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Destination news and inspiration

Presenting VisitBritain’s look at the biggest topics and trends across Britain right now, packed with inspirational story ideas designed to whet the media’s appetite!

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From the first-ever Tour de France Grand Départ in Scotland and a year-long celebration of Norman heritage to major art exhibitions, new cultural attractions, screen-inspired journeys and a new generation of regional chefs, 2027 offers plenty of reasons to discover Britain differently.

Photo by: Shutterstock/Alex Treadway Photography

Location: Scotland

Professional cyclists riding on a twisty road through misty mountains

Winter in Britain lends itself to taking things a little more slowly, whether unwinding in the city or heading into the countryside. With fewer visitors around, there’s more time to explore at a relaxed pace, from historic waterfronts and thermal baths to woodland paths and lakes.

Photo by: VisitBritain/Daniel Wildey

Location: Watermillock, England

A man relaxes in a steaming outdoor hot tub as the sun rises, surrounded by nature and modern stone architecture.

With Narnia: The Magician’s Nephew arriving in cinemas on 12 February 2027, the new Harry Potter TV series premiering on 25 December 2026 and Star Wars celebrating its 50th anniversary in February 2027, now is a good time to step into Britain’s enchanted landscapes and discover the real-life filming locations behind some of Britain’s most magical stories.

Photo by: Dalemain Mansion & Historic Gardens/Hermione McCosh

Location: Dalemain, England

Large historic building on snowy landscape with trees and dramatic winter sky, evoking a peaceful and serene atmosphere.

From centuries-old inns to modern gastropubs, pubs remain spaces for conversation, community and real connection across England, Scotland and Wales. They offer visitors a chance to meet locals, tuck into regional food, enjoy local brews, and experience an integral part of British culture.

Photo by: VisitBritain/@Arinainlondonland

Location: Deal, England

A pub decorated with colourful hanging baskets filled with flowers

The holiday season truly comes alive in late November, when Britain's high streets, town squares and historic places light up for Christmas. From illuminated woodland trails to festive markets filled with artisan gifts, the nation's stately homes, botanic gardens and medieval landmarks are transformed into winter wonderlands with light installations, seasonal treats and immersive experiences.

Photo by: VisitBritain/Scott Salt

Location: Glasgow, Scotland

A festive night scene featuring a brightly lit Ferris wheel, holiday market, illuminated decorations, and a historic building in the background.

The Tour de France Femmes pedals into Britain for the first time in summer 2027. While the riders whizz past, slow down to experience what England’s northern cities have to offer, whether exploring by bike, foot or tram.

Photo by: West Yorkshire LVEP/Tom Martin/Josephine Hicks

Location: Leeds, England

A woman and a man walk passed street art

Stage 3 of the 2027 Tour de France Grand Départ sweeps through Wales on 4 July, following a route from the market town of Welshpool to the capital, Cardiff. While the race covers a day of excitement, the route can offer weeks of adventure.

Photo by: Crown Copyright / Visit Wales

Location: Moelwynion, Wales

Friends mountain biking through the top of rugged mountain ranges.

The peloton speeds into England for Stage 2 of the Tour de France 2027. Visitors can follow in their tyre tracks in North-West England and enjoy adrenaline-packed outdoor adventures, award-winning spas, fine dining, medieval castles and a myriad of festivals.

Photo by: Keswick Mountain Festival/Paul Mitchell

Location: Keswick, England

Two cyclists ride on a scenic trail beside a lake, surrounded by green hills and distant mountains under a blue sky.

Spring 2026 saw the much-anticipated opening of the King Charles III England Coast Path, a 2,700-mile (4,328 km) trail along England’s coastline from the Scottish border to Wales.

Photo by: East Sussex,Brighton & Hove,West Sussex LVEP/James Ratchford

Location: Seaford, England

A man and a woman walk in the countryside in the summer

As House of the Dragon returns for its third season in June 2026, North Wales takes the spotlight once again as its cinematic landscapes are transformed into Westeros.

Photo by: VisitBritain/Royce Mackin

Location: Llanddwyn Island, Wales

A path leading to a lighthouse on a prominent rocky outcrop by the sea

Seven British restaurants – four in England, three in Scotland – have been honoured with a prestigious Michelin green star for their commitment to sustainable dining in 2026.

Photo by: Eight at Gazegill

Location: Rimington, England

Gourmet plated food at an organic fine dining restaurant.

Britain has welcomed a raft of new Michelin starred restaurants following the unveiling of The Michelin Guide Great Britain and Ireland 2026.

Photo by: GettyImages/Compassionate Eye Foundation/Natasha Alipour Faridani

Location: London, England

A group of people enjoy a meal at a table