Poland
Visitor characteristics
- Virtually all business visitors are male but Britain attracts more female than male leisure visitors
- 20% of holiday visitors are travelling as part of a tour group
- Only 45% of holiday visitors are making a repeat visit to Britain
- Masovia, the region of Poland that includes Warsaw, generates more visits than any other area of Poland
- 87% of visitors from Poland are either ‘very’ or ‘extremely likely’ to recommend Britain for a holiday or short-break
Popular activities
Visited a Museum
Visited Parks/ Gardens
Went Shopping
Global context
| Measure | 2015 |
|---|---|
| International tourism expenditure (US$bn) | 7.9 |
| Global rank for international tourism expenditure | 33 |
| Number of outbound visits (m) | 16.4 |
| Most visited destination | United Kingdom |
Key demographic and economic data
| Measure | 2015 |
|---|---|
| Population (m) | 38.0 |
| GDP per capita (US$) | 12,467 |
| Annual average GDP growth over past decade (%) | 3.8 |
| Annual average GDP growth in the past year (%) | 3.5 |
Inbound visits to Britain
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Access to Britain from Poland
| Measure | 2016 |
|---|---|
| Weekly aircraft departures | 422 |
| Weekly seat capacity | 76,726 |
| Airports with direct routes in Poland | 13 |
| Airports with direct routes in Britain | 19 |
- Around 60% of all visits to Britain are by air
- 588,000 of the annual 1.7 million visits from Poland are by those driving a lorry to/from Britain
- There are direct air routes from thirteen airports in Poland to many airports right across Britain although Stansted and Luton attract the most seats
- Around half of seats are flown by Ryanair with one third flown by Wizz Air
What the Polish think about Britain
- Poles have a broadly positive view of Britain, especially in relation to contemporary culture and vibrant city life, but rate Britain less well for ‘welcome’ and in particular ‘scenic natural beauty’
- Britain is strongly associated with museums, music and films
- Although many Poles see Britain as having a strong culture and heritage offering, this is equally true of their view of France and Italy
- 35% believe Britain is ‘a fun place to be’ but 65% believe this accolade applies to Spain
- Only 11% believe Britain is ‘a romantic destination’
- Germany and Italy are more strongly associated than is Britain with offering ‘value for money’
Caring for visitors
- Visitors appreciate information being available in their own language
- British food is not a major draw for Poles, but British pubs are popular
- Ownership of credit cards is relatively low compared with Western Europe and many Poles prefer to pay with cash
- Around 65% of individual Polish travellers book 3-star hotels, B&Bs or hostels, although they usually book 4-5 star accommodation when on package tours
The leisure & travel trade
- The Polish tourism market is dominated by many small businesses
- The large tour operators research their main programmes between February and April
- If you commit to the Polish market, you will need to visit your contacts at least once or twice a year
Downloads
Poland market profile
Read about the preferences of Europeans towards tourism. Published March 2015
Exchange rate
1 GBP = 4.8092 PLN
As of 22 June 2017
Retrieved from the Bank of England
