Our focus is on converting potential international and domestic leisure visitors as soon as the time is right through tactical marketing campaign, working in partnership with the industry. On the international front this is supported by B2B work to influence the international industry so they are prepared to sell Britain.
During the COVID-19 pandemic we are inspiring travellers with content and encouraged them to plan their travel when the time is right. We are a key partner on the GREAT Britain campaign, the UK government's ambitious international promotional campaign to inspire the world and encourage people to visit, do business, invest and study in the UK. .