1. Who we are & what we do
  2. Tourism Sector Deal

Tourism Sector Deal

On 28 June 2019 the Prime Minister announced a Tourism Sector deal. This marks a seminal moment in the development of our country’s tourism industry.

It is a game-changer for tourism, spelling a step-change in how we underpin the success of tourism for a generation, moving it to the top table as a leading industry for the UK Government’s future economic planning.

This deal is testament to what can be achieved by working in partnership and we would like to thank all of you who have been involved. It represents more than two years of hard work, commitment and determination from the tourism industry which came together with one voice.

Read the announcement from the Prime Minister here

Download the full Tourism Sector Deal document (PDF, 9.57MB)

Tourism Sector Deal highlights

View of the Broadway Tower through trees in The Cotswolds, Worcestershire, England.
In June 2019 the Government announced a Tourism Sector Deal. See the highlights of the deal and the key commitments.

The journey to achieve a Tourism Sector Deal

A misty field with a silhouette of a church in the distance in front of a sunrise
The Tourism Sector Deal represents more than two years of hard work, commitment and determination from the tourism industry which came together with one voice. The below details the journey we took to reach the deal.