Skip page header and navigation
VisitEngland

Why you should support Purple Tuesday

Get on board with Purple Tuesday and improve the visitor experience for every customer.

VisitBritain/Pawel Libera

Elderly couple, one with walking stick, chat with concierge

Section 1

VisitEngland is pleased to be a founding partner of Purple Tuesday

What is Purple Tuesday? 

Purple Tuesday is a global initiative that helps businesses to improve the experience for their disabled customers. It culminates in a celebration in November every year, where organisations showcase their support for this important market.
The Purple Pound is worth £14.6 billion to England’s tourism industry.

Find out more about the value of the Purple Pound.
 

Why should I take part?

Show your customers you are inclusive and improve the experience for all.

  • Registration is free. You only need to make a minimum of one public commitment to improve the accessibility of your business. This could include creating an Accessibility Guide or adopting the hidden disabilities Sunflower Lanyard Scheme, for example.
  • Get guidance and resources on becoming more inclusive, through simple, low or no-cost changes to your business.
  • Improve the experience for all of your customers.
  • Raise your profile as a participating business in the international celebration on 7 November.

     

Register now for Purple Tuesday