The International Passenger Survey (IPS) was suspended on 16 March 2020 due to the coronavirus (COVID-19) pandemic until the start of 2021. The ONS have made every effort to produce high-quality estimates for the periods when IPS data is not being collected but have not been able to produce a full set of results therefore no data from 2020 is available on the interactive chart below. Interviewing initially began at UK airports at the start of 2021, though the IPS remained suspended at some sea ports and train stations during the year. Data for 2021 and 2022 is also excluded below as there were no interviews at Eurotunnel until July 2022 and data from Dover was only collected from Q3 2021.

Read more about 2020 inbound data2021 inbound data, 2022 quarterly data as well as the latest monthly data for 2022.

Visitor characteristics

  • Business visitors are more than three times more likely to be male than female
  • 63% of holiday, 91% of visiting friends and relations (VFR) and virtually all business visitors are making a repeat visit to Britain (excluding British expats, within ten years)
  • 77% visitors are Austrian nationals
  • 93% of departing visitors (excluding British expats) say they are either ‘likely’ or ‘extremely likely' to recommend a visit to Britain

Popular activities

Dining in a restaurant

Visited a Pub

Went Shopping

Global context

International tourism expenditure (US$bn)11.6
Global rank for international tourism expenditure30
Number of outbound visits (m)17.4
Most visited destinationItaly

Key demographic and economic data

Population (m)9.0
GDP per capita PPP (US$)65,439
Annual average GDP growth over past decade (%)1.2
Annual GDP growth (%)4.3

Inbound visits to Britain from Austria

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Number of visits

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Total expenditure (GBP)

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Total nights spent

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Average length of stay (Nights)


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Average spend per visit (GBP)

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What Austrians think about Britain

  • Austrians strongly associate Britain with heritage and culture
  • Just over one-in-three associate Britain with scenic natural beauty, but twice this number associate the attribute with Australia and Ireland
  • Very few Austrians consider Britain as a 'relaxing' or 'romantic' destination
  • 94% of Austrians feel either 'Very welcome' or 'welcome' in Britain (2017)
  • Britain is perceived to be only marginally more expensive for a week long holiday than is France

Caring for visitors

  • Austrians like to plan in advance and detailed information on all activities planned is very important
  • Especially when on a touring holiday Austrians are usually looking for accommodation with character rather than standard anonymous hotel rooms
  • The environment and sustainability issues are very important to many Austrians and this may influence their choice of accommodation
  • Austrians tend to eat breakfast early and are not used to having the option of a cooked breakfast
  • Organic food is very popular and Austrians appreciate having this option when on holiday


The leisure & travel trade

  • Austria still has a fairly traditional trade structure and travel agencies (either owned by the major tourism groups or independent) play a fairly strong role
  • The large tour operators research their main season programmes between April and June. Some may visit Britain during this time to contract accommodation and visit new attractions/regions/ products to be included
  • The vast majority of trade is based in Vienna

Access to Britain from Austria

Weekly aircraft departures117
Weekly seat capacity21,467
Airports with direct routes in Austria4
Airports with direct routes in Britain17
  • Virtually all visits to Britain are by air
  • Seat capacity is highly seasonal due to outbound winter sports travel from Britain to Austria
  • 59% of seat capacity served the Vienna to London corridor, in 2022
  • Following the severe impact of the Covid-19 pandemic, scheduled seat capacity from Austria to the UK in 2022 recovered to 78% of 2019 levels
  • Those who fly back to Austria from Britain pay £13 in Air Passenger Duty if flying economy