Poland
Visitor characteristics
- Virtually all business visitors are male but Britain attracts more female than male leisure visitors
- 20% of holiday visitors are travelling as part of a tour group
- Only 46% of holiday visitors are making a repeat visit to Britain (excluding British nationals)
- 90% of visitors from Poland are either ‘very’ or ‘extremely likely’ to recommend Britain for a holiday or short-break
Popular activities
Sightseeing of Famous Buildings/ Monuments
Visited a Pub
Went Shopping
Global context
| Measure | 2016 |
|---|---|
| International tourism expenditure (US$bn) | 8.0 |
| Global rank for international tourism expenditure | 35 |
| Number of outbound visits (m) | 16.1 |
| Most visited destination | United Kingdom |
Key demographic and economic data
| Measure | 2017 |
|---|---|
| Population (m) | 38.0 |
| GDP per capita PPP (US$) | 26,327 |
| Annual average GDP growth over past decade (%) | 3.2 |
| Annual average GDP growth in the past year (%) | 4.4 |
Resources
Poland market profile
Read about the preferences of Europeans towards tourism. Published March 2015
Exchange rate
1 GBP = 4.892 PLN
As of 22 May 2018
Retrieved from the Bank of England
