Tourism Superstar 2023

Nominations are now open for Tourism Superstar 2023! 

Mirror logo2023 will be the 11th year for VisitEngland’s Tourism Superstar competition which recognises the dedication and passion of those working in the tourism industry. 

Run in partnership with the Mirror newspaper, the campaign recognises and celebrates those in the industry who go the extra mile to ensure tourists in England have an amazing and unforgettable visitor experience.

Nominate now to find Tourism Superstar 2023!

Tourism Superstar nominees are passionate about where they work and the destination they live in and consistently set the bar high for the standard of service in England’s tourism industry. 

We are inviting submissions for teams or an individual working in tourism who have gone above and beyond in their role to provide excellent service for their visitors and customers. All nominees will need to be willing and able to attend the filming in London or in their locality during December 2022 and January 2023, sign a waiver for the film rights and attend the VisitEngland Awards for Excellence 2023 ceremony in June 2023 (date and venue TBC). 

In addition to filming for the Mirror’s online voting, the films of the 10 nominated Superstars will be used on VisitEngland’s corporate and social channels in the lead up to English Tourism Week.

Download the application form (DOC, 55KB) and nominate by 5 December. Send your submissions to 

To qualify for the Tourism Superstar 2023 competition the nominees must:

  • Work for a tourism business or organisation in England and continue to work for that organisation at the time of English Tourism Week.
  • Be knowledgeable and passionate about the destination they work in and happy to talk about the destination outside of their work remit.
  • Go above and beyond the call of duty to make the visitor experience memorable.
  • Be available and willing to travel to London or be on site at their workplace from 19 December 2022 – 20 January 2023 to be filmed and happy for that film to be posted on the Mirror website for a number of weeks and used on VisitEngland’s social media channels as well as those of their DMO and employer.
  • Be available to attend the VisitEngland Awards for Excellence 2023 ceremony in June 2023 - exact date and venue TBC.
  • Be aware that they have been nominated and happy to participate in any related PR and media opportunities during or post the announcement of the winner.
  • The 10 finalists will be required to fill in and sign a waiver form to allow VisitEngland rights to the films created.
  • Previous winners must leave at least one year before applying again.

How it will work:

  • The 10 shortlisted candidates (teams or individuals) will be filmed either in London or in their local area in December 2022 and January 2023.  Their mini films (45 seconds max) will be posted on from 6 February - 20 March 2023 where the public will be able to vote for their favourite finalist. They will essentially have between 30 - 45 seconds to say why they should be VisitEngland’s Tourism Superstar 2023.  The dates for individual filming will be agreed and confirmed as soon as possible.
  • The films will also be used on VistEngland’s corporate and consumer channels. The Superstars will be filmed going about their daily roles as tourism ambassadors. The finalist will need to fill in and sign a waiver form for this.
  • The Mirror will publicise the online voting mechanism on its website and in the paper throughout the campaign and via Twitter.
  • VisitEngland will promote the campaign via its various corporate and social channels.
  • Readers will vote on which Tourism Superstar they think should win.
  • The most successful candidates in the past have been supported by robust destination-led media and social media campaigns throughout the voting period.
  • The winner will be invited to attend the VisitEngland Awards for Excellence 2022 ceremony in June 2023 (exact date and venue TBC).

Please support English Tourism Week and nominate your Tourism Superstar! 

Download the application form (DOC, 55KB) and nominate by 5 December. Send your submissions to 

2022 winner of Tourism Superstar

Congratulations to George Finlay, Farm Supervisor at Matlock Farm Park, Peak District and Derbyshire, the winner of Tourism Superstar 2022!

George Finlay


Runner ups:

dorian deathly, Deatthly dark tours york

2nd place went to Dorian Deathly, Deathly Dark Tours, York.

The story of london team standing by the Thames. London Walks

3rd place: The Story of London team, London Walks, London (Fiona Lukas, Russell Nash, Karen Pierce Goulding, Adam Scott and Simon Whitehouse.


The shortlist of ten amazing finalists were up for the public vote on the Mirror website. Watch the ten finalists nominees' video below: