Germany
Visitor characteristics
- Business visitors are more than three times as likely to be male than female
- More than half of holiday visitors are making a repeat visit to Britain (excluding British expats, within ten years)
- Virtually all holiday and business visitors are German but 19% of visiting friends and relations (VFR) visitors are British nationals
- 96% of departing Germans are either ‘likely’ or ‘extremely’ likely to recommend a visit to Britain
Popular activities
Sightseeing of Famous Buildings/ Monuments
Visited a Pub
Went Shopping
Global context
| Measure | 2017 |
|---|---|
| International tourism expenditure (US$bn) | 89.1 |
| Global rank for international tourism expenditure | 3 |
| Number of outbound overnight visits (m) | 108.0 |
| Most visited destination | Austria |
Key demographic and economic data
| Measure | 2018 |
|---|---|
| Population (m) | 83.0 |
| GDP per capita PPP (US$) | 45,687 |
| Annual average GDP growth over past decade (%) | 1.3 |
| Annual average GDP growth in the past year (%) | 1.5 |
Resources
Germany Market Profile (PDF, 4.03MB)
Germany Market Snapshot (PDF, 1.66MB)
Germany Aviation Profile (PDF, 760KB)
More resources
Find out where visitors from Germany reside in their own country (Excel, 172KB, Published 2015)
Find out which perceptions of Britain act as a barrier to exploring beyond London (PDF, 904KB, Published July 2013)
Learn more about the role culture and heritage play for German visitors (PDF, 2.37MB, Published 2014)
Learn more about the role of social media in the context of holidays (PDF, 3.08MB, Published 2015)
Read about the preferences of Europeans towards tourism (PDF, 1.65MB, Published March 2015)
Exchange rate
1 GBP = 1.1253 EUR
As of 13 June 2019
Retrieved from the Bank of England
