The International Passenger Survey (IPS) was suspended on 16 March 2020 due to the coronavirus (COVID-19) pandemic until the start of 2021. The ONS have made every effort to produce high-quality estimates for the periods when IPS data is not being collected but have not been able to produce a full set of results. See the 2020 inbound page for more information. Data for 2021 and 2022 was also impacted by COVID-19, more information can be found on the About IPS page.
Due to the above, the latest full year IPS data below is from 2019. You can access data detailed data from 2020 onwards on the latest annual page.
- Over two thirds of visits from Japan are by residents aged 25-54 years old (71% of all visits from Japan in 2022).
- The Japanese are less likely than average to be making a repeat trip to Britain: 50% of all holiday visitors from Japan (excluding British expats) are making a repeat visit to Britain (within 10 years), compared to 63% across all markets.
- However, repeat visitation is much higher among business visitors.
- 77% of departing Japanese visitors (excluding British expats) are 'extremely likely' to recommend Britain.
|International tourism expenditure (US$bn)||21.3|
|Global rank for international tourism expenditure||16|
|Number of outbound visits (m)||25.4|
|Most visited destination||USA|
|Most visited destination in Western Europe||Spain|
Key demographic and economic data
|GDP per capita PPP (US$)||42,493|
|Annual average GDP growth over past decade (%)||0.4|
|Annual GDP growth (%)||0.7|