Visitor characteristics

  • There are more than twice more male than female business visitors
  • Four-in-five Belgian holiday visitors (excluding British expats) are making a repeat visit to Britain (within ten years)
  • Far more visitors come from Brussels than any other part of Belgium
  • 97% of departing visitors from Belgium (excluding British expats) are ‘likely’ or ‘extremely likely’ to recommend a visit to Britain

Popular activities

Sightseeing of Famous Buildings/ Monuments

Visited a Pub

Went Shopping

Global context

International tourism expenditure (US$bn)20.7
Global rank for international tourism expenditure14
Number of outbound visits (m)24.6
Most visited destinationFrance

Key demographic and economic data

Population (m)11.5
GDP per capita PPP (US$)41,860
Annual average GDP growth over past decade (%)1.0
Annual average GDP growth over the past year (%)1.4

Inbound visits to Britain

Note: To filter data, please use a desktop rather than mobile device
Use these filters to update the charts and tables below
Overview of UK visitor statistics in   Change from previous year
Number of visits
Total expenditure (GBP)
Total nights spent
Average length of stay (Nights)
Average spend per visit (GBP)

Seasonality (Share of visits)

  • AllMarkets
All Markets
Visits % total Visits % total

Regional spread (Share of visits)

  • AllMarkets
test link
All Markets
Visits % total Nights % total Visits % total Nights % total

Journey purpose (Share of visits)

  • AllMarkets
All Markets
Visits % total Visits % total
Sample size less than 30!
The sample for is
Therefore please treat this data with caution.
Please select at least one option
Download a CSV file containing data for Belgium

What Belgians think about Britain

  • Museums and films are the cultural products that Belgians most closely associate with Britain
  • 44% say a potential trip to Britain would be 'exciting'
  • 46% associate the statement 'has a rich and interesting history' with Britain but a greater number associate it with both France and Italy
  • 42% reckon that Britain 'is good for high street shopping'
  • One-in-three associate Britain with the statement 'is rich in natural scenic beauty' but competitor destinations are much more strongly associated with the attribute

Caring for visitors

  • 3 or 4 star hotels tend to be the favoured form of holiday accommodation, with an eagerness for value for money and a warm personal welcome
  • Belgians like to take time over their meals and take pride in their cuisine
  • Belgians are comfortable paying for goods and services with a credit card when on holiday

The leisure & travel trade

  • Group operators, especially those providing school and youth travel, are an important sector of the travel trade selling Britain
  • Most Belgians book a holiday to Britain directly on the internet
  • It is wise to be on time for meetings

Access to Britain from Belgium

Weekly aircraft departures181
Weekly seat capacity21,817
Airports with direct routes in Belgium3
Airports with direct routes in Britain12
Eurostar trains per day from Brussels10
Weekly ferry crossings7
  • The majority of Belgians reach Britain by means of the Channel Tunnel
  • Airline seat capacity has grown again in the last few years
  • The bulk of seat capacity serves the Brussels to Heathrow corridor
  • Those who fly back to Belgium from Britain pay £13 in Air Passenger Duty if flying economy