The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE). The British Tourist Authority is a global organisation with 300+ people based in 18 different countries and has a diverse culture.
As the national tourism board, VisitBritain is responsible for targeting international visitors to boost overseas visits and spend in the UK, working within 22 international markets. Tourism is worth £127 billion to the UK economy, creating jobs and boosting economic growth across its nations and regions.
VisitBritain is seeking a passionate, enthusiastic and creative candidate to join the International PR team, as PR Executive. This role presents an opportunity to promote Britain in a Post COVID world, uncovering fantastic stories to engage our customers globally, ensuring a trip to Britain is high on inbound visitors’ bucket lists. This is an exciting time to join the team!
Main purpose of the role:
Working with the Global Head of PR, Senior International PR Manager and three International PR Managers to support our PR activity across 22 global markets, inclusive of USA, China, India, GCC, France, Germany, Australia and the UK. The central PR team is part of a wider earned/owned team comprised of our central social and editorial content team. All teams have a remit to work in an integrated manner to maximize exposure across channels, providing consistency in messaging.
For more information, please refer to the job description.
The application window will close at 23:55 (UK Time) on 27th September 2021.