England industry support

Supporting English tourism businesses, destinations and Convention and Visitor Bureaux, Providing advice and support. Reaching new markets.  

Our goal is to ensure that England tourism businesses and destinations are ready to welcome back visitors when the time is right as well as to help them grow and become more sustainable and resilient in the longer-term 

Our business recovery activity for SMEs and the business events industry includes a training and webinar programme, the signposting of business support resources, continuing the ‘We’re Good to Go’ COVID-19 industry standard and taking a flexible marketing approach.

We are supporting the strategic development of DMOs, establishing focused relationships to enable recovery nationally and locally and building on our support offer, sharing expertise and best practice.

We are increasing the bookability of English tourism product by linking them to distribution channels through TXGB and by embedding existing product across our activity domestically and internationally.