The Senior Social Media Manager will provide leadership, management, planning and industry standard best practice social media insights, learnings and recommendations based on the always on content strategy and customer journey. They will work with cross functional teams and take a data led approach to creating, curating, cocreating, commissioning social content across channels and audiences, both internal and external, to drive engagement across the customer journey. They will ensure schedules for social content, promotions and campaign activations are up-to-date and logged in the global content calendar. A key objective will be to work with the Head of Digital and Content and other senior managers in marketing to drive cultural change around the thinking- customer first, ways of working (Agile) and systems and process used to create, publish, store, share and distribute content internally and with partners globally
The Senior Social Media Manager will have a team of three responsible for social media content planning and management using tools, such as, the global content calendar, UGC systems, working with strategic partners to deliver KPIs and objectives, building relationships with internal and external stakeholders, offering social media consultancy across the organisation, driving social media change management delivering smarter and more efficient ways of working in the marketing team.