VisitBritain DAM - Permitted usages

Permitted usages

  1. Introduction
  2. External users - Commercial
  3. External users - Press & PR
  4. VB/VE - Paid use in partnership
  5. VB/VE - Paid use
  6. VB/VE - Owned

1. Introduction

Before you order an asset, you need to understand what it can be used for. This is indicated by the permitted usages shown on each asset. You can find them on the item details page when you click on the thumbnail.
There are five categories: External users commercial; external users press and pr, VB/VE paid use in partnership, VB/VE paid use and VB/VE owned which you can filter on using the Permitted Usage filter. Click on the categories below to see the list of usages they cover:

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2. External users - Commercial

Any tourism-related use by a third-party business or organisation for the positive promotion of Britain as a tourism destination, including promoting or advertising a product, business or service.

  1. Out of home advertising
  2. Paid digital media
  3. Paid social adverts
  4. Paid TV, radio and cinema adverts
  5. Advertorial
  6. Visitor guides
  7. TV report/feature
  8. Newspaper and magazine articles
  9. Websites
  10. Blogs
  11. Newsletters
  12. Marketing collateral including travel brochures, flyers, leaflets
  13. Business, corporate, trade and public diplomacy partner events, including banners, invites, digital and print displays
  14. Presentations

NB: The assets cannot be sublicensed by external users to other third parties.

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3. External users - Press & PR

Assets that can be shared with media outlets for VB/VE press and pr purposes.

  1. VB/VE press release to promote or advertise an event ie Coronation, Olympics, product, business or service
  2. VB/VE press release and pr to promote corporate events, awards or news
  3. VB/VE story pitches to media outlets
  4. VB/VE Media Centre story

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4. VB/VE - Paid use in partnership

  1. Paid partnership marketing between VB/VE and another third party featuring VB/VE and/or GREAT logo.

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5. VB/VE - Paid use

  1. Out of home advertising
  2. Paid digital media
  3. Paid social adverts
  4. Paid TV and radio adverts
  5. Advertorial – an advertisement that’s produced in the form of editorial content

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6. VB/VE - Owned

  1. Organic social – VB/VE Instagram, Facebook, LinkedIn, TikTok, Twitter, Weibo & Wechat channels.
  2. Social boosts (organic posts paid for to make them more visible).
  3. VB/VE websites
  4. Marketing collateral – leaflets and brochures
  5. Business, corporate and trade events including banners, invites, digital and print displays
  6. Focus groups and surveys
  7. Exhibitions
  8. Newsletters
  9. Guidelines and toolkits (internal and supplier guidance)
  10. Training materials
  11. Internal and external presentations (including if recorded)
  12. Internal and external reports

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