UK short-term rentals

This report provides monthly insights on the overall supply of short-term rental properties across the UK, as well as a selection of performance metrics. We are also able to share some learnings about the type of trips taking place.

Released in:

August 2026

Next release:

September 2026

For further information, please get in touch.

Methodology note

Please note that in July 2026, Lighthouse updated the methodology used to de-duplicate properties listed across multiple platforms in order to provide a more accurate view of short-term rental supply. In that month, VisitEngland/VisitBritain also revised the methodology used to calculate occupancy rates to provide a more representative measure of market performance. Please see slide 4 of this month’s report for further details.

Report highlights

  • June 2026 saw supply record a new June peak, while nights reserved and occupancy rates remained stable compared to the previous year.
  • Supply growth was seen across almost all UK regions, with Yorkshire and the Humber, North East, North West and Wales seeing the most growth.
  • In June, both average daily rates (ADR) and average revenues saw a new June peak, exceeding 2025 and 2024 levels for the same month, with both metrics seeing growth year-on-year.
  • Review trends remained broadly similar month-on-month, with Europe retaining a significantly larger share than APAC and the Americas despite easing slightly from a 12‑month high; domestic reviews maintained stronger year-on-year growth than 2025.

View the latest report

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Short-Term Rentals - June 2026

Explore trends in the short-term rentals market from the latest month.

Explore the short-term rentals data

Use the visualisation to explore trends in the UK short-term rentals industry.

About the report

Lighthouse (formerly Transparent Intelligence) tracks over 35 million vacation rental listings worldwide and maintains a proprietary database of hundreds of thousands of reservations tracked by month. Listings on the four major short-term rental platforms are tracked: Airbnb, Booking.com, Vrbo and Tripadvisor. Listings data is deduplicated when the same property is advertised on more than one platform. 

The UK Government defines a short-term rental property as ‘a dwelling, or part of a dwelling, provided by a host to a guest, for use as accommodation other than the guest’s only or principal residence, in return for payment, in the course of a trade or business carried on by the host’. 

Historical data is available back to 2019, with future performance also available for up to one year in the future. We have limited future performance data shown in reports to three months in the future in order to ensure reliability, based on guidance from Lighthouse.

For further insights into accommodation in England, explore the results of the England Occupancy Survey (EOS) which measures bedroom and bedspace occupancy across the accommodation sector.