VisitEngland

Domestic tourism: latest results

Access the latest volume and value statistics for domestic overnight trips and day visits by British residents. Top level results are published monthly, with more detail provided in quarterly reports. For every calendar year, there is a trip profiling report providing more analysis and depth.

Release date:

18 December 2025

Next release:

29 January 2026

For further information, please contact [email protected].

Report highlights

Q3  (July to September) 2025 domestic tourism England summary:

  • Overall picture: Volume of overnight trips showed a minor decline year-on-year, while volume of tourism day visits was up. Total domestic tourism spend increased for both overnights and day visits.
  • Volume: In Q3 2025, Britain residents took 27 million overnight trips in England, which is slightly down 2% on Q3 2024 and below Q3 2023 and Q3 2022. Tourism day visits volume increased by 12%, reaching 286m visits in Q3 2025; this is also above Q3 2023 and Q3 2022.
  • Value: Total spend on domestic tourism was up year-on-year by 11% to £25.2bn in Q3 2025, with increases noted for both overnight trips (up 5% to £9.6bn) and tourism day visits (up by 15% to £15.6bn). The value is well above Q3 2023 and Q3 2022 for both types of trips.

Further highlights:

  • Trip purpose: ‘Domestic overnight stays as part of an overseas trip’ increased their share vs previous years in Q3 2025 and reached 10% share of trips (Q3 2022: 6%). Pure holidays were in line with Q3 2024, while below Q3 2022 and Q3 2023. (Indicating a shift from domestic to overseas holidays in Q3.)
  • Spend breakdown: As in Q2 2025, there was an increase in the share of overnight trip spend on ‘package’ trips, from 18% in Q3 2024 to 24% in Q3 2025. The share of accommodation costs slightly declined for overnight trips. The share of transport costs increased for tourism day visits, vs previous years.
  • Spend per trip per person: Spend per overnight trip increased in Q3 by 8% to £356 with holiday trips also increasing by 8%, to £412. Spend per day trip in Q3 was only 3% above last year.
  • Destination type: ‘Large towns or cities’ increased their share of overnight trips in Q3 2025 vs previous three years, while seaside declined.
  • Region: South West’s share of overnight trips shows a declining trend for Q3 over the past 4 years (20% in 2022 and 2023, 18% in 2024, 16% in 2025). North West increased the share of overnight trip spend in Q3 2025 vs previous years.
  • Activities: For overnight trips, ‘taking part in hobbies’ increased most, to 17% share of trips in Q3 2025. For day visits, ‘visiting friends and relatives’ increased its share of trips vs previous years to 38% in Q3 2025.
  • Transport: The share of ‘own car’ use for overnight trips declined vs 2022-24.
  • Party composition: Solo trips’ share is up for overnight and day trips.

Further data on regions visited and trip characteristics is available in the embedded tables and our new Data Viewer, which will also be published on this webpage (please see below).

View the latest report

PDF

GBTS, Domestic overnight and day trips in Q3 2025, Toplines

Access the findings in our toplines report, which includes data on Great Britain and England domestic overnight trips and day visits.

  • GBTS, Domestic overnight trips 2022 to Q3 2025, Pivot

    Access further data in our pivot tables, which include detail on Great Britain and England domestic overnight trips.

    GBTS, Domestic day visits 2022 to Q3 2025, Pivot

    Access further data in our pivot tables, which include detail on Great Britain and England domestic day visits.

Pre-release access

Pre-release access for the GBTS data was provided 24 hours ahead of publication to the following individuals:

VisitEngland: Patricia Yates, Tracey Edginton, Andrew Stokes, Lyndsey Turner-Swift, Louise Bryce, Shivah Jahangir-Tafreshi, Anke Monestel, Rachael Farrington, Charlotte Sanders, Tom Marlow, Thomas Clues, Dipika Ghose, Pauline Stobbs and James Sandy.

DCMS: Duncan Parish, Emily Pitts, Lata Mistry and Sarah Alloway-Lasher.

View and analyse the data

To view and analyse domestic tourism data using a selection of variables, click on the button below. Before using the Data Viewer, please read the User Guide available at the top of the Data Viewer page.

Domestic Tourism Data Viewer(opens in a new tab)

View previous reports

This page is showing only the latest reports and data for 2025. To view reports and data for 2024 full year, please visit these pages: overnight trips and day visits. Any previous reports and data can be found in overnight trips archive and day visits archive. 

Regional and subregional volume and value data for domestic tourism is available here: Domestic Tourism, regional and subregional data | VisitBritain.org

  • GBTS, Domestic overnight and day trips in June and Q2 2025, Toplines

    GBTS, Domestic overnight and day trips in May 2025, Toplines

    GBTS, Domestic overnight and day trips in April 2025, Toplines

    GBTS, Domestic overnight and day trips in March and Q1 2025, Toplines

    GBTS, Domestic overnight and day trips in February 2025, Toplines

    GBTS, Domestic overnight and day trips in January 2025, Toplines

  • GBTS, Domestic overnight trips 2022 to Q2 2025, Pivot

    GBTS, Domestic day visits 2022 to Q2 2025, Pivot

    GBTS, Domestic overnight trips Q2 2025, Tables

    GBTS, Domestic day visits Q2 2025, Tables

    GBTS, Domestic overnight trips Q1 2025, Tables

    GBTS, Domestic day visits Q1 2025, Tables

About the survey

The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of domestic overnight trips and day visits taken by residents in Great Britain. GBTS also provides detailed information about trip characteristics.

The statistics from 2022 onwards are based on a new combined online survey called Great Britain Tourism Survey covering modules on overnight trips and day visits. This survey replaced the separate two surveys Great Britain Tourism Survey (overnight trips) and Great Britain Day Visits Survey (day visits) that ran until the end of 2019. 

Due to the methodological changes, data from 2022* onwards cannot be compared to the results up to 2019. Methodology and quality report explains why the new survey data is not comparable with data up until 2019. [*Please note that data for 2020 and 2021 is not published as the complete calendar year data is not available due to Covid pandemic lockdowns.]

The GBTS data from 2022 onwards has been published as statistics in development and follows the Code of Practice for Official Statistics (2022) set by the Office for Statistics Regulation. More information on this can be found on the Office for Statistics Regulation website. 

VisitEngland jointly sponsors the survey with our partners VisitScotland and Visit Wales.