Domestic tourism: latest results
Release date:
10 June 2025
Next release:
8 July 2025
For further information, please contact [email protected].
Report highlights
Q1 2025 domestic tourism summary:
- Overall picture: mixed results, with most volume and value measures falling within recent ranges. Overnight spend was strong, but much of this growth was driven by non-holiday trips.
- Volume: In Q1 2025, Britain residents took 18.9 million overnight trips in England, which is up 6% on Q1 2024 but still below Q1 2023 and Q1 2022. On the other hand, day visits declined by 9% with 184m day visits in Q1 2025, also below Q1 2023 but slightly above Q1 2022.
- Value: Total spend on domestic tourism increased by 7% to £15.9bn, with the increase driven by a steep increase in spend on overnight trips (£6.6bn) against a weak Q1 2024, while the spend on day visits declined in Q1 2025 (£9.2bn).
Further highlights:
- Trip purpose: Volume of holiday trips, especially shorter trips, increased in Q1 2025, and so did business trips. Both types with a higher spend per night per person, contributing to the steep increase in total value of overnight trips.
- Spend breakdown: There was an increase in share of spend on more expensive categories, such as trip package, accommodation and shopping, which might also be contributing to the total overnight trip spend increase.
- Spend per trip/night: spend per overnight trip increased from £249 in Q1 2024 to £352 in Q1 2025. Spend per night (per person) also peaked in Q1 2025 at £134.
- Region: East of England, North East, and West Midlands saw a year-on-year increase in day visits in Q1 2025. For overnight trips, there was a year-on-year increase in London, North West, East Midlands, Yorkshire and West Midlands.
- Destination type: ‘Large towns or cities’ increased for overnight trips to Q1 2023 and Q1 2022 levels after a dip in Q1 2024. And for day visits, after a strong Q1 2023 and Q1 2024, there is a decline in visiting ‘large towns or cities’ in Q1 2025.
- Transport: Use of public transport is up in Q1 2025 for overnight and day trips.
- Activities: For day visits, organised public events, visitor attractions, and ‘arts, cultural or entertainment experiences’ made a return in Q1 2025, after a dip in Q1 2024. Visitor attractions also increased for overnight trips.
- Party composition: Solo trips increased a share of overnight trips.
Further data on regions visited and trip characteristics is available in the embedded tables, which are also published below along with pivot tables and this topline report.
View the latest report
GBTS, Domestic overnight and day trips in March and Q1 2025, Toplines
Access the findings in our toplines report, which includes data on Great Britain and England domestic overnight trips and day visits.
GBTS, Domestic overnight trips Q1 2025, Tables
Access the Q1 2025 topline tables, which include detail on Great Britain and England domestic overnight trips.
GBTS, Domestic day visits Q1 2025, Tables
Access the Q1 2025 topline tables, which include detail on Great Britain and England domestic overnight trips.
GBTS, Domestic overnight trips 2022 to Q1 2025, Pivot
Access further data in our pivot tables, which include detail on Great Britain and England domestic overnight trips.
GBTS, Domestic day visits 2022 to Q1 2025, Pivot
Access further data in our pivot tables, which include detail on Great Britain and England domestic day visits.
GBTS, Volume and value by region, overnights and day visits, 2022 to Q1 2025
Access the tables, which include volume and value of domestic overnight trips and tourism day visits in England regions.
Pre-release access
Pre-release access for the GBTS data was provided 24 hours ahead of publication to the following individuals:
VisitEngland: Patricia Yates, Tracey Edginton, Andrew Stokes, Lyndsey Turner-Swift, Louise Bryce, Shivah Jahangir-Tafreshi, Anke Monestel, Rachael Farrington, Charlotte Sanders, Thomas Clues, Dipika Ghose, Pauline Stobbs and James Sandy.
DCMS: Duncan Parish, Ellie Fox, Lata Mistry, Robyn Schaffer, Sarah Lasher and Benjamin Kay.
View previous reports
This page is showing only the latest reports and data for 2025. To view reports and data for 2024 full year, please visit these pages: overnight trips and day visits. Any previous reports and data can be found in overnight trips archive and day visits archive.
Regional and subregional volume and value data for domestic tourism is available here: Domestic Tourism, regional and subregional data | VisitBritain.org
About the survey
The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of domestic overnight trips and day visits taken by residents in Great Britain. GBTS also provides detailed information about trip characteristics.
The statistics from 2022 onwards are based on a new combined online survey called Great Britain Tourism Survey covering modules on overnight trips and day visits. This survey replaced the separate two surveys Great Britain Tourism Survey (overnight trips) and Great Britain Day Visits Survey (day visits) that ran until the end of 2019.
Due to the methodological changes, data from 2022* onwards cannot be compared to the results up to 2019. Methodology and quality report explains why the new survey data is not comparable with data up until 2019. [*Please note that data for 2020 and 2021 is not published as the complete calendar year data is not available due to Covid pandemic lockdowns.]
The GBTS data from 2022 onwards has been published as statistics in development and follows the Code of Practice for Official Statistics (2022) set by the Office for Statistics Regulation. More information on this can be found on the Office for Statistics Regulation website.
VisitEngland jointly sponsors the survey with our partners VisitScotland and Visit Wales.
