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VisitEngland

Domestic sentiment tracker

Find out where UK residents are likely to take short breaks and holidays, both within the UK and abroad. Get insights on the impact of current barriers to travel and how these evolve over time.

Released on:

21 February 2024

Next release:

21 March 2024

For further information, please contact research@visitbritain.org.

Report highlights

  • 81% of those surveyed in February 2024 intend to take an overnight domestic trip over the next 12 months (compared with 72% in February 2023).

  • The top barrier to taking an overnight domestic trip is ‘the rising cost of living’ (37%).

  • 21% took an overnight UK short break or holiday between October-December 2023, +1% on the same period in 2022.

View the latest reports

PDF

Domestic Sentiment Tracker Report - February 2024

Published: 21st February 2024

Download (502.37 KB)

Domestic Sentiment Tracker - Data tables - February 2024

Published: 21st February 2024

Download (1.37 MB)
PDF

Domestic Sentiment Tracker Report - January 2024

Published: 23rd January 2024

Download (497.77 KB)

Domestic Sentiment Tracker - Data tables - January 2024

Published: 23rd January 2024

Download (1.4 MB)

About the survey

The domestic sentiment tracker was launched in May 2020 in collaboration with VisitScotland and Visit Wales. Initially, the objective was to track trip intentions in reaction to the Covid-19 crisis and understand the trajectory of tourism recovery in the UK. Gradually, the survey started addressing the cost of living crisis and its impact on trip intentions.

The survey covers these areas:

  • When and where UK adults intend to travel for overnight and day trips;

  • What activities they are looking for;

  • Who they are planning to travel with;

  • What accommodation type, destination type and region they are planning to stay at;

  • What motivations and barriers they encounter when planning to travel.

The surveys’ focus is on domestic travel – with international travel included –to show a comparison of trip intentions.

Each month’s report is based on a UK nationally representative sample of 1,500 adults aged 16 years and over, with additional boosts for Scotland and Wales.

Archive

Previous reports

Previous Tracker Profiling reports

Our Domestic Sentiment Tracker Profiling Report is a more detailed report based on larger aggregated fieldwork periods.
PDF

Domestic Sentiment Tracker Profiling Report 16

Fieldwork period: 3rd - 10th July, 1st - 7th August, 1st - 7th September
Publication date: 9th November 2023

Download (346.22 KB)
PDF

Domestic Sentiment Tracker Profiling Report 15

Fieldwork period: 3rd-10th January, 1st-7th February, 1st-9th March 2023
Publication date: 5th May 2023

Download (808.82 KB)
PDF

Domestic Sentiment Tracker Profiling Report 14

Fieldwork period: 3rd-9th Oct, 1st-7th November, 1st-7th December 2022
Publication date: 27th January 2023

Download (816.32 KB)
PDF

Domestic Sentiment Tracker Profiling Report 13

Fieldwork period: 1st-7th July, 1st-7th August, 1st-7th September 2022
Publication date: 7th October 2022

Download (526.65 KB)
PDF

Domestic Sentiment Tracker Profiling Report 12

Fieldwork period: 1st-7th March, 1st-7th April, 3rd-9th May 2022
Publication date: 16th June 2022

Download (390.89 KB)
PDF

Domestic Sentiment Tracker Profiling Report 11

Fieldwork period: 4th – 10th January & 1st – 7th February 2022
Publication date: 1st March 2022

Download (589.96 KB)

Learn more

This analysis looks at domestic tourism performance during the summer periods (July to September), comparing year on year.
PDF

Overnight Domestic Travel - How was summer 2023?

Published: 27th November 2023

Download (724.43 KB)
PDF

Overnight Domestic Travel - Summer 2022

VisitEngland have commissioned BVA BDRC to conduct an analysis of overnight trips taken in the UK this summer.

Download (636.3 KB)