Vacancies

Context

The British Tourist Authority (BTA) is the national tourism agency and an accredited non- departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE).

The British Tourist Authority (BTA) is a global organisation with 300+ people based in 19 different countries. The successful candidate will join a passionate and globally diverse and inclusive community. Visit Britain is the Government’s Tourism Board and it aims to be the best tourism board in the world. It has responsibility to capture the hearts and minds of tourists to inspire them to visit our great nation. As the national tourism agency, VisitBritain/VisitEngland plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy, maintaining distinct activities to develop and market English tourism.

We are currently seeking a motivated and proactive PR Executive to join the VisitEngland PR team to help us spread the word to Domestic Media, on the array of amazing tourism experiences and destinations across the country, from our creative cities to our inspiring coast and countryside.

Main purpose of the role

The VisitEngland PR Executive supports the team to generate positive editorial coverage of English tourist destinations to our target domestic audiences, reflecting the brand positioning and objectives of the England market strategy and ensuring PR delivers as a key part of the wider marketing mix. This role will provide support to VisitEngland and as required the wider VisitBritain destination PR channel, enabling the team to focus on delivering editorial content, media/influencer visits and PR campaigns, whilst ensuring that we continue to report to a high level on activities and are able to continue to monitor and adapt to global changes in media trends.

For more information, please refer to the job description. If you have any questions on the role, please contact us on recruitment@visitbritain.org

The application window will close at 23:55 (UK Time) on 5th October 2021.

Context:

The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE). The British Tourist Authority is a global organisation with 300+ people based in 18 different countries and has a diverse culture.

As the national tourism board, VisitBritain is responsible for targeting international visitors to boost overseas visits and spend in the UK, working within 22 international markets. Tourism is worth £127 billion to the UK economy, creating jobs and boosting economic growth across its nations and regions.

VisitBritain is seeking a passionate, enthusiastic and creative candidate to join the International PR team, as PR Executive. This role presents an opportunity to promote Britain in a Post COVID world, uncovering fantastic stories to engage our customers globally, ensuring a trip to Britain is high on inbound visitors’ bucket lists. This is an exciting time to join the team!

Main purpose of the role:

Working with the Global Head of PR, Senior International PR Manager and three International PR Managers to support our PR activity across 22 global markets, inclusive of USA, China, India, GCC, France, Germany, Australia and the UK. The central PR team is part of a wider earned/owned team comprised of our central social and editorial content team. All teams have a remit to work in an integrated manner to maximize exposure across channels, providing consistency in messaging.

For more information, please refer to the job description.

The application window will close at 23:55 (UK Time) on 27th September 2021.