Hong Kong

Hong Kong

From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. UK data will be updated first and followed by the regional data from 27 May. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.

Visitor characteristics

  • In 2019, 17% of visits from Hong Kong were made by British passport holders and 64% by Hong Kong nationals
  • Just above half holidays visitors (excluding British expats) were making a repeat trip to Britain in 2015 (within 10 years, 53%)
  • Departing visitors from Hong Kong (excluding British expats) are less likely to recommend Britain: only 76% of them are 'extremely' likely to recommend Britain against 82% for the all-market average

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context

Measure2019
International tourism expenditure (US$bn)26.9
Global rank for international tourism expenditure12
Number of outbound visits (m)35.4
Number of outbound visits excl. China and Macao (m)8.1
Most visited destinationChina
Most visited destination (excl. China and Macao)Japan
Most visited destination in Western EuropeUnited Kingdom

Key demographic and economic data

Measure2019
Population (m)7.4
GDP per capita PPP (US$)60,355
Annual average GDP growth over past decade (%)2.9
Annual average GDP growth over the past year (%)-1.2

Inbound visits to Britain from Hong Kong

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Number of visits

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Total expenditure (GBP)

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Average spend per visit (GBP)

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What Hong Kong citizens think about Britain

  • When asked how well they feel they know some destinations, overseas travellers from Hong Kong are more likely to say that they feel they know ‘a great deal’ or ‘a fair amount’ about Britain as a destination, than they do about France, Italy, the US, or Australia
  • Hong Kong respondents also tend to rate Britain highest for its rich, interesting history and heritage, followed by the fact that it has much to explore outside of its capital/main city
  • Its rich sporting offer and its mixed offer of old and new are also well scored by Hong Kongers
  • Britain is seen as more ‘cosmopolitan’ than leading competitor destinations, but is outperformed in terms of associations with attributes such as ‘colourful’, ‘vibrant’ and ‘fun’
  • Competitor destinations are more highly associated with offering ‘value’ than is Britain, but the latter is ranked second amond destinations they would like to visit, if cost was no issue

Caring for visitors

  • The family is the most important part of life; this cultural value of togetherness impacts on travel behaviour
  • Visitors from Hong Kong are more likely than average to use a credit card while in Britain
  • Some travellers may prefer modern accomodation options to traditional, or quintessially British ones
  • Hong Kong citizens love food and are adventurous in tasting local cuisine and produce

The leisure & travel trade

  • There are over 1,400 tour operators and travel agencies in Hong Kong, but around 20 dominate the market
  • Details of updated product and packages should be sent to the Hong Kong trade by December
  • Using English as the language for meetings and correspondence is normally not a problem

Access to Britain from Hong Kong

Measure2019
Weekly aircraft departures68
Weekly seat capacity21,695
Airports with direct routes in Hong Kong1
Airports with direct routes in Britain3
  • In 2019, Hong Kong airport served 3 British airports: London Heathrow, London Gatwick and Manchester International
  • Visitors to Britain who are Hong Kong citizens do not need a visa to visit Britain
  • In 2019, the highest rate of flight departures took place in July and August
  • Those departing Britain for Hong Kong by air, pay £78 in Air Passenger Duty in economy class