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Destination news and inspiration

Presenting VisitBritain’s look at the biggest topics and trends across Britain right now, packed with inspirational story ideas designed to whet the media’s appetite!

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In 2027, the city of Bath and Hadrian’s Wall mark 40 years since gaining UNESCO World Heritage status. Winter is a good time to discover both, when quieter streets and walking trails leave more room to roam. And when the temperature drops, there’s plenty to enjoy indoors, from a relaxing spa session or a pint in a cosy pub to a memorable meal at a Michelin-starred restaurant.

Photo by: VisitBritain/ Casper Farrell

Location: Bath, England

A large sculpture stands on top of roman baths ruins with an abbey beyond

After dark, Britain’s moors, forests and mountain valleys take on a different character. From Northumberland's vast dark-sky park to Yorkshire’s open uplands and the forests of southwest Scotland, there are many ways to explore after sunset. Join an astronomer at a telescope, follow a moonlit trail or venture into the woods on a mountain bike.

Photo by: Visit Northumberland/Kevin Gibson

Location: Kielder, England

A family stand with a tour guide in an observatory

From the first-ever Tour de France Grand Départ in Scotland and a year-long celebration of Norman heritage to major art exhibitions, new cultural attractions, screen-inspired journeys and a new generation of regional chefs, 2027 offers plenty of reasons to discover Britain differently.

Photo by: Shutterstock/Alex Treadway Photography

Location: Scotland

Professional cyclists riding on a twisty road through misty mountains

From centuries-old inns to modern gastropubs, pubs remain spaces for conversation, community and real connection across England, Scotland and Wales. They offer visitors a chance to meet locals, tuck into regional food, enjoy local brews, and experience an integral part of British culture.

Photo by: VisitBritain/@Arinainlondonland

Location: Deal, England

A pub decorated with colourful hanging baskets filled with flowers

With HBO's highly anticipated Harry Potter TV series returning audiences to the wizarding world, the spotlight is once again on the medieval castles, historic cities and enchanting landscapes that first brought Harry's adventures to life.

Photo by: Alnwick Castle

Location: Alnwick, England

A group of people lined up for a Broomstick Training lesson with the wizarding professors by a large castle.

The peloton speeds into England for Stage 2 of the Tour de France 2027. Visitors can follow in their tyre tracks in North-West England and enjoy adrenaline-packed outdoor adventures, award-winning spas, fine dining, medieval castles and a myriad of festivals.

Photo by: Keswick Mountain Festival/Paul Mitchell

Location: Keswick, England

Two cyclists ride on a scenic trail beside a lake, surrounded by green hills and distant mountains under a blue sky.

Spring 2026 saw the much-anticipated opening of the King Charles III England Coast Path, a 2,700-mile (4,328 km) trail along England’s coastline from the Scottish border to Wales.

Photo by: East Sussex,Brighton & Hove,West Sussex LVEP/James Ratchford

Location: Seaford, England

A man and a woman walk in the countryside in the summer

Seven British restaurants – four in England, three in Scotland – have been honoured with a prestigious Michelin green star for their commitment to sustainable dining in 2026.

Photo by: Eight at Gazegill

Location: Rimington, England

Gourmet plated food at an organic fine dining restaurant.

Britain has welcomed a raft of new Michelin starred restaurants following the unveiling of The Michelin Guide Great Britain and Ireland 2026.

Photo by: GettyImages/Compassionate Eye Foundation/Natasha Alipour Faridani

Location: London, England

A group of people enjoy a meal at a table

As distilleries and vineyards open their doors for the spring, visitors can explore coastal sites, countryside vineyards and rural estates accompanied by nature in full bloom.

Photo by: Rosebank Distillery Falkirk/Ian Macleod Distillers

Location: Falkirk, Scotland

A person smelling a patterned whisky glass with amber liquid, highlighted by warm light in a dark setting, evoking tasting or sensory evaluation.

When it comes to costume dramas, Britain often steals the show. But the country is not all about grand manor houses, cosy cottages and windswept moors. In 2026, a new wave of film and TV productions invite audiences to see historic Britain through a fresh lens

Photo by: VisitBritain/Daniel Wildey

Location: Castle Howard, England

Person in flowing cloak walks through ornate stone corridor lined with classical statues and archways.

From Tate Modern’s largest-ever Tracey Emin retrospective to immersive fashion at V&A Dundee, Britain’s exhibition calendar has plenty to entice visitors in 2026.

Photo by: VisitBritain/Pinzutu Films/Ula Blocksage

Location: Dundee, Scotland

A woman and two girls walking by a modern museum.