Hong Kong

From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. UK data will be updated first and followed by the regional data from 27 May. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.

Visitor characteristics

In 2018, 22% of visits from Hong Kong were made by British passport holders and 61% by Hong Kong nationals
Just above half holidays visitors (excluding British expats) were making a repeat trip to Britain in 2015 (within 10 years, 52%)
Departing staying holiday visitors from Hong Kong (excluding British expats) are less likely to recommend Britain for a holiday or a short trip: only 76% of them are 'extremely' likely to recommend Britain against 85% for the all-market average

Popular activities

Dining in a restaurant

Visited Parks/ Gardens

Went Shopping

Global context

Measure	2018
International tourism expenditure (US$bn)	26.4
Global rank for international tourism expenditure	12
Number of outbound visits (m)	34.6
Number of outbound visits excl. China and Macao (m)	7.5
Most visited destination	China
Most visited destination (excl. China and Macao)	Japan
Most visited destination in Western Europe	United Kingdom

Key demographic and economic data

Measure	2018
Population (m)	7.4
GDP per capita PPP (US$)	61,778
Annual average GDP growth over past decade (%)	3.0
Annual average GDP growth over the past year (%)	2.8

Hong Kong Market Profile (PDF, 1.3 MB, Published June 2018)

visitbritain_marketprofile_hongkong_june2018.pdf

Hong Kong Market Snapshot (PDF, 801KB)

hong_kong_market_snapshot_28082019.pdf

Hong Kong Aviation Profile (PDF, 148 KB)

aviation_market_hongkong_20190708.pdf

Explore Hong Kong consumers’ perceptions of Britain (PDF 1.81KB, Published in 2012)

hong_kong_perceptions_of_britain_research.pdf

Exchange rate

1 GBP = 9.6745 HKD

As of 1 June 2020

Retrieved from the Bank of England

Inbound visits to Britain from Hong Kong

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Drag to change year on charts and tables.

Touch the data points to see the values.

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What Hong Kong citizens think about Britain

When asked how well they feel they know some destinations, overseas travellers from Hong Kong are more likely to say that they feel they know ‘a great deal’ or ‘a fair amount’ about Britain as a destination, than they do about France, Italy, the US, or Australia
Hong Kong respondents also tend to rate Britain highest for its rich, interesting history and heritage, followed by the fact that it has much to explore outside of its capital/main city
Its rich sporting offer and its mixed offer of old and new are also well scored by Hong Kongers
Britain is seen as more ‘cosmopolitan’ than leading competitor destinations, but is outperformed in terms of associations with attributes such as ‘colourful’, ‘vibrant’ and ‘fun’
Competitor destinations are more highly associated with offering ‘value’ than is Britain, but the latter is ranked second amond destinations they would like to visit, if cost was no issue

Caring for visitors

The family is the most important part of life; this cultural value of togetherness impacts on travel behaviour
Visitors from Hong Kong are more likely than average to use a credit card while in Britain
Some travellers may prefer modern accomodation options to traditional, or quintessially British ones
Hong Kong citizens love food and are adventurous in tasting local cuisine and produce

The leisure & travel trade

There are over 1,400 tour operators and travel agencies in Hong Kong, but around 20 dominate the market
Details of updated product and packages should be sent to the Hong Kong trade by December
Using English as the language for meetings and correspondence is normally not a problem

Access to Britain from Hong Kong

Measure	2019
Weekly aircraft departures	68
Weekly seat capacity	21,695
Airports with direct routes in Hong Kong	1
Airports with direct routes in Britain	3

In 2019, Hong Kong airport served 3 British airports: London Heathrow, London Gatwick and Manchester International
Visitors to Britain who are Hong Kong citizens do not need a visa to visit Britain
In 2019, the highest rate of flight departures took place in July and August
Those departing Britain for Hong Kong by air, pay £78 in Air Passenger Duty in economy class

Markets

Markets

Hong Kong

Hong Kong