Context
The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE).
BTA is a global organisation with 280+ people based in 16 different countries including the UK and has a diverse culture. VisitBritain is the official tourist board for England, Scotland and Wales and is responsible for marketing Great Britain worldwide to prospective travellers.
Our mission is to build the value of tourism throughout the nations and regions of Britain by increasing the volume, spend, and regional/seasonal spread of tourism in Britain.
Evaluation Specialist role sits within the VisitBritain Evaluation Team, reporting into the Evaluation Manager for B2B, Business Events and Digital.
The Evaluation Team sit in the Partnerships division, and provides action-based insights generated from evaluation that will inform operational, management and strategic decisions for all areas of the organisation, including reporting to government.
Main purpose of the role
Evaluation is key in measuring the impact of our activity. The aim of which is to influence visitors to book a holiday to Britain, resulting in additional tourism spend for the economy.
The role will have responsibility for analysing data collected via the evaluations, running additional spend/ROI models and writing reports that are delivered to key internal and external stakeholders.
Key projects you will be involved in will include:
- Leading on evaluating the outputs of VisitBritain’s events programmes.
- Responsible for reporting the outtakes of Key Account Management (KAM) interventions captured by theCRM.
- Supporting the evaluation manager in the roll out of KAM modules, which will capture key metrics about our interventions with external stakeholders (PR, Government, strategic partners etc.
- Supporting the Head of Evaluation in the collection and management of the organisational KPIs, including regular reporting to the board.
Leading on evaluating impact from ad hoc marketing, commercial activities, and areas of industry support (funding), through the use of evaluation frameworks, surveys, monitoring forms, and other methodologies.
Leading on evaluating impact from ad hoc marketing, commercial activities, and areas of industry support (funding), through the use of evaluation frameworks, surveys, monitoring forms, and other methodologies.
Important Information
We offer hybrid (London office and home-based) working to our staff.
In order to apply for this vacancy, you must register and complete personal statement section of the application form highlighting how you meet the criteria stipulated in the job description and person specification and submit it. If you have any questions, please email recruitment@visitbritain.org
The application window will close at 23:55 (UK Time) on 02 April 2023.
