VisitBritain is embarking on an ambitious five-year plan for its content marketing and digital platforms in 2019 through to 2023 and beyond.
The Content Curation Executive will work alongside the Digital Editor QA and Senior Digital Editor QA in the curation of existing content across all VisitBritain marketing communication channels internally and externally, helping to maximise its effectiveness and champion and take forward tourism content development for VisitBritain and its partners.
The role will also focus on the creation of new content in accordance with the global marketing strategy requirements and will have a particular focus on providing support to four key markets, with an even split between each (25% of workload per region, EU, Americas, AMPECA, China). In addition to the creation and curation of specific content, the role will assist the Editor and Senior Editor in helping roll out the content strategy and digital transformation the organisation needs to become the world leading digital tourism authority.
The role will also assist the Senior Editor and Editor in the delivery of key prioritised editorial projects, such as news/ PR, Evergreen content, SEO content optimisation, Business Events, relevant DEF projects, and in delivering projects across paid, earned and owned (VisitBritain’s and VisitEngland’s digital properties). The ideal candidate would also have experience working with SEO teams and agencies to deliver SEO optimised content for a variety of markets, in addition to experience working with a range of analytical tools, CMS systems and an understanding of Agile methodology.