Norway

Norway

From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. UK data will be updated first and followed by the regional data from 27 May. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.

Visitor characteristics

  • There are considerably more male than female visitors from Norway for business trips
  • 46% of all visitor spend comes courtesy of visiting for a holiday
  • More than four-in-five holiday visitors from Norway are making a repeat trip to Britain (excluding British nationals)
  • 99% of departing visitors say they were made to feel either 'welcome' or ‘very welcome' in Britain

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context

Measure2019
International tourism expenditure (US$bn)17.3
Global rank for international tourism expenditure23
Number of outbound visits (m)10.6
Most visited destinationSweden

Key demographic and economic data

Measure2019
Population (m)5.4
GDP per capita PPP (US$)71,008
Annual average GDP growth over past decade (%)1.5
Annual average GDP growth in the past year (%)1.2

Inbound visits to Britain from Norway

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What Norwegians think about Britain

  • The cultural product or service that Norwegians most highly associate with being produced in Britain is pop videos
  • 38% believe that a potential visit to Britain would be ‘exciting’
  • While highly associated with culture and heritage attributes, France is more closely linked with such measures than is Britain
  • Britain is more strongly associated with the statement ‘is good for High Street shopping’ than are leading competitors
  • Britain is not seen as a ‘romantic’ or ‘luxurious’ destination by Norwegians
  • One-in-four are keen on the idea of watching an English Premier League football match
  • Leading competitor destinations are more closely associated with the statement ‘food and drink is good value for money’ than is Britain
  • However, a week long holiday in Britain is expected to be less expensive than an equivalent holiday in leading competitor destinations such as France and Italy

Caring for visitors

  • Norwegians are very familiar with British culture, in particular Premier League football and British TV programmes
  • Cleanliness in accommodation is of importance to visitors from Norway
  • While there are many regional dialects in Norway, English is widely understood
  • Visitors from Norway are more likely than average to use a credit card while in Britain

The leisure & travel trade

  • The Norwegian trade can be roughly split into four categories of charter operators, business travel/MICE, online operators and retail travel agents with many companies offering a mix of the four services
  • The key centres for the travel trade are Oslo, Stavanger, Bergen and Trondheim
  • There is no distinct planning cycle so it is possible to do business year-round

Access to Britain from Norway

Measure2019
Weekly aircraft departures223
Weekly seat capacity33,535
Airports with direct routes in Norway8
Airports with direct routes in Britain13
  • Virtually all visits to Britain are by air
  • The bulk of airline seat capacity is from Oslo to London although numerous airports in Scotland and other parts of England also enjoy direct access from Norway
  • In 2019, there were 223 weekly departures with an average seat capacity of 33,535
  • The current rate of Air Passenger Duty for visitors departing Britain for Norway is £13