The Domestic Sentiment Tracker is based on a UK nationally representative sample of 1,500 adults aged 16+ with additional boosts for Scotland and Wales. This initially ran across a consecutive 13 week period between May and August 2020 and was succeeded by a second phase, updated on a fortnightly cadence, between September 2020 and February 2021. A third phase commenced in March 2021, consisting of 13 fortnightly waves extending the tracker through to August 2021. The fourth phase was conducted monthly from November 2021 till May 2022. The current, fifth wave, continues on a monthly basis, while the focus of the topics covered has shifted from Covid-19 impact towards the cost of living crisis impact on trip intentions.
All the previously published reports can be downloaded from the first dropdown box below, while the latest report and associated data tables are available here: PDF (0.6MB) | Excel (1.5MB)
The date for the next monthly report can be viewed on our release schedule page here: https://www.visitbritain.org/release-timetable
More detailed Profiling Reports, based on larger aggregated fieldwork periods, are being released during the course of this project. These can be downloaded from the sidebar located on the right hand side of this webpage or the second dropdown box below.
