Japan

Visitor characteristics
- Over two thirds of visits from Japan are by residents aged 25-54 years old (68% of all visits from Japan in 2019)
- The Japanese are less likely than average to be making a repeat trip to Britain: 50% of all holiday visitors from Japan (excluding British expats) are making a repeat visit to Britain (within 10 years), compared to 63% across all markets
- 77% of departing Japanese visitors (excluding British expats) are 'extremely likely' to recommend Britain
Popular activities
Global context
Measure | 2019 |
---|---|
International tourism expenditure (US$bn) | 21.3 |
Global rank for international tourism expenditure | 16 |
Number of outbound visits (m) | 25.4 |
Most visited destination | USA |
Most visited destination in Western Europe | Spain |
Key demographic and economic data
Measure | 2021 |
---|---|
Population (m) | 126.0 |
GDP per capita PPP (US$) | 41,165 |
Annual average GDP growth over past decade (%) | 0.5 |
Annual GDP growth (%) | 1.7 |