Netherlands

Netherlands

The International Passenger Survey (IPS) was suspended on 16 March 2020 due to the coronavirus (COVID-19) pandemic until the start of 2021. The ONS have made every effort to produce high-quality estimates for the periods when IPS data is not being collected but have not been able to produce a full set of results therefore no data from 2020 is available on the interactive chart below. Interviewing initially began at UK airports at the start of 2021, though the IPS remained suspended at some sea ports and train stations during the year. Data for 2021 and 2022 is also excluded below as there were no interviews at Eurotunnel until July 2022 and data from Dover was only collected from Q3 2021.

Read more about 2020 inbound data2021 inbound data, 2022 quarterly data as well as the latest monthly data for 2022.

Visitor characteristics

  • Business visitors are more than three times as likely to be male than female
  • More than three-in-four holiday visitors are making a repeat trip to Britain (excluding British nationals, within ten years)
  • 80% of visitors in general are Dutch, while 26% of those visiting friends and/or relatives in the UK are Britons
  • 96% of departing visitors (excluding British expats) are either ‘likely’ or ‘extremely likely’ to recommend a visit to Britain

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context

Measure2019
International tourism expenditure (US$bn)20.5
Global rank for international tourism expenditure18
Number of outbound visits (m)34.2
Most visited destinationFrance

Key demographic and economic data

Measure2022
Population (m)17.7
GDP per capita PPP (US$)68,069
Annual average GDP growth over past decade (%)1.8
Annual GDP growth (%)4.7

Inbound visits to Britain from Netherlands

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What the Dutch think about Britain

  • The Dutch rate the UK highly for 'vibrant cities', 'culture' in general, 'contemporary culture', 'sport', 'cultural heritage', and 'historic buildings' out of 60 countries in 2022
  • Music, museums and films are the most are the cultural products or services most strongly associated with the UK among the Dutch
  • Amongst the most important reasons for choosing Britain as a holiday destination, Dutch respondents stated ‘cultural attractions’, ‘vibrant cities’ and the ‘countryside/natural beauty’ followed by a ‘good deal’ and ‘visiting friends and/or relatives
  • Areas of strength for Britain include the provision of ‘good entertainment and nightlife’, ‘watching sporting events’, ‘the ease of getting around’, ‘the atmosphere’ and ‘good shopping’.
  • Activities that appeal to potential Dutch visitors include 'spotting wildlife in the Scottish Highlands', 'enjoying a traditional afternoon tea', 'taking a canal boat tour through the waterways of England', 'riding the scenic 'Hogwarts Express' (Harry Potter train) through the Scottish Highlands' and 'walking along Hadrian's Wall in Northern England'

Caring for visitors

  • There is an overall preference for small-scale (family run) hotels with character and traditional decoration and furniture, preferably in a nice countryside village
  • British gastropubs are a good option for the Dutch as they enjoy the atmosphere of a traditional pub and food is good value for money
  • Having a traditional afternoon tea is often high on the wish list while visiting Britain
  • Many Dutch holiday visitors tend to start thinking about their trip early with about one in three doing this as early as half a year or more in advance, but more than half of Dutch bookings happened within two months before the trip.

The leisure & travel trade

  • The Dutch travel trade is made up of tour operators, coach operators and travel agents, as well group travel organisers such as schools, night schools and associations
  • Dutch consumers are very independent and Britain is a familiar country to them which means that quite a few consumers book their holidays direct
  • Sea carriers such as P&O Ferries, Stena Line and DFDS Seaways are very strong brands in the Netherlands and they also offer accommodation and short breaks usually in cooperation with a tour operator
  • The Dutch value their private life and tend not to be very keen to go out for business dinners

 

Access to Britain from the Netherlands

Measure2022
Weekly aircraft departures621
Weekly seat capacity86,387
Airports with direct routes in the Netherlands4
Airports with direct routes in Britain23
Weekly ferry crossings26
Non-stop Eurostar trains per day to Amsterdam6
  • It is straightforward to reach Britain from the Netherlands by sea, plane, coach, or train, but the majority of visitors travel by air
  • There is excellent access to all parts of Britain from the Netherlands but the highest capacity is on routes from Amsterdam to London area airports
  • Following the severe impact of the Covid-19 pandemic, scheduled flight seat capacity in 2022 from the Netherlands to the UK recovered to 67% of 2019 levels 
  • Those departing Britain by air for the Netherlands are charged £13 in Air Passenger Duty