Sam Hanford
VisitEngland Advisory Board Member
Photo by: Sam Hanford

BTA Board member
Sam joined the Department for Digital, Culture, Media & Sport (DCMS) as Head of the Tourism Minister’s Office in August 2025, before moving to Head of the Visitor Economy team in November 2026.
Having spent over eight years in the Civil Service, Sam has held roles across DCMS, HM Treasury, the Department for Transport, and the Wales Office. His experience spans economic and infrastructure policy, ministerial private office, and place-based regeneration, including his work supporting the Port Talbot Tata Steel Transition Board.