For full 2021 data, please visit our 2021 inbound page and for the latest quarterly data please visit our UK and regional data pages.

Visitor characteristics

  • Business visitors are more than three times as likely to be male than female
  • More than three-in-four holiday visitors are making a repeat trip to Britain (excluding British nationals, within ten years)
  • 80% of visitors in general are Dutch, while 26% of those visiting friends and/or relatives in the UK are Britons
  • 96% of departing visitors (excluding British expats) are either ‘likely’ or ‘extremely likely’ to recommend a visit to Britain

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context

International tourism expenditure (US$bn)20.5
Global rank for international tourism expenditure18
Number of outbound visits (m)34.2
Most visited destinationFrance

Key demographic and economic data

Population (m)17.5
GDP per capita PPP (US$)53,449
Annual average GDP growth over past decade (%)1.2
Annual GDP growth (%)4.2

Inbound visits to Britain from Netherlands

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)


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Average spend per visit (GBP)

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What the Dutch think about Britain

  • The Dutch rate the UK highly for 'culture' in general, 'contemporary culture', 'sport', 'historic buildings', 'cultural heritage', and 'vibrant cities' out of 50 countries in 2019
  • Music and films are the most are the cultural products or services most strongly associated with the UK among the Dutch
  • Amongst the most important reasons for choosing Britain as a holiday destination, Dutch respondents stated ‘cultural attractions’, ‘vibrant cities’ and the ‘countryside/natural beauty’ followed by a ‘good deal’ and ‘visiting friends and/or relatives
  • Areas of strength for Britain include the provision of ‘good entertainment and nightlife’, ‘watching sporting events’, ‘the ease of getting around’, ‘the atmosphere’ and ‘good shopping’.
  • Activities that appeal to potential Dutch visitors include 'spotting wildlife in the Scottish Highlands', 'enjoying a traditional afternoon tea', 'taking a canal boat tour through the waterways of England', 'riding the scenic 'Hogwarts Express' (Harry Potter train) through the Scottish Highlands' and 'walking along Hadrian's Wall in Northern England'

Caring for visitors

  • There is an overall preference for small-scale (family run) hotels with character and traditional decoration and furniture, preferably in a nice countryside village
  • British gastropubs are a good option for the Dutch as they enjoy the atmosphere of a traditional pub and food is good value for money
  • Having a traditional afternoon tea is often high on the wish list while visiting Britain
  • Many Dutch holiday visitors tend to start thinking about their trip early with about one in three doing this as early as half a year or more in advance, but more than half of Dutch bookings happened within two months before the trip.

The leisure & travel trade

  • The Dutch travel trade is made up of tour operators, coach operators and travel agents, as well group travel organisers such as schools, night schools and associations
  • Dutch consumers are very independent and Britain is a familiar country to them which means that quite a few consumers book their holidays direct
  • Sea carriers such as P&O Ferries, Stena Line and DFDS Seaways are very strong brands in the Netherlands and they also offer accommodation and short breaks usually in cooperation with a tour operator
  • The Dutch value their private life and tend not to be very keen to go out for business dinners


Access to Britain from the Netherlands

Weekly aircraft departures966
Weekly seat capacity129,148
Airports with direct routes in the Netherlands5
Airports with direct routes in Britain26
Weekly ferry crossings28
Non-stop Eurostar trains per day to Amsterdam3
  • It is straightforward to reach Britain from the Netherlands by sea, plane, coach, or train, but the majority of visitors travel by air
  • The pace of growth in annual airline seat capacity has slowed to more modest levels recently, following strong growth in a period of recovery from the financial crisis years up to 2017
  • There is excellent access to all parts of Britain from the Netherlands but the highest capacity is on routes from Amsterdam to London area airports
  • The impact of the Covid-19 pandemic led to a 63% reduction in seat capacity from the Netherlands to the UK in 2020 compared to 2019 
  • Those departing Britain by air for the Netherlands are charged £13 in Air Passenger Duty