Destination volume and value
The surveys that measure the volume and value of tourism provide results for the regions, counties and towns of England.
Note: All year on year trends estimates for GBTS are based on a comparison with a re-processed 2015 data. More detail about this can be found in this explanation document (PDF, 1.3MB)
Most Visited Towns 2015-2017
The Most Visited Towns data is published using three-year averages, listing the most visited English towns by trip numbers and spend - in total, for holiday trips, and for business trips. The most recent data is for the three-year period from 2015-2017.
Most Visited Towns by Trip Purpose 2015-17 (Excel, 73KB)*
*In May 2019 the most visited towns spreadsheet was republished due to an error being discovered in the Scarborough data
Local Authorities and other areas 2015-2017
For other geographical areas of England (Local Authorities, Towns, Counties, Local Enterprise Partnerships (LEP) areas) data is published using three-year averages only. The most recent data is for the three-year period from 2015-2017.
An introduction to this analysis (Word, 269KB) is available HERE
- Master Spreadsheet (Local Authorities, Counties, LEP areas) (Excel, 473KB)
- Local Authorities Spreadsheet (Excel, 388KB)
- Counties Spreadsheet (Excel, 74KB)
- LEP Spreadsheet (Excel, 51KB)
A combined spreadsheet has been produced for Local Authorities including data from both the GBTS survey (domestic overnight trips) and the GBDVS survey (day visits) to create a combined total of all domestic trips to Local Authorities.
The latest annual report for the GB Day Visitor (PDF, 5MB) includes many analyses at regional level. The report also includes an appendix providing results for counties and towns, again using three-year averages.
The International Passenger Survey provides data about inbound visitors to the nations, regions, counties and towns of the UK.
In 2013, the Office for National Statistics published an analysis of the economic impact of tourism at regional (NUTS1) and sub-regional (NUTS2 and 3) levels. The analysis provides details of both spending and GVA.
The Office for National Statistics has produced a spreadsheet (Excel, 203KB) showing the number of people employed in tourism industries in the regions and local authorities of England.
ONS Atlas of Tourism
The Office for National Statistic (ONS)'s Atlas of Tourism is an interactive mapping tool which can be used to visualise ONS Tourism data for counties in England.