India

From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. UK data will be updated first and followed by the regional data from 27 May. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.

Visitor characteristics

There are more male than female visitors and 6-in-10 visits were made by Indian residents aged 25-54 years old in 2018
33% of holiday visitors (excluding British expats) are making a repeat visit to Britain (within ten years)
Just over half of the visits from India to Britain were made by people who reside in the Maharashtra (including Mumbai) and in the Delhi states
90% of departing staying holiday visitors from India (excluding British expats) say they are ‘extremely likely’ to recommend Britain for a holiday or short-break, which is above the 85% across all markets

Popular activities

Dining in a restaurant

Visited Parks/ Gardens

Went Shopping

Global context

Measure	2018
International tourism expenditure (US$bn)	21.3
Global rank for international tourism expenditure	14
Number of outbound visits (m)	19.8
Most visited destination	United Arab Emirates
Most visited destination in Western Europe	France

Key demographic and economic data

Measure	2018
Population (m)	1,354.4
GDP per capita PPP (US$)	7,401
Annual average GDP growth over past decade (%)	7.2
Annual average GDP growth over the past year (%)	7.4

India Market Profile (PDF,1.7MB)

visitbritain_marketprofile_india_2020.pdf

India Market Snapshot (PDF, 2.2 MB)

india_market_snapshot_aug_2018.pdf

India Aviation Profile (PDF, 2.03MB)

aviation_market_india_10092019.pdf

Find out where visitors from India to the UK reside in their own country (Excel, 212KB, Published in 2008 and 2015)

annual_states_of_residence_2018_for_web.xlsx

More information on how Indian travellers use social media on holidays compared to travellers from other countries (PDF, 3.08MB, Published in 2015)

foresight_142_-_november_2015_social_media.pdf

Read our report examining perceived barriers to exploring Britain outside of London for Indian visitors (PDF, 2.46MB, Published October 2014 )

2014-10 Exploring Great Britain research – Emerging Markets_2.pdf

Take a look at our India visa research to find out if the visa process is a barrier to potential visitors (PDF, 1.78MB, Published in 2011)

India Visa Research Presentation.pdf

Exchange rate

1 GBP = 93.2765 INR

As of 28 May 2020

Retrieved from the Bank of England

Inbound visits to Britain from India

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Touch the data points to see the values.

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What Indians think about Britain

Those in India have a generally positive view of Britain. According to the 2019 Anholt Nation Brands Index, powered by IPSOS, they ranked Britain in their top 5 for its nation brand among 49 nations overall, and for visiting if money were no object, its vibrant cities, its contemporary culture, and historic buildings
For Indian respondents the cultural product or services they most expect to be produced in Britain are ‘museums’, 'films' and 'sports'
Those in India are much more likely than average to believe that a holiday in Britain would be ‘romantic’, ‘relaxing’ and 'exciting'
Top holiday desires include ‘enjoying the beauty of the landscape’, ‘feeling connected to nature’ and ‘good value for money’. Although Britain rates above average for all those holiday attribues, Australia is the destination most often considered as the ‘best place’ to get the former two while USA is perceived as the ‘best place’ for the latter holiday desire
Britain seems to be the best destination for ‘visiting a place with lots of history/ historic sites’ and ‘revisiting places of nostalgic importance’ for Indian respondents

Caring for visitors

Family plays an extremely important role in Indian life. Visitors will often ask for family or interconnecting rooms
The use of the 'Namaste', the greeting with folded hands, is usually appreciated among Indian guests, while it is best to wait for your guest to extend their first to shake it
Many Indians are vegetarian and teetotallers, and it is vital that a good variety of vegetarian options are made available on menus
Leisure visitors from India are less likely than those from the average market to use a credit card while in Britain
Whilst many speak good English, some may have issues understanding slang or accent

The leisure & travel trade

The travel trade in India changes slowly. The trade still plays a pivotal role in booking outbound travel while online booking is mainly popular for domestic travel, and digital sources are used mostly for travel inspiration and destination information
Brochures are planned and produced in December or January – discussions are best started a year in advance, but can still occur in October-November as last-minute changes in the itinerary happen frequently
Telephone contact and face-to-face interaction is appreciated, as well as the provision of brochures

Access to Britain from India

Measure	2019
Weekly aircraft departures	101
Weekly seat capacity	25,840
Airports with direct routes in India	7
Airports with direct routes in Britain	4

Out of all the airlines to operate the India to Britain route in 2019, British Airways and Air India served the most departing seats, with a combined share of 79%
In 2019, the routes connecting Delhi and Mumbai to London Heathrow served the most departing seats, with a combined share of 68%
Visitors from India need a visa to visit Britain and should apply for a six-month standard visitor visa currently costing £95
A new route was introduced from Amritsar to London Stansted in 2019
In 2019, the highest rate of flight departures took place in January-March
Those flying home to India from Britain pay £78 in Air Passenger Duty if travelling in economy class

2019 data (direct, non-stopping routes, excluding charter flights operated by TUI Airways and Thomas Cook Airlines from Goa and Cochin)

Markets

Markets

India

India