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D: People, planet, profit

In the past, business success was defined simply as profit. Many businesses are now challenging that, redefining success to include making a positive difference to people and the planet.

Redefining success

  • Redefining success

    Rather than focusing just on the traditional bottom line, more and more responsible businesses are adopting the ‘Triple Bottom Line - people, planet and profit’.

    Triple Bottom Line was a term first coined by sustainability pioneer John Elkington. It describes a business model that encourages companies to focus not just on profits, but also on high business integrity and environmental sensitivity – resulting in both successful business strategy and moral business practice.

  • Photo by: VisitBritain/VisitEngland

    Illustration of the Triple Bottom Line

  • Consider your Triple Bottom Line

    By adopting a Triple Bottom Line approach, you commit to establishing both financial goals, and environmental and social goals – with equal importance. 

    PDF

    Triple Bottom Line.pdf

    Download your own copy of the triple bottom line worksheet.

  • Photo by: VisitBritain/VisitEngland

    Triple Bottom Line Worksheet

STC Triple Bottom Line

Stop, Think, Challenge.

What do you ultimately want to leave behind? What do you want your legacy to be?

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