VisitBritain has been running an e-commerce operation since 2005. The VisitBritain Shop is made up of a network of 13 online shops, retailing in 7 different languages and 9 different currencies across 94 markets internationally. This sells all the essentials for a trip to Britain: tourist attraction tickets, sightseeing tours, London transport tickets, airport transfers, etc. VisitBritain also works in partnership with Transport for London overseas to drive over £24million in additional sales via their channels, with VFS to sell product via their visa outlets, as with 75+ partners running an international affiliate programme.
In 2018/19 the e-commerce operation turned over more than £26 million in revenue and made £1.9m net profit – all reinvested back into VisitBritain’s frontline activity to build the value of inbound tourism to Britain, helping to make tourism one of the most successful and productive sectors for the UK economy.
This role will be responsible for setting the direction of the e-commerce operation for the next 3-5 years and growing the net profit contribution year-on year. This will include putting in place a new e-commerce strategy, the implementation of a new e-commerce technology platform, evolving the e-commerce operations and identifying new channels and partners for growth moving forward.