Sweden

Visitor characteristics
- Almost two-in-five of Swedish visitors are under 35 years of age
- Nearly four-in-five holiday visitors are making a repeat trip to Britain (excluding British nationals)
- A significant proportion of visitors live in or around Stockholm
- 97% of departing visitors say they are ‘likely’ or ‘extremely likely’ to recommend Britain for a holiday
Popular activities
Global context
Measure | 2019 |
---|---|
International tourism expenditure (US$bn) | 14.4 |
Global rank for international tourism expenditure | 25 |
Number of outbound visits (m) | 14.4 |
Most visited destination | Spain |
Key demographic and economic data
Measure | 2021 |
---|---|
Population (m) | 10.4 |
GDP per capita PPP (US$) | 50,813 |
Annual average GDP growth over past decade (%) | 1.8 |
Annual GDP growth (%) | 4.1 |