Germany
Visitor characteristics
- Business visitors are four times as likely to be male than female
- More than half of holiday visitors are making a repeat visit to Britain
- Virtually all holiday and business visitors are German but 19% of visiting friends and relations (VFR) visitors are British nationals
- 92% of departing Germans are either ‘very’ or ‘extremely’ likely to recommend Britain for a holiday or short-break
Popular activities
Visited a Pub
Visited Parks/ Gardens
Went Shopping
Global context
| Measure | 2016 |
|---|---|
| International tourism expenditure (US$bn) | 81.1 |
| Global rank for international tourism expenditure | 3 |
| Number of outbound overnight visits (m) | 100.5 |
| Most visited destination | Austria |
Key demographic and economic data
| Measure | 2016 |
|---|---|
| Population (m) | 82.6 |
| GDP per capita PPP (US$) | 43,799 |
| Annual average GDP growth over past decade (%) | 1.2 |
| Annual average GDP growth in 2016 (%) | 1.8 |
Resources
Germany market profile
Find out which perceptions of Britain act as a barrier to exploring beyond London. Published July 2013
Read about the preferences of Europeans towards tourism. Published March 2015
More resources
Germany market snapshot
Find out where visitors from Germany reside in their own country. Published 2015
Learn more about the role culture and heritage play for German visitors. Published 2014
Learn more about the role of social media in the context of holidays. Published 2015
Exchange rate
1 GBP = 1.114 EUR
As of 19 October 2017
Retrieved from the Bank of England
