The International Passenger Survey (IPS) was suspended on 16 March 2020 due to the coronavirus (COVID-19) pandemic until the start of 2021. The ONS have made every effort to produce high-quality estimates for the periods when IPS data is not being collected but have not been able to produce a full set of results. See the 2020 inbound page for more information. Data for 2021 and 2022 was also impacted by COVID-19, more information can be found on the About IPS page.
Due to the above, the latest full year IPS data below is from 2019. You can access data detailed data from 2020 onwards on the latest annual page.
- Almost two-in-five of Swedish visitors are under 35 years of age
- Nearly four-in-five holiday visitors are making a repeat trip to Britain (excluding British nationals)
- A significant proportion of visitors live in or around Stockholm
- 97% of departing visitors say they are ‘likely’ or ‘extremely likely’ to recommend Britain for a holiday
|International tourism expenditure (US$bn) (2019)||17.4|
|Global rank for international tourism expenditure (2019)||25|
|Number of outbound visits (m)||10.5|
|Most visited destination||Denmark|
Key demographic and economic data
|GDP per capita PPP (US$)||65,657|
|Annual average GDP growth over past decade (%)||2.3|
|Annual GDP growth (%)||2.9|