England’s Inclusive Tourism Action Group (EITAG)

This group was set up following VisitEngland’s Unlocking the Purple Pound conference and Think Tank event in 2015. It comprises a range of leading accessible tourism stakeholders who share the vision for England to provide world-class accessible tourism experiences that every person with accessibility requirements can enjoy.

The group undertakes a range of activities to: increase engagement of tourism destinations and businesses in the provision of access for all; raise awareness of accessible tourism experiences amongst disabled people. The group's work has included the production of the following guidance:


Current member organisations


Access For All UK / Accessible Derbyshire



Access For All UK provides access consultancy, auditing, training and business support services to organisations large and small in all sectors throughout the U.K. Working in partnership we will guide and support you to provide information, facilities and customer services that are accessible for all. Please visit our website to see our full range of products and services.

Accessible Derbyshire is an award-winning, registered charity whose aim is to improve the lives of disabled people living in or visiting Derbyshire and the Peak District. We achieve this by providing information on the area's accessible offering through our website, as well as fundraising to buy equipment and facilities that will improve the area's accessibility.





AccessAble (formerly DisabledGo) is the UK’s most popular Accessibility Checker. It’s totally free to use and has loads of detailed information about the accessibility of all kinds of places across the UK including parks, leisure centres, restaurants, tourist attractions, shops and more. So far over 125,000 places have been included and crucially each one has been visited and assessed by a trained surveyor, so you can get all the facts, knowing someone has been and checked it in person. Every place included on AccessAble.co.uk has its own Access Guide, which includes details of parking, entrances, toilets, together with measurements and photographs.




Barclays are a leading UK Retail & Business bank, and international Corporate Bank. Creating environments which are not only free of physical barriers, but actively seeks to welcome people with additional needs, is something Barclays firmly believe is not only the right thing to do, but also makes good business sense. They are a founding member of EITAG and work collaboratively across industries to help improve inclusion at a societal level.


Brian Seaman


Independent Access Advisor to the tourism sector.


Business Disability Forum


Business Disability Forum is a not-for-profit membership organisation that makes it easier and more rewarding to do business with and employ disabled people. It helps disability-smart organisations to improve business performance by increasing confidence, accessibility, productivity and profitability, bringing together business people, disabled opinion leaders and government to understand what needs to change if disabled people are to be treated fairly so that they can contribute to business success, to society and to economic growth. Business Disability Forum provides pragmatic support by sharing expertise, giving advice, providing training and facilitating networking opportunities. This helps organisations become fully accessible to disabled customers and employees.


Centre for Accessible Environments


The Centre for Accessible Environments (CAE) has been a leading UK authority on inclusive design for nearly 50 years. CAE provides access consultancy, training and collaborative research. CAE advises on and publishes guidance on inclusive building design and management to meet everyone’s needs, including disabled and older people in the UK and beyond.


Changing Places consortium


The Changing Places Consortium launched its campaign in 2006 on behalf of the over 1/4 of a million people who cannot use standard accessible toilets. This includes people with profound and multiple learning disabilities, motor neurone disease, multiple sclerosis, cerebral palsy, as well as older people. There are currently just over 1,300 Changing Places registered.


Chris Veitch


A specialist in customer service, accessible tourism and social inclusion, and a government appointed Access Champion for the UK Tourism Sector.


Euan’s Guide


Euan’s Guide is the disabled access review website used by disabled people to review, share and discover accessible places to visit. The charity was founded in 2013 by Euan MacDonald, who is a powerchair user, and his sister Kiki. As Euan’s access requirements changed, both went in search of recommendations for accessible places to go, but a platform for this didn’t exist. Built as a friendly and honest alternative to hours of web searching and phone calls before visiting somewhere new, Euan’s Guide now has thousands of disabled access reviews and listings for places all over the UK and beyond.


Eureka! The National Children’s Museum


The UK’s only National Children’s Museum, Eureka! is all about learning through play. Winner of several accessibility awards, we pride ourselves on our inclusive approach to every aspect of the visitor experience. Eureka! recently opened a new digital arts gallery, Spark, and runs accessible over 20 arts events for disabled children each year.


Family Holiday Association


The Family Holiday Association is a charity whose primary aim is to help struggling families access and benefit from a break away from home. The families we help directly face daily hardship made worse by the likes of illness, bereavement or disability. To help the more than two million British families that currently miss out on even the simplest of breaks we use evidence-based research to underline the importance of holidays as a force for good. We also seek to work with as wide a range of partners as possible, both in the domestic tourism and in policymaking arenas.




Motionspot is an award winning accessible design specialist aiming to transform spaces and lives @themotionspot through beautifully designed, accessible environments that deliver independence for anyone with a disability or in need of extra support. Ensuring that the aesthetics of the environment is never compromised, Motionspot works with hotels, B&B’s and venues to provide accessible designs and innovative products to create enabling and universally appealing environments for all.


National Trust


The National Trust is a conservation charity looking after special places across England, Wales, and Northern Ireland. We care for over 775 miles of coastline, 500 historic houses, ancient monuments, gardens and outdoor spaces, over 248,000 hectares of land, and over a million objects and works of art. We are ‘for ever, for everyone’, and our work to become more inclusive for disabled people is an important part of that mission. We review the accessibility of our places regularly and work with organisations led by disabled people, and our disabled visitors, to continue to improve the experience disabled people have with us and to initiate new ideas and opportunities to become accessible for all.


Sandcastle Waterpark


Sandcastle Waterpark is the UK’s largest Indoor Waterpark and one the country’s most Accessible Visitor Attractions. We pride ourselves on the levels of access that we provide through a comprehensive range of facilities throughout our Waterpark to ensure an enjoyable and memorable day out. From effective preplanning visits and support materials, a comprehensive Access for All page on our website, facilities including both Changing Places and Quiet Rooms, to our monthly program of Accessible Family evenings. The team at Sandcastle Waterpark are fully committed to ensuring the very best in Guest Service and Inclusion For All.


Tourism for All


Tourism for All UK (TFA) is an independent charity supporting leisure and tourism opportunities for all, operating an information service to disabled and older people, and working with the industry and government to raise the standards of welcome to all guests.


VisitEngland (secretariat)


As the national tourism agency – a nondepartmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), VisitBritain/VisitEngland plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.


Visits Unlimited


Visits Unlimited offers a bespoke range of disability training courses, access audits, workshops and a train the trainer programme. We understand that providing a good customer service is essential in making a day out or a short break memorable for disabled customers, their friends and families. If you want well trained and confident staff, customers who leave your organisation having had a great experience, and for your business to benefit from the Purple Pound we are able to help. Our trainers have lived experience of disability and will provide you with an insightful, productive and informative session.