Hong Kong
Visitor characteristics
- Most visitors are people aged 25-54
- Just above half holidays visitors (excluding British expats) were making a repeat trip to Britain in 2015 (within 10 years)
- 34% of visitors are British passport holders and 41% are Hong Kong nationals
- Departing visitors from Hong Kong are less likely to recommend Britain for a holiday or a short trip: only 55% of them are 'extremely' likely to recommend Britain against 69% for the all-market average
Popular activities
Visited a Museum
Visited Parks/ Gardens
Went Shopping
Global context
| Measure | 2015 |
|---|---|
| International tourism expenditure (US$bn) | 23.1 |
| Global rank for international tourism expenditure | 11 |
| Number of outbound visits (m) | 32.6 |
| Number of outbound visits excl. China and Macao (m) | 5.8 |
| Most visited destination | China |
| Most visited destination (excl. China and Macao) | Taiwan |
| Most visited destination in Western Europe | France |
Key demographic and economic data
| Measure | 2015 |
|---|---|
| Population (m) | 7.3 |
| GDP per capita (US$) | 42,384 |
| Annual average GDP growth over past decade (%) | 3.4 |
| Annual average GDP growth over the past year (%) | 2.4 |
Inbound visits to Britain
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Access to Britain from Hong Kong
| Measure | 2016 |
|---|---|
| Weekly aircraft departures | 60 |
| Weekly seat capacity | 19,100 |
| Airports with direct routes in Hong Kong | 1 |
| Airports with direct routes in Britain | 3 |
- Visitors to Britain who are Hong Kong citizens do not need a visa to visit Britain
- Over 9-in-10 visitors depart Britain by air
- Those departing Britain for Hong Kong by air, pay £73 in Air Passenger Duty in economy class
- Cathay Pacific flies over 60% of all seats available between Hong Kong and London*
*2016 data
What Hong Kong citizens think about Britain
- Hong Kong citizens hold a broadly upbeat opinion of Britain
- 38% of Hong Kong citizens say they know either ‘a lot’ or ‘a fair amount’ about Britain
- 44% say ‘famous buildings’ is a reason to visit Britain while 39% identify ‘feel safe’ as a factor
- Four-in-ten say that ‘cost of getting there’ and ‘cost of being there’ may deter a future visit to Britain
- Britain is seen as more ‘cosmopolitan’ than leading competitor destinations, but is outperformed in terms of associations with attributes such as ‘colourful’, ‘vibrant’ and ‘fun’
- Competitor destinations are more highly associated with offering ‘value’ than is Britain
Caring for visitors
- The family is the most important part of life; this cultural value of togetherness impacts on travel behaviour
- Visitors from Hong Kong are more likely than average to use a credit card while in Britain
- Those in Hong Kong who are superstitious may find some traditional accommodation, for example country house hotels, and even four-poster beds ‘spooky’
- Hong Kong citizens love food and are adventurous in tasting local cuisine and produce
The leisure & travel trade
- There are over 1,400 tour operators and travel agencies in Hong Kong, but around 20 dominate the market
- Details of updated product and packages should be sent to the Hong Kong trade by December
- Using English as the language for meetings and correspondence is normally not a problem
Downloads
Hong Kong market profile
Explore Hong Kong consumers’ perceptions of Britain. Published in 2012
You might be interested in this opportunity
Trade
Looking to showcase your product to key Chinese travel trade? Join us on our fully hosted China sales mission in Guangzhou.
Date:
21 Nov 2017 to 24 Nov 2017
County/ City
Guangzhou, China
Price £: £3,250 + VAT
Status: Registration open
Exchange rate
1 GBP = 9.8753 HKD
As of 22 June 2017
Retrieved from the Bank of England
