France

From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. UK data will be updated first and followed by the regional data from 27 May. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.

Visitor characteristics

Most trips are by those aged 25-44, but the cohort of 45-54
Almost three-in-five holiday visitors from France (excluding British nationals) are making a repeat trip to Britain (within ten years)
30% of visiting friends and relatives (VFR) visitors from France are British nationals
98% of departing visitors (excluding British nationals) are ‘likely’ or ‘extremely likely’ to recommend a visit to Britain

Popular activities

Dining in a restaurant

Sightseeing of Famous Buildings/ Monuments

Went Shopping

Global context


Measure	2019
International tourism expenditure (US$bn)	51.7
Global rank for international tourism expenditure	5
Number of outbound visits (m)	52.8
Most visited destination	Spain

Key demographic and economic data


Measure	2019
Population (m)	67.1
GDP per capita PPP (US$)	42,675
Annual average GDP growth over past decade (%)	1.4
Annual average GDP growth in the past year (%)	1.5

France Market Snapshot (PDF, 1.27MB)

France Market Profile (PDF, 3.99MB)

France Aviation Profile (PDF, 1.16MB)

Coronavirus consumer sentiment (PDF, 758KB, Published August 2020)

Find out where visitors from France to the UK reside in their own country (Excel, 176KB, Published 2019)

Read about the preferences of Europeans towards tourism (PDF, 1.65MB, Published March 2015)

Find out what perceived barriers to going exploring beyond London for the French (PDF, 904KB, Published July 2013)

Learn more about the role culture and heritage play for French visitors (PDF, 2.37MB, Published 2014)

Exchange rate

1 GBP = 1.123 EUR

As of 22 January 2021

Retrieved from the Bank of England

Inbound visits to Britain from France

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Touch the data points to see the values.

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What the French think about Britain

The French rate the UK highly for culture in general, contemporary culture, sport, vibrant cities, cultural heritage and historic buildings, but less for welcome and scenic natural beauty; the UK was rated 19th and 33rd out of fifty nations repectively on these two attributes in 2019
Music and museums are the cultural products or services most strongly associated with the UK among the French
Australia, Italy and the US are the destinations most likely to be seen as the ‘best place’ for delivering on factors the French most ‘want’ from a destination
Areas of strength for Britain include the ‘ease of getting around’, ‘good shopping’, ‘being somewhere to see famous sites’ and for ‘lots of history’ and to ‘watch sporting events’ while very few consider Britain as the ‘best place for ‘food and drink’
Activities that appeal to potential French visitors include ‘riding the scenic 'Hogwarts Express' (Harry Potter train) through the Scottish Highlands', 'taking a canal boat tour through the waterways of England', 'spotting wildlife in the Scottish Highlands', 'going on a food tour of one of London's best foodie markets' and 'visiting Windsor Castle'.

Caring for visitors

The French are keen to have information provided in their own language when in Britain
They prefer to stay in mid-range accommodation including bed and breakfasts, with en-suite facilities. Country house hotels are popular in France and a good benchmark for the value for money levels expected.
Youth travellers prefer to opt for youth hostels or university accommodation as they tend to be more price-sensitive
Expectation levels for standards and services are high – any issues should be resolved promptly

The leisure & travel trade

The trade structure is quite complex and fragmented - made up of tour operators and travel agencies (online and offline), with associations and social clubs playing an important role
November-December and May-September are the main planning periods
Tour operators are mainly based in Paris

Access to Britain from France


Measure	2019
Weekly aircraft departures	955
Weekly seat capacity	144,596
Airports with direct routes in France	39
Airports with direct routes in Britain	22
Eurostar trains per day from Paris	19
Weekly ferry crossings	781
Weekly Eurotunnel Shuttles	343

Slightly more visitors reach Britain from France by plane than through the Channel Tunnel
Airline seat capacity is highly seasonal but is largely shaped by demand for travel to France by holidaying Britons
Routes with the highest capacity are those operating from Paris to London
French visitors flying home from Britain pay £13 in Air Passenger Duty

Markets

Markets

France

France