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Digital Content Executive / BTA/1246


The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE).

VisitBritain/VisitEngland is a global organisation with 280+ people based in 17 different countries and has a diverse culture.

Digital Content Executive is an exciting multi-faceted marketing role that requires the successful candidate to source, optimising, create and publish content on VisitEngland’s website as well as contribute to high-profile marketing campaigns (B2B and B2C) from a content perspective and assist in VisitEngland’s digital transformation project.

Main purpose of the role

The Digital Content Executive will work as part of an integrated content, social, campaign and PR team, and will be vital in shaping and optimising content that is increasingly targeted and relevant to our key audiences.

We are looking for a digital content pro with a sharp eye for detail that’s well versed in using data and insights from a range of sources to improve your (and your wider team’s) everyday work. We work in a collaborative environment with various different teams, so it’s important that you can communicate results and best practice effectively, as well as be flexible be enough to take on ideas and projects from other key stakeholders in the wider England team.

For more information, please refer to the job description.

Important Information

We offer Hybrid (London office and home-based) working to our staff.

In order to apply for this vacancy, you must complete personal statement section of the application form highlighting how you meet the criteria stipulated in the job description and person specification and submit it. If you have any questions, please email

The application window will close at 23:55 (UK Time) on 11 December 2022.

Employment type

Fixed Term/Full Time
London, Great Britain
£25,000 – £30,000 pe annum, depending on experience.
11 Dec 2022, 23:55