Taking England to the World - inbound tourism toolkit
Introduction
Want to internationalise your business and access valuable new markets? This practical guide is designed for Small to Medium Enterprises (SMEs) looking to reach overseas customers – and accompanies our free Taking England to the World training course.
From pricing guidance to targeted marketing plans, each chapter guides you through developing and promoting your business in international markets.
This toolkit contains advice on how to:
Research international markets to establish who will use your products.
Recognise the different travel styles of inbound travellers.
Understand the travel distribution system and its rate structure.
Target international visitors via various mediums and distribution channels.
Seek advice from your regional tourism bodies, associations and groups.
Build industry relationships, conduct sales calls and access key events.
Download the toolkit
Taking England to the World Toolkit, 3rd Edition
This practical guide accompanies our free Taking England to the World training course and each chapter guides you through developing and promoting your business in international markets.
Link to training programme
Free training to internationalise your business
Our Taking England to the World training is designed to give English businesses the skills and knowledge to reach new international customers. It is free of charge, with courses delivered both online and in-person. Visit the VisitEngland Academy now and sign up.
