Destination-specific research

Looking for analysis and results below the national level? We've pulled together links to data for the nine former government office regions, counties, towns and cities, NUTS codes, local enterprise partnerships and constituencies.

Destination volume and value

The surveys that measure the volume and value of tourism provide results for the regions, counties and towns of England.

Domestic Overnight Tourism (GBTS)

Note: All year on year trends estimates for GBTS are based on a comparison with a re-processed 2015 data. More detail about this can be found in this explanation document (PDF, 1.3MB)

Most Visited Towns 2017-2019

The Most Visited Towns data is published using three-year averages, listing the most visited English towns by trip numbers and spend - in total, for holiday trips, and for business trips. The most recent data is for the three-year period from 2017-2019.

Most Visited Towns by Trip Purpose 2017-2019 (Excel, 72KB)

Local Authorities and other areas 2017-2019

For other geographical areas of England (Local Authorities, Towns, Counties, Local Enterprise Partnerships (LEP) areas) data is published using three-year averages only. The most recent data is for the three-year period from 2016-2018.

An introduction to this analysis is availabe (Word, 269 KB).


Master Spreadsheet (Local Authorities, Counties, LEP areas) (Excel, 546KB)


A combined spreadsheet has been produced for Local Authorities including data from both the GBTS survey (domestic overnight trips) and the GBDVS survey (day visits) to create a combined total of all domestic trips to Local Authorities.

Local Authorities combined analysis (domestic overnight and day visits) (Excel, 86KB)

Domestic day visits

The latest annual report for the GB Day Visitor (PDF, 5MB) includes many analyses at regional level. The report also includes an appendix providing results for counties and towns, again using three-year averages. 

Inbound tourism

The International Passenger Survey provides data about inbound visitors to the nations, regions, counties and towns of the UK.

Economic impact 

In 2013, the Office for National Statistics published an analysis of the economic impact of tourism at regional (NUTS1) and sub-regional (NUTS2 and 3) levels. The analysis provides details of both spending and GVA.


The Office for National Statistics has produced a spreadsheet showing the number of people employed in tourism industires in the regions and local authorities of England (Excel, 203KB).


Destination analysis of other national surveys

Where possible, we analyse the surveys we conduct to provide information about English regions, counties and towns.

England Occupancy Survey

The monthly reports for this survey include an analysis by English region.

Accommodation stock

We conduct a census to measure the number and type of serviced and non-serviced accommodation businesses, and the number of bed spaces they offer, including a breakdown by English region.

Annual Survey of Visits to Visitor Attractions

The Full Attractions Listing spreadsheet, which is available as part of the reporting for the most recent year of the survey, allows you to look at results for each local authority in England.