UAE

UAE

For the full 2020 data please visit our 2020 inbound data page here. For Q1 (January-March 2020) data please visit our UK and regional quarterly data pages.

Visitor characteristics

Most visitors from the UAE are between 25 and 54 (80% in 2019), and there are very few 65+ Emiratis visiting Britain
76% of all holiday visitors from the UAE (excluding British expats) are making a repeat visit to Britain (within 10 years)
In 2019, 31% of visitors from the UAE were British nationals while 37% were Emiratis
81% of departing UAE visitors (excluding British expats) say they are ‘extremely likely’ to recommend Britain for a visit, on par with the all market average of 82%

Popular activities

Dining in a restaurant

Sightseeing of Famous Buildings/ Monuments

Went Shopping

Global context


Measure	2019
International tourism expenditure (US$bn)	26.7
Global rank for international tourism expenditure	14
Number of outbound visits (m)	3.8
Most visited destination	Saudi Arabia
Most visited destination in Western Europe	United Kingdom

Key demographic and economic data


Measure	2021
Population (m)	9.8
GDP per capita PPP (US$)	87,239
Annual average GDP growth over past decade (%)	2.4
Annual GDP growth (%)	1.7

GCC Market Profile (PDF, 73MB)

United Arab Emirates Market Snapshot (PDF, 986KB)

United Arab Emirates Aviation Profile (PDF, 242KB)

Find out about UK Expats living in the UAE and their visitation attitudes and behaviour (PDF, 10MB)

Reluctant Returners Expat persona infographic (PDF, 343KB)

Valiant Visitors Expat persona infographic (PDF, 373KB)

Find out where visitors from the UAE to the UK reside in their own country (Excel, 176KB, Published in 2017)

Please note that the reports below have not been updated with the 2009-2018 revised IPS data. For more information, please visit about the international passenger survey

Examine the perceived barriers to visitors from the UAE exploring Britain outside of London (PDF, 2.46MB, Published October 2014)

Inbound visits to Britain from UAE

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OVERVIEW OF UK VISITOR STATISTICS {{activeYear.name}}

Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What Emiratis think about Britain

Key holiday ‘wants’ include ‘enjoying the beauty of the landscape’, ‘having fun and laughter’ and ‘good value for money’ with Italy seen as the ‘best place’ for delivering the former two and the US for the latter
Factors that are low on the holiday wish-list include ‘getting some sun’ and ‘watching a sporting event’
Britain rates well for ‘visiting a place with lots of history’ for example, but not as favourably as Italy

Caring for visitors

English is widely spoken and understood
Arab families like to have hotel suites or inter-connecting rooms, or to rent an apartment
Hospitality is a key element of the Arab culture and so being available to answer questions, and small gestures will be very much appreciated

The leisure & travel trade

Many travel agents are in effect ticketing agents with limited product knowledge
Key times of year for promotional visits to the region are February to late May and September to November
The working week traditionally starts on Sunday and ends on Thursday

Access to Britain from the UAE


Measure	2019
Weekly aircraft departures	202
Weekly seat capacity	87,282
Airports with direct routes in the United Arab Emirates	3
Airports with direct routes in Britain	8

The Dubai to London Heathrow route had the highest share of departing seats in 2019
In 2019, the highest rate of flight departures took place in July, August and December
The impact of the COVID-19 pandemic led to a 59% reduction in direct seat capacity from the United Arab Emirates to the UK in 2020
Departing visitors heading home to the UAE currently pay £78 in Air Passenger Duty if travelling in economy class
Visitors from the UAE require a visa to visit Britain, with a six-month visa currently costing £95

Markets