Louise Bryce
Louise Bryce
Louise leads our Partnerships division, building partnerships across all areas of the business.
About the Partnerships Division
Our Partnerships Division is dedicated to our stakeholder engagement programme. We work in collaboration with industry to drive sustainable growth, providing vital resources including research and insights on England and inbound tourism to Britain; sales and marketing opportunities across leisure and business events; and a suite of toolkits, training programmes and support to help drive greater productivity for all parts of the sector.
Louise’s biography
Louise Bryce was appointed as VisitBritain’s Partnerships Director in 2023. Louise has held a number of positions at VisitBritain both overseas and in the UK most recently as Head of Partnerships and B2B. Her passion and drive for change help us to build relationships and deliver programmes of industry support and transformation across all areas of the business.
