Hong Kong

For the full 2020 data please visit our 2020 inbound data page here. For Q1 (January-March 2020) data please visit our UK and regional quarterly data pages.

Visitor characteristics

In 2019, 17% of visits from Hong Kong were made by British passport holders and 64% by Hong Kong nationals
Just above half holidays visitors (excluding British expats) were making a repeat trip to Britain in 2015 (within 10 years, 53%)
Departing visitors from Hong Kong (excluding British expats) are less likely to recommend Britain: only 76% of them are 'extremely' likely to recommend Britain against 82% for the all-market average

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context


Measure	2019
International tourism expenditure (US$bn)	26.9
Global rank for international tourism expenditure	13
Number of outbound visits (m)	36.5
Number of outbound visits excl. China and Macao (m)	8.0
Most visited destination	China
Most visited destination (excl. China and Macao)	Japan
Most visited destination in Western Europe	United Kingdom

Key demographic and economic data


Measure	2021
Population (m)	7.6
GDP per capita PPP (US$)	58,082
Annual average GDP growth over past decade (%)	1.6
Annual GDP growth (%)	6.4

Hong Kong Market Profile (PDF, 4.8 MB)

Hong Kong Market Snapshot (PDF, 780KB)

Hong Kong Aviation Profile (PDF, 203KB)

Exchange rate

1 GBP = 9.8476 HKD

As of 25 May 2022

Retrieved from the Bank of England

Inbound visits to Britain from Hong Kong

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What Hong Kong citizens think about Britain

When asked how well they feel they know some destinations, overseas travellers from Hong Kong are more likely to say that they feel they know ‘a great deal’ or ‘a fair amount’ about Britain as a destination, than they do about France, Italy, the US, or Australia
Hong Kong respondents also tend to rate Britain highest for its rich, interesting history and heritage, followed by the fact that it has much to explore outside of its capital/main city
Its rich sporting offer and its mixed offer of old and new are also well scored by Hong Kongers
Britain is seen as more ‘cosmopolitan’ than leading competitor destinations, but is outperformed in terms of associations with attributes such as ‘colourful’, ‘vibrant’ and ‘fun’
Competitor destinations are more highly associated with offering ‘value’ than is Britain, but the latter is ranked second amond destinations they would like to visit, if cost was no issue

Caring for visitors

The family is the most important part of life; this cultural value of togetherness impacts on travel behaviour
Visitors from Hong Kong are more likely than average to use a credit card while in Britain
Some travellers may prefer modern accomodation options to traditional, or quintessially British ones
Hong Kong citizens love food and are adventurous in tasting local cuisine and produce

The leisure & travel trade

There are over 1,400 tour operators and travel agencies in Hong Kong, but around 20 dominate the market
Details of updated product and packages should be sent to the Hong Kong trade by December
Using English as the language for meetings and correspondence is normally not a problem

Access to Britain from Hong Kong


Measure	2019
Weekly aircraft departures	68
Weekly seat capacity	21,695
Airports with direct routes in Hong Kong	1
Airports with direct routes in Britain	3

In 2019, Hong Kong airport served 3 British airports: London Heathrow, London Gatwick and Manchester International
Visitors to Britain who are Hong Kong citizens do not need a visa to visit Britain
In 2019, the highest rate of flight departures took place in July and August
The impact of the COVID-19 pandemic led to a 65% reduction in direct seat capacity from Hong Kong to the UK in 2020, and 2021 was 70% behind pre-COVID levels
Those departing Britain for Hong Kong by air, pay £84 in Air Passenger Duty in economy class

Markets

Hong Kong