Austria
Intro
Travellers from Austria made 15.2 million outbound visits in 2024, with a total international tourism expenditure of US$16.0 billion.
In 2023, the UK welcomed 337,000 visits from Austria. During the travellers’ visits, their total expenditure was £243.7 million, with an average spend of £723 per person.
Visitor characteristics
- Business visitors from Austria are about three times more likely to be male than female.
- 63% of holiday visitors, 91% of visiting friends and relations (VFR) and virtually all business visitors are making a repeat visit to Britain (excluding British expats, within ten years).
- 80% of visitors are Austrian nationals.
- 93% of departing visitors (excluding British expats) say they are either ‘likely’ or ‘extremely likely’ to recommend a visit to Britain.
Popular activities for this market
Dining in a restaurant.
Visiting a pub.
Going shopping.
For further information on activities and experiences for this market, please click here.
Explore the inbound data in full
Use our visualisations to see data from this market in greater depth and clarity. Compare annual statistics, and filter by age group, gender, trip duration and more. Includes seasonality, trip purpose and regional spread of visitors to UK destinations. This data is based on the International Passenger Survey, conducted by the Office for National Statistics (ONS).
Please click on the button below and select the market you are interested in.
Perceptions of Britain in the Austrian market
The top three perceptions of Britain amongst Austrian travellers in 2022 (MIDAS: A Global Report):
- There are vibrant towns and cities to explore
- It is good for seeing famous sites, places, ticking off the ‘must do’ list
- It is a place where I can explore history and heritage
Global context
Top-level statistics relating to tourism expenditure and popular destinations for this market. For greater detail on inbound tourism flows from this market to the UK, see our data visualisations.
| Measure | 2024 |
| International tourism expenditure (US$bn) | 16.02 |
| Global rank for international tourism expenditure | 23 |
| Number of outbound visits (m) | 15.2 |
| Most visited destination | Italy |
Caring for visitors
- Austrians like to plan in advance, and detailed information on all activities is very important.
- Especially when on a touring holiday, Austrians are usually looking for accommodation with character rather than standard ‘anonymous’ hotel rooms.
- The environment and sustainability issues are very important to many Austrians, and this may influence their choice of accommodation.
- Organic food is very popular, and Austrians appreciate having this option when on holiday.
The leisure and travel trade
- Austria is a very mature market. Apart from a small number of local Austrian players, German tour operators also sell their Britain products there.
- The vast majority of trade is based in Vienna.
- Tour operators contract their annual programmes between January and April.
Access to Britain from Austria
The key routes and transport modes that connect this market with the UK.
| Measure | 2024 |
| Weekly aircraft departures | 166 |
| Weekly seat capacity | 30,304 |
| Airports with direct routes in Austria | 5 |
| Airports with direct routes in Britain | 15 |
- 94% of all visits to Britain from Austria are by air (IPS 2023).
- Seat capacity is highly seasonal due to outbound winter sports travel from Britain to Austria.
- In 2024, the London proportion of seat capacity on direct flights from Austria to the UK was 82%. The highest proportion of seats are on the Vienna to London Heathrow route.
- Scheduled seat capacity on non-stop flights from Austria to the UK was 11% higher than 2019.
- To see entry requirements for visitors to the UK from Austria click here.
- To see rates for Air Passenger Duty charged on passengers flying to Austria from the UK click here.
Further resources
Where Austrian visitors reside.xlsx
Where visitors from Austria to the UK reside in their own country
How we source this information
We work with a number of data sources to provide a rich and insightful picture of our key inbound source markets. This includes, but is not limited to, data provided by Oxford Economics, the UNWTO, Apex, Anholt-Ipsos Nation Brands Index and from our own surveys and ad-hoc research. The largest share of the data comes from the International Passenger Survey (IPS) by the ONS.
Visit our About the International Passenger Survey page for more information on how the data is collected and analysed.
