VisitEngland

Domestic tourism: latest results

Access the latest volume and value statistics for domestic overnight trips and day visits by British residents. Top level results are published monthly, with more detail provided in quarterly reports. For every calendar year, there is a trip profiling report providing more analysis and depth.

Release date:

5 August 2025

Next release:

10 September 2025

For further information, please contact [email protected].

Report highlights

May 2025 domestic tourism summary:

  • Volume: In May, overnight trips volume was down vs 2024, while also falling below 2023 and 2022; year to date has been slow. However, day visits volume was more positive, just surpassing May 2024, and seeing levels above 2023 and 2022. These trends could be a sign of visitors turning to day visits as a cheaper alternative due to cost-of-living pressures.
  • Value: Total domestic tourism spend was £5.7bn in May, down 16% vs 2024. Spend on day visits was down 21% vs a strong 2024, while spend on overnight trips saw a more moderate drop of 5%. Year-to-date total spend is 2% up on 2024.

Further highlights:

  • Overnight trips volume: May 2025 followed a similar pattern to April 2025 with Britain residents taking 6.3 million overnight trips in England, down 13% on May 2024 and well below 2022/23 too. Year-to-date volume decreased by 5% from 32.6 million in 2024 to 31.1 million in 2025.
  • Overnight trips value: Spend on overnight trips in England by Britain residents decreased year-on-year by 5% to £2.0bn in May 2025. Year-to-date spend of £10.5bn was 21% above a weak 2024.
  • Day visits volume: In May 2025, Britain residents took 87.0 million tourism day visits, which was up 1% vs May 2024, and well above 2023 and 2022 levels. Year-to-date was down 3% from 350 million in 2024 to 340 million in 2025.
  • Day visits value: Spend on tourism day visits declined year-on-year by 21% on a strong 2024 to £3.7bn in May 2025, but was above 2022/23. Year-to-date spend decreased by 8% from £17.9bn in 2024 to £16.5bn in 2025.
  • Context: Household costs (including water, electricity, gas and council tax), which increased above inflation in April 2025, along with high transport and food costs, have an ongoing impact on a disposable budget. 

Further data on regions visited and trip characteristics is shared in quarterly and annual reports.

View the latest report

PDF

GBTS, Domestic overnight and day trips in May 2025, Toplines

Access the findings in our toplines report, which includes data on Great Britain and England domestic overnight trips and day visits.

Pre-release access

Pre-release access for the GBTS data was provided 24 hours ahead of publication to the following individuals:

VisitEngland: Patricia Yates, Tracey Edginton, Andrew Stokes, Lyndsey Turner-Swift, Louise Bryce, Shivah Jahangir-Tafreshi, Anke Monestel, Rachael Farrington, Charlotte Sanders, Thomas Clues, Dipika Ghose, Pauline Stobbs and James Sandy.

DCMS: Duncan Parish, Ellie Fox, Lata Mistry, Robyn Schaffer and Sarah Lasher.

View previous reports

This page is showing only the latest reports and data for 2025. To view reports and data for 2024 full year, please visit these pages: overnight trips and day visits. Any previous reports and data can be found in overnight trips archive and day visits archive. 

Regional and subregional volume and value data for domestic tourism is available here: Domestic Tourism, regional and subregional data | VisitBritain.org

  • GBTS, Domestic overnight and day trips in April 2025, Toplines

    GBTS, Domestic overnight and day trips in March and Q1 2025, Toplines

    GBTS, Domestic overnight and day trips in February 2025, Toplines

    GBTS, Domestic overnight and day trips in January 2025, Toplines

  • GBTS, Domestic overnight trips Q1 2025, Tables

    GBTS, Domestic day visits Q1 2025, Tables

    GBTS, Domestic overnight trips 2022 to Q1 2025, Pivot

    GBTS, Domestic day visits 2022 to Q1 2025, Pivot

About the survey

The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of domestic overnight trips and day visits taken by residents in Great Britain. GBTS also provides detailed information about trip characteristics.

The statistics from 2022 onwards are based on a new combined online survey called Great Britain Tourism Survey covering modules on overnight trips and day visits. This survey replaced the separate two surveys Great Britain Tourism Survey (overnight trips) and Great Britain Day Visits Survey (day visits) that ran until the end of 2019. 

Due to the methodological changes, data from 2022* onwards cannot be compared to the results up to 2019. Methodology and quality report explains why the new survey data is not comparable with data up until 2019. [*Please note that data for 2020 and 2021 is not published as the complete calendar year data is not available due to Covid pandemic lockdowns.]

The GBTS data from 2022 onwards has been published as statistics in development and follows the Code of Practice for Official Statistics (2022) set by the Office for Statistics Regulation. More information on this can be found on the Office for Statistics Regulation website. 

VisitEngland jointly sponsors the survey with our partners VisitScotland and Visit Wales.