Norway

Norway

The International Passenger Survey (IPS) was suspended on 16 March 2020 due to the coronavirus (COVID-19) pandemic until the start of 2021. The ONS have made every effort to produce high-quality estimates for the periods when IPS data is not being collected but have not been able to produce a full set of results therefore no data from 2020 is available on the interactive chart below. Interviewing initially began at UK airports at the start of 2021, though the IPS remained suspended at some sea ports and train stations during the year. Data for 2021 and 2022 is also excluded below as there were no interviews at Eurotunnel until July 2022 and data from Dover was only collected from Q3 2021.

Read more about 2020 inbound data2021 inbound data, 2022 quarterly data as well as the latest monthly data for 2022.

Visitor characteristics

  • There are considerably more male than female visitors from Norway for business trips
  • 46% of all visitor spend comes courtesy of visiting for a holiday
  • More than four-in-five holiday visitors from Norway are making a repeat trip to Britain (excluding British nationals)
  • 99% of departing visitors say they were made to feel either 'welcome' or ‘very welcome' in Britain

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context

Measure2019
International tourism expenditure (US$bn)16.5
Global rank for international tourism expenditure22
Number of outbound visits (m)10.3
Most visited destinationSweden

Key demographic and economic data

Measure2022
Population (m)5.5
GDP per capita PPP (US$)101,869
Annual average GDP growth over past decade (%)1.6
Annual GDP growth (%)2.5

Inbound visits to Britain from Norway

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What Norwegians think about Britain

  • The cultural product or service that Norwegians most highly associate with being produced in Britain is pop videos
  • 38% believe that a potential visit to Britain would be ‘exciting’
  • While highly associated with culture and heritage attributes, France is more closely linked with such measures than is Britain
  • Britain is more strongly associated with the statement ‘is good for High Street shopping’ than are leading competitors
  • Britain is not seen as a ‘romantic’ or ‘luxurious’ destination by Norwegians
  • One-in-four are keen on the idea of watching an English Premier League football match
  • Leading competitor destinations are more closely associated with the statement ‘food and drink is good value for money’ than is Britain
  • However, a week long holiday in Britain is expected to be less expensive than an equivalent holiday in leading competitor destinations such as France and Italy

Caring for visitors

  • Norwegians are very familiar with British culture, in particular Premier League football and British TV programmes
  • Cleanliness in accommodation is of importance to visitors from Norway
  • While there are many regional dialects in Norway, English is widely understood
  • Visitors from Norway are more likely than average to use a credit card while in Britain

The leisure & travel trade

  • The Norwegian trade can be roughly split into four categories of charter operators, business travel/MICE, online operators and retail travel agents with many companies offering a mix of the four services
  • The key centres for the travel trade are Oslo, Stavanger, Bergen and Trondheim
  • There is no distinct planning cycle so it is possible to do business year-round

Access to Britain from Norway

Measure2022
Weekly aircraft departures172
Weekly seat capacity27,165
Airports with direct routes in Norway6
Airports with direct routes in Britain9
  • Virtually all visits to Britain are by air
  • The bulk of airline seat capacity is from Oslo to London although numerous airports in Scotland and other parts of England also enjoy direct access from Norway
  • In 2022, there were 172 weekly departures with an average seat capacity of 27,165
  • Following the severe impact of the Covid-19 pandemic, scheduled seat capacity in 2022 from Norway to the UK recovered to 81% of 2019 levels
  • The current rate of Air Passenger Duty for visitors departing Britain for Norway is £13