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Presenting VisitBritain’s look at the biggest topics and trends across Britain right now, packed with inspirational story ideas designed to whet the media’s appetite!

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The Tour de France Femmes pedals into Britain for the first time in summer 2027. While the riders whizz past, slow down to experience what England’s northern cities have to offer, whether exploring by bike, foot or tram.

Photo by: West Yorkshire LVEP/Tom Martin/Josephine Hicks

Location: Leeds, England

A woman and a man walk passed street art

Stage 3 of the 2027 Tour de France Grand Départ sweeps through Wales on 4 July, following a route from the market town of Welshpool to the capital, Cardiff. While the race covers a day of excitement, the route can offer weeks of adventure.

Photo by: Crown Copyright / Visit Wales

Location: Moelwynion, Wales

Friends mountain biking through the top of rugged mountain ranges.

The peloton speeds into England for Stage 2 of the Tour de France 2027. Visitors can follow in their tyre tracks in North-West England and enjoy adrenaline-packed outdoor adventures, award-winning spas, fine dining, medieval castles and a myriad of festivals.

Photo by: Keswick Mountain Festival/Paul Mitchell

Location: Keswick, England

Two cyclists ride on a scenic trail beside a lake, surrounded by green hills and distant mountains under a blue sky.

Spring 2026 saw the much-anticipated opening of the King Charles III England Coast Path, a 2,700-mile (4,328 km) trail along England’s coastline from the Scottish border to Wales.

Photo by: East Sussex,Brighton & Hove,West Sussex LVEP/James Ratchford

Location: Seaford, England

A man and a woman walk in the countryside in the summer

As House of the Dragon returns for its third season in June 2026, North Wales takes the spotlight once again as its cinematic landscapes are transformed into Westeros.

Photo by: VisitBritain/Royce Mackin

Location: Llanddwyn Island, Wales

A path leading to a lighthouse on a prominent rocky outcrop by the sea

Seven British restaurants – four in England, three in Scotland – have been honoured with a prestigious Michelin green star for their commitment to sustainable dining in 2026.

Photo by: Eight at Gazegill

Location: Rimington, England

Gourmet plated food at an organic fine dining restaurant.

Britain has welcomed a raft of new Michelin starred restaurants following the unveiling of The Michelin Guide Great Britain and Ireland 2026.

Photo by: GettyImages/Compassionate Eye Foundation/Natasha Alipour Faridani

Location: London, England

A group of people enjoy a meal at a table

As distilleries and vineyards open their doors for the spring, visitors can explore coastal sites, countryside vineyards and rural estates accompanied by nature in full bloom.

Photo by: Rosebank Distillery Falkirk/Ian Macleod Distillers

Location: Falkirk, Scotland

A person smelling a patterned whisky glass with amber liquid, highlighted by warm light in a dark setting, evoking tasting or sensory evaluation.

Food has played a central role in Yorkshire life for centuries. This guide explores Yorkshire’s culinary scene for visitors who like their meals with a sense of place – from Malton’s artisan producers to fine dining in manor houses and historic inns.

Photo by: VisitBritain/Sam Barker

Location: York, England

Man wearing blue apron holding a stack of cheeses in a cheese and wine shop

When it comes to costume dramas, Britain often steals the show. But the country is not all about grand manor houses, cosy cottages and windswept moors. In 2026, a new wave of film and TV productions invite audiences to see historic Britain through a fresh lens

Photo by: VisitBritain/Daniel Wildey

Location: Castle Howard, England

Person in flowing cloak walks through ornate stone corridor lined with classical statues and archways.

From Birmingham’s industrial heart to Manchester’s speakeasies and Liverpool’s waterfront, step into the world that inspired the Shelbys.

Photo by: VisitBritain/Daniel Wildey

Location: Dudley, England

Two men in vintage clothing and flat caps pose outside a shop with a display window and brick wall backdrop.

Lonely Planet has named Bristol among its 2026 Best in Travel destinations, shining the spotlight on the city’s extensive art scene. Here’s our guide on what to see and do in Bristol in 2026...

Photo by: VisitBritain/Max Renaud

Location: Bristol, England

Aerial view of a residential area with rows of colourful terraced houses, greenery, and cityscape under a clear sky.