting red tape with sensible regulation by changing licensing to allow B&Bs to offer a welcome drink, and modifying vehicle licensing will allow B&B owners to pick up visitors from train stations.

The Tourism Action plan sets out how the Government is delivering on its priorities

  • The tourism landscape – including the restructuring of VisitBritain and VisitEngland and the announcement of the £40 million Discover England Fund
  • Skills – boosting apprenticeships and attracting more people to careers in tourism
  • Common sense regulations – examining the scope for deregulation
  • Transport – making it easier for visitors to explore by rail, bus and coach
  • A GREAT welcome – driving continuous improvements in the visa service

Read our statement welcoming the plan