Digital Marketing Toolkit
Introduction
This Digital Marketing Toolkit for Small Medium Enterprises (SME) tourism businesses:
Explains what you need to know about digital marketing strategy.
Provides information on topics from building a website to maximising social media and content marketing.
Includes helpful case studies of other businesses’ digital strategies.
Chapters
Chapter 1: What is digital marketing?
Get to grips with the basics of digital marketing and learn how it encompasses everything you do to promote your tourism business online and effectively communicate to customers. Click through for useful case studies.
Chapter 2: How to create a website
What you need to consider when building a website for your tourism business.
Chapter 3: Search Engine Optimisation (SEO)
Understanding Search Engine Optimisation (SEO) to increase the likelihood of your website being seen and indexed by search engines.
Chapter 4: Content marketing
Learn how to create the best content in order to market your tourism website.
Chapter 5: Reaching your audience on social media and email
How to use social media and email for digital tourism marketing.
Chapter 6: Digital advertising
As your tourism business expands it might be time to explore digital advertising to broaden its reach.
Chapter 7: Other digital marketing channels
Explore more about digital marketing channels such as Online Travel Agents (OTAs), online review sites and holiday booking as part of your digital marketing strategy.
Digital skills training
Improve your digital skills
Find free training to develop your digital skills, from using Google platforms to cyber security.
