Norway

For the full 2020 data please visit our 2020 inbound data page here. For Q1 (January -March 2020) data please visit our UK and regional quarterly data pages.

Visitor characteristics

There are considerably more male than female visitors from Norway for business trips
46% of all visitor spend comes courtesy of visiting for a holiday
More than four-in-five holiday visitors from Norway are making a repeat trip to Britain (excluding British nationals)
99% of departing visitors say they were made to feel either 'welcome' or ‘very welcome' in Britain

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context


Measure	2019
International tourism expenditure (US$bn)	16.5
Global rank for international tourism expenditure	22
Number of outbound visits (m)	10.3
Most visited destination	Sweden

Key demographic and economic data


Measure	2021
Population (m)	5.4
GDP per capita PPP (US$)	62,539
Annual average GDP growth over past decade (%)	1.5
Annual GDP growth (%)	3.6

Market Snapshot Norway (PDF, 904KB)

Norway Market Profile (PDF, 2.81MB)

Norway Aviation Profile (PDF, 510KB)

Norway COVID-19 Travel Sentiment (PDF, 461KB, Published October 2021)

Find out where visitors from Norway to the UK reside in their own country (Excel, 176KB, Published 2018)

Read about the preferences of Europeans towards tourism (PDF, 1.65MB, Published March 2015)

Please note that the reports below have not been updated with the 2009-2018 revised IPS data. For more information, please visit about the international passenger survey

Find out what are perceived barriers to exploring beyond London for Norwegians (PDF, 904KB, Published July 2013)

Exchange rate

1 GBP = 11.9372 NOK

As of 25 November 2021

Retrieved from the Bank of England

Inbound visits to Britain from Norway

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What Norwegians think about Britain

The cultural product or service that Norwegians most highly associate with being produced in Britain is pop videos
38% believe that a potential visit to Britain would be ‘exciting’
While highly associated with culture and heritage attributes, France is more closely linked with such measures than is Britain
Britain is more strongly associated with the statement ‘is good for High Street shopping’ than are leading competitors
Britain is not seen as a ‘romantic’ or ‘luxurious’ destination by Norwegians
One-in-four are keen on the idea of watching an English Premier League football match
Leading competitor destinations are more closely associated with the statement ‘food and drink is good value for money’ than is Britain
However, a week long holiday in Britain is expected to be less expensive than an equivalent holiday in leading competitor destinations such as France and Italy

Caring for visitors

Norwegians are very familiar with British culture, in particular Premier League football and British TV programmes
Cleanliness in accommodation is of importance to visitors from Norway
While there are many regional dialects in Norway, English is widely understood
Visitors from Norway are more likely than average to use a credit card while in Britain

The leisure & travel trade

The Norwegian trade can be roughly split into four categories of charter operators, business travel/MICE, online operators and retail travel agents with many companies offering a mix of the four services
The key centres for the travel trade are Oslo, Stavanger, Bergen and Trondheim
There is no distinct planning cycle so it is possible to do business year-round

Access to Britain from Norway


Measure	2019
Weekly aircraft departures	223
Weekly seat capacity	33,535
Airports with direct routes in Norway	8
Airports with direct routes in Britain	13

Virtually all visits to Britain are by air
The bulk of airline seat capacity is from Oslo to London although numerous airports in Scotland and other parts of England also enjoy direct access from Norway
In 2019, there were 223 weekly departures with an average seat capacity of 33,535
The impact of the Covid-19 pandemic led to a 65% reduction in seat capacity from Norway to the UK in 2020
The current rate of Air Passenger Duty for visitors departing Britain for Norway is £13

Markets

Norway