The International Passenger Survey (IPS) was suspended on 16 March 2020 due to the coronavirus (COVID-19) pandemic until the start of 2021. The ONS have made every effort to produce high-quality estimates for the periods when IPS data is not being collected but have not been able to produce a full set of results. See the 2020 inbound page for more information.

The 2021 data is ‘incomplete’ as Eurotunnel data was unavailable for the entire year. In addition, interviewing at Dover restarted from Q3 2021 and pseudo records for the Irish land border were also removed in 2021. More info can be found on the 2021 inbound page.

For 2022, Eurotunnel data was also unavailable for the first half of the year. Interviewing at Eurostar was not affected by Covid-19 restrictions in 2021 or the first half of 2022. The ONS restarted IPS interviews at all ports from July 2022. The latest data can be found on the monthly and quarterly pages.

Due to the above, the latest full year IPS data below is from 2019.

Visitor characteristics

  • Business visitors are more than three times more likely to be male than female
  • 63% of holiday, 91% of visiting friends and relations (VFR) and virtually all business visitors are making a repeat visit to Britain (excluding British expats, within ten years)
  • 77% visitors are Austrian nationals
  • 93% of departing visitors (excluding British expats) say they are either ‘likely’ or ‘extremely likely' to recommend a visit to Britain

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context

International tourism expenditure (US$bn)11.6
Global rank for international tourism expenditure30
Number of outbound visits (m)17.4
Most visited destinationItaly

Key demographic and economic data

Population (m)9.0
GDP per capita PPP (US$)65,439
Annual average GDP growth over past decade (%)1.2
Annual GDP growth (%)4.3

Inbound visits to Britain from Austria

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)


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Average spend per visit (GBP)

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What Austrians think about Britain

  • Austrians strongly associate Britain with heritage and culture
  • Just over one-in-three associate Britain with scenic natural beauty, but twice this number associate the attribute with Australia and Ireland
  • Very few Austrians consider Britain as a 'relaxing' or 'romantic' destination
  • 94% of Austrians feel either 'Very welcome' or 'welcome' in Britain (2017)
  • Britain is perceived to be only marginally more expensive for a week long holiday than is France

Caring for visitors

  • Austrians like to plan in advance and detailed information on all activities planned is very important
  • Especially when on a touring holiday Austrians are usually looking for accommodation with character rather than standard anonymous hotel rooms
  • The environment and sustainability issues are very important to many Austrians and this may influence their choice of accommodation
  • Austrians tend to eat breakfast early and are not used to having the option of a cooked breakfast
  • Organic food is very popular and Austrians appreciate having this option when on holiday


The leisure & travel trade

  • Austria still has a fairly traditional trade structure and travel agencies (either owned by the major tourism groups or independent) play a fairly strong role
  • The large tour operators research their main season programmes between April and June. Some may visit Britain during this time to contract accommodation and visit new attractions/regions/ products to be included
  • The vast majority of trade is based in Vienna

Access to Britain from Austria

Weekly aircraft departures117
Weekly seat capacity21,467
Airports with direct routes in Austria4
Airports with direct routes in Britain17
  • Virtually all visits to Britain are by air
  • Seat capacity is highly seasonal due to outbound winter sports travel from Britain to Austria
  • 59% of seat capacity served the Vienna to London corridor, in 2022
  • Following the severe impact of the Covid-19 pandemic, scheduled seat capacity from Austria to the UK in 2022 recovered to 78% of 2019 levels
  • Those who fly back to Austria from Britain pay £13 in Air Passenger Duty if flying economy