Denmark

The International Passenger Survey (IPS) was suspended on 16 March 2020 due to the coronavirus (COVID-19) pandemic until the start of 2021. The ONS have made every effort to produce high-quality estimates for the periods when IPS data is not being collected but have not been able to produce a full set of results. See the 2020 inbound page for more information. Data for 2021 and 2022 was also impacted by COVID-19, more information can be found on the About IPS page.

Due to the above, the latest full year IPS data below is from 2019. You can access data detailed data from 2020 onwards on the latest annual page.

Visitor characteristics

There are more than twice as many male than female business visitors
35% of Danish visitors are travelling with their spouse or partner, 31% on their own
78% of those holidaying in Britain are making a repeat trip to the country (excluding British nationals, within ten years)
97% of departing visitors (excluding British expats) are either ‘likely’ or ‘extremely likely' to recommend a visit to Britain

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context


Measure	2019
International tourism expenditure (US$bn)	10.0
Global rank for international tourism expenditure	33
Number of outbound visits (m)	11.9
Most visited destination	Sweden

Key demographic and economic data


Measure	2022
Population (m)	5.9
GDP per capita PPP (US$)	73,195
Annual average GDP growth over past decade (%)	2.0
Annual GDP growth (%)	2.7

Denmark Market Snapshot (PDF, 1.1MB)

Denmark Market Profile (PDF, 68.43MB)

Denmark Aviation Profile (PDF, 514KB)

Denmark COVID-19 Travel Sentiment (PDF, 478KB, Published April 2022)

Read about the preferences of Europeans towards tourism (PDF, 1.65MB, Published March 2015)

Find out where visitors to the UK from Denmark reside in their own country (Excel, 176KB, Published 2018)

Exchange rate

1 GBP = 8.6452 DKK

As of 6 June 2023

Retrieved from the Bank of England

Inbound visits to Britain from Denmark

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Touch the data points to see the values.

OVERVIEW OF UK VISITOR STATISTICS {{activeYear.name}}

Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)

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Average spend per visit (GBP)

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What the Danes think about Britain

More than 35% of Danes think a trip to Britain would be ‘exciting’ but 3 in 10 consider it to be ‘predictable’
Britain is strongly associated with culture and heritage, but so too are France and Italy
Britain outperforms leading competitors in terms of strength of association with being ‘good for high street shopping’ and ‘good for luxury/designer shopping’
Only 24% associate the statement ‘is rich in natural scenic beauty’ with Britain while 61% associate it with Ireland
More than one-in-four say they would like to go shopping in Harrods were they to visit Britain, while more than one-in-five are keen on the idea of watching Premier League football
Very few Danes associate Britain with offering good value for money for shopping, food and drink or accommodation – with Germany strongly associated with these attributes

Caring for visitors

Danes are used to communicating in English and are happy doing so – they do not expect British people to speak Danish
In their accommodation choices, wooden floors in bedrooms and tiled bathroom floors are generally expected
They prefer ensuite bathrooms with walk-in shower rather than bathtubs

The leisure & travel trade

The Danish travel market is mature – the Danes are well-travelled and able to book their travel online
The market is dominated by a few big tour operators selling their products via travel agents throughout the country, as well as a number of smaller specialist operators and large/medium-sized coach operators
Important Britain packages include London flight, accommodation and theatre packages, special interest, coach tours, car touring and language tuition
Major operators are based in Greater Copenhagen as well as in Aarhus, Aalborg and the mid-Jutland region

Access to Britain from Denmark


Measure	2022
Weekly aircraft departures	189
Weekly seat capacity	32,144
Airports with direct routes in Denmark	7
Airports with direct routes in Britain	14

The majority of capacity serves the Copenhagen to London corridor
Following the severe impact of the Covid-19 pandemic, scheduled seat capacity in 2022 from Denmark to the UK recovered to 74% of 2019 levels
Departing visitors travelling back to Denmark by air pay £13 in Air Passenger Duty

Markets

Denmark