Norway

From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. UK data will be updated first and followed by the regional data from 27 May. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.

Visitor characteristics

There are considerably more male than female visitors from Norway for business and miscellaneous trips
About half of all visitor spend comes courtesy of visiting for a holiday
More than four-in-five holiday visitors from Norway are making a repeat trip to Britain (excluding British nationals)
98% of departing visitors say they were made to feel either 'welcome' or ‘very welcome' in Britain

Popular activities

Sightseeing of Famous Buildings/ Monuments

Visited a Pub

Went Shopping

Global context

Measure	2019
International tourism expenditure (US$bn)	17.3
Global rank for international tourism expenditure	23
Number of outbound visits (m)	10.6
Most visited destination	Sweden

Key demographic and economic data

Measure	2019
Population (m)	5.4
GDP per capita PPP (US$)	71,013
Annual average GDP growth over past decade (%)	1.5
Annual average GDP growth in the past year (%)	1.2

Norway Market Profile (PDF, 2.81MB)

visitbritain_marketprofile_norway.pdf

Norway Market Snapshot (PDF, 272 KB)

norway_fact_sheet_august2019.pdf

Norway Aviation Profile (PDF, 416KB)

norway_aviation_profile_20190613.pdf

Find out where visitors from Norway to the UK reside in their own country (Excel, 212KB, Published 2013 and 2018)

annual_states_of_residence_2018_for_web.xlsx

Read about the preferences of Europeans towards tourism (PDF, 1.65MB, Published March 2015)

2015-3 Preferences of Europeans towards tourism_24.pdf

Find out what are perceived barriers to exploring beyond London for Norwegians (PDF, 904KB, Published July 2013)

2013-7 ‘Beyond London’ Research_7.pdf

Exchange rate

1 GBP = 12.0703 NOK

As of 28 May 2020

Retrieved from the Bank of England

Inbound visits to Britain from Norway

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What Norwegians think about Britain

The cultural product or service that Norwegians most highly associate with being produced in Britain is pop videos
38% believe that a potential visit to Britain would be ‘exciting’
While highly associated with culture and heritage attributes, France is more closely linked with such measures than is Britain
Britain is more strongly associated with the statement ‘is good for High Street shopping’ than are leading competitors
Britain is not seen as a ‘romantic’ or ‘luxurious’ destination by Norwegians
One-in-four are keen on the idea of watching an English Premier League football match
Leading competitor destinations are more closely associated with the statement ‘food and drink is good value for money’ than is Britain
However, a week long holiday in Britain is expected to be less expensive than an equivalent holiday in leading competitor destinations such as France and Italy

Caring for visitors

Norwegians are very familiar with British culture, in particular Premier League football and British TV programmes
Cleanliness in accommodation is of importance to visitors from Norway
While there are many regional dialects in Norway, English is widely understood
Visitors from Norway are more likely than average to use a credit card while in Britain

The leisure & travel trade

The Norwegian trade can be roughly split into four categories of charter operators, business travel/MICE, online operators and retail travel agents with many companies offering a mix of the four services
The key centres for the travel trade are Oslo, Stavanger, Bergen and Trondheim
There is no distinct planning cycle so it is possible to do business year-round

Access to Britain from Norway

Measure	2019
Weekly aircraft departures	223
Weekly seat capacity	33,535
Airports with direct routes in Norway	8
Airports with direct routes in Britain	13

Virtually all visits to Britain are by air
The bulk of airline seat capacity is from Oslo to London although numerous airports in Scotland and other parts of England also enjoy direct access from Norway
In 2019, there were 223 weekly departures with an average seat capacity of 33,535
The current rate of Air Passenger Duty for visitors departing Britain for Norway is £13

Markets

Markets

Norway

Norway