Norway
Visitor characteristics
- There are considerably more male than female visitors from Norway for business and miscellaneous trips
- Nearly half of all visitor spend comes courtesy of visiting for a holiday, whilst almost one-in-ten visits are primarily to watch sports
- 40% of holiday visitors are travelling with their spouse or partner
- More than four-in-five visitors from Norway are making a repeat trip to Britain
- 87% of departing visitors say they were made to feel either ‘very’ or ‘extremely’ welcome in Britain
- It is not unusual for October to November to be the quarter of the year generating the most visits
Popular activities
Sightseeing of Famous Buildings/ Monuments
Visited a Pub
Went on Guided Tour
Global context
| Measure | 2015 |
|---|---|
| International tourism expenditure (US$bn) | 15.8 |
| Global rank for international tourism expenditure | 21 |
| Number of outbound visits (m) | 11.1 |
| Most visited destination | Sweden |
Key demographic and economic data
| Measure | 2015 |
|---|---|
| Population (m) | 5.2 |
| GDP per capita (US$) | 74,853 |
| Annual average GDP growth over past decade (%) | 1.3 |
| Annual average GDP growth in the past year (%) | 1.7 |
Inbound visits to Britain
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Access to Britain from Norway
| Measure | 2016 |
|---|---|
| Weekly aircraft departures | 241 |
| Weekly seat capacity | 35,066 |
| Airports with direct routes in Norway | 12 |
| Airports with direct routes in Britain | 14 |
- Virtually all visits to Britain are by air with ferry links having ceased in recent years
- The bulk of airline seat capacity is from Oslo to London although numerous airports in Scotland and North West England enjoy direct access from Norway
- Multiple airlines compete for the market from Norway to Britain
What Norwegians think about Britain
- The cultural product or service that Norwegians most highly associate with being produced in Britain is pop videos
- 38% believe that a potential visit to Britain would be ‘exciting’
- While highly associated with culture and heritage attributes, France is more closely linked with such measures than is Britain
- Britain is more strongly associated with the statement ‘is good for High Street shopping’ than are leading competitors
- Britain is not seen as a ‘romantic’ or ‘luxurious’ destination by Norwegians
- One-in-four are keen on the idea of watching an English Premier League football match
- Leading competitor destinations are more closely associated with the statement ‘food and drink is good value for money’ than is Britain
- However, a week long holiday in Britain is expected to be less expensive than an equivalent holiday in leading competitor destinations such as France and Italy
Caring for visitors
- Norwegians are very familiar with British culture, in particular Premier League football and British TV programmes
- Cleanliness in accommodation is of importance to visitors from Norway
- While there are many regional dialects in Norway, English is widely understood
- Visitors from Norway are more likely than average to use a credit card while in Britain
The leisure & travel trade
- The Norwegian trade can be roughly split into four categories of charter operators, business travel/MICE, online operators and retail travel agents with many companies offering a mix of the four services
- The key centres for the travel trade are Oslo, Stavanger, Bergen and Trondheim
- There is no distinct planning cycle so it is possible to do business year-round
Downloads
Norway market profile
Read about the preferences of Europeans towards tourism. Published March 2015
Find out what are perceived barriers to exploring beyond London for Norwegians. Published July 2013
Find out where visitors from Norway to the UK reside in their own country. Published 2013
Exchange rate
1 GBP = 10.7418 NOK
As of 22 June 2017
Retrieved from the Bank of England
