Hong Kong

Visitor characteristics

In 2018, 22% of visits from Hong Kong were made by British passport holders and 61% by Hong Kong nationals
Just above half holidays visitors (excluding British expats) were making a repeat trip to Britain in 2015 (within 10 years, 52%)
Departing staying holiday visitors from Hong Kong (excluding British expats) are less likely to recommend Britain for a holiday or a short trip: only 76% of them are 'extremely' likely to recommend Britain against 85% for the all-market average

Popular activities

Dining in a restaurant

Visited Parks/ Gardens

Went Shopping

Global context

Measure	2018
International tourism expenditure (US$bn)	26.4
Global rank for international tourism expenditure	12
Number of outbound visits (m)	34.6
Number of outbound visits excl. China and Macao (m)	7.5
Most visited destination	China
Most visited destination (excl. China and Macao)	Japan
Most visited destination in Western Europe	United Kingdom

Key demographic and economic data

Measure	2018
Population (m)	7.4
GDP per capita PPP (US$)	61,778
Annual average GDP growth over past decade (%)	3.0
Annual average GDP growth over the past year (%)	2.8

Hong Kong Market Profile (PDF, 1.3 MB, Published June 2018)

visitbritain_marketprofile_hongkong_june2018.pdf

Hong Kong Market Snapshot (PDF, 801KB)

hong_kong_market_snapshot_28082019.pdf

Hong Kong Aviation Profile (PDF, 148 KB)

aviation_market_hongkong_20190708.pdf

Explore Hong Kong consumers’ perceptions of Britain (PDF 1.81KB, Published in 2012)

hong_kong_perceptions_of_britain_research.pdf

Exchange rate

1 GBP = 10.1209 HKD

As of 17 January 2020

Retrieved from the Bank of England

Inbound visits to Britain from Hong Kong

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Drag to change year on charts and tables.

Touch the data points to see the values.

OVERVIEW OF UK VISITOR STATISTICS {{activeYear.name}}

Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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* Change from {{Number(activeYear.name) - 1}}

Chart
Table

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	Visits	% total	Visits	% total
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Chart
Table

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	Visits	% total	Nights	% total	Visits	% total	Nights	% total
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Chart
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What Hong Kong citizens think about Britain

When asked how well they feel they know some destinations, overseas travellers from Hong Kong are more likely to say that they feel they know ‘a great deal’ or ‘a fair amount’ about Britain as a destination, than they do about France, Italy, the US, or Australia
Hong Kong respondents also tend to rate Britain highest for its rich, interesting history and heritage, followed by the fact that it has much to explore outside of its capital/main city
Its rich sporting offer and its mixed offer of old and new are also well scored by Hong Kongers
Britain is seen as more ‘cosmopolitan’ than leading competitor destinations, but is outperformed in terms of associations with attributes such as ‘colourful’, ‘vibrant’ and ‘fun’
Competitor destinations are more highly associated with offering ‘value’ than is Britain, but the latter is ranked second amond destinations they would like to visit, if cost was no issue

Caring for visitors

The family is the most important part of life; this cultural value of togetherness impacts on travel behaviour
Visitors from Hong Kong are more likely than average to use a credit card while in Britain
Some travellers may prefer modern accomodation options to traditional, or quintessially British ones
Hong Kong citizens love food and are adventurous in tasting local cuisine and produce

The leisure & travel trade

There are over 1,400 tour operators and travel agencies in Hong Kong, but around 20 dominate the market
Details of updated product and packages should be sent to the Hong Kong trade by December
Using English as the language for meetings and correspondence is normally not a problem

Access to Britain from Hong Kong

Measure	2018
Weekly aircraft departures	68
Weekly seat capacity	21,075
Airports with direct routes in Hong Kong	1
Airports with direct routes in Britain	3

Visitors to Britain who are Hong Kong citizens do not need a visa to visit Britain
8-in-10 visitors depart Britain by air*
Cathay Pacific flies about 65% of all seats available on direct, non-stopping flights between Hong Kong and Britain*
Those departing Britain for Hong Kong by air, pay £78 in Air Passenger Duty in economy class

*2018 data

England Business Advice Hub

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Hong Kong

Hong Kong

Visitor characteristics

Popular activities

Global context

Key demographic and economic data

Resources

More resources

Exchange rate

Inbound visits to Britain from Hong Kong

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What Hong Kong citizens think about Britain

Caring for visitors

The leisure & travel trade

Access to Britain from Hong Kong

England Business Advice Hub

Markets

Find your markets

Hong Kong

Hong Kong

Visitor characteristics

Popular activities

Global context

Key demographic and economic data

Resources

More resources

Exchange rate

Inbound visits to Britain from Hong Kong

OVERVIEW OF UK VISITOR STATISTICS {{activeYear.name}}

{{totalVisits | fixUnits}}

{{totalSpend | spendUnits}}

{{totalNights | fixUnits}}

{{avgStay.toFixed(2)}}

{{avgSpend | spendUnits(0, 'hideUnit')}}

What Hong Kong citizens think about Britain

Caring for visitors

The leisure & travel trade

Access to Britain from Hong Kong

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