Government Advocacy

VisitBritain and the Department for Digital, Culture, Media and Sport (DCMS) can provide Government Advocacy to support the UK’s business events industry by working with our cross-government partners.


Please note, that due to the early election our government advocacy activity will pause until early 2020. 

We make requests to the relevant Government department (where feasible) that could aid the winning of international business events to the UK, or to grow the international profile of existing UK business events.

Types of advocacy support

Advocacy support can take many forms including; but not limited to;

  • Letters of support from Ministerial or Senior Government figures
  • Attendance at an international event bid by a Government Minister or influencer (e.g. meeting a bid committee)
  • Hosting a reception for event organisers in the UK to promote the UK offer
  • Keynote speech
  • Utilising the ambassador networks
  • Inbound Missions, and diplomatic missions overseas, through the Department for International Trade's sector teams 

Further support could also involve the global GREAT Britain Campaign, through branding and marketing support. This campaign showcases the best of what the UK has to offer to inspire the world and encourages people to visit, do business, invest and study in the UK. It is the Government’s most ambitious international promotional campaign ever, uniting the efforts of the public and private sector to generate jobs and growth for Britain. 

We welcome other suggestions from your organisation on the advocacy support that you think would either help to win an international business event for the UK, or increase the international profile and attendance of a business event already held in the UK.

Minimum criteria for advocacy support

  • The event is an ‘international business event’ for a professional, trade, B2B or academic audience. This includes tradeshows/exhibitions and conferences/congresses. (Consumer/ B2C events, festivals, sport and other events are not eligible to apply.)
  • For international events that are in a competitive bid process, we will support cities if they are the sole UK bidder for the event
  • The event attracts an international visitor audience, or has the potential to further internationalise and grow its international attendance and profile
  • The event has large UK trade and investment potential; both during the event (international delegates attending) and also the potential for future trade and investment post-event
  • The event clearly aligns with one of the following Government priority sectors for UK industry

-  Advanced Manufacturing
-  Aerospace
-  Automotive
-  BioEconomy
-  Consumer
-  Creative
-  Education
-  Energy
-  Engineering
-  Financial Services
-  Food & Drink
-  Health & Life Sciences
-  Infrastructure
-  Marine
-  Space
-  Sport
-  Smart Cities
-  Technology


How to apply

If your event fulfils the minimum criteria outlined above, please continue and complete the Government Advocacy application form (PDF, 177KB) and return it to, with the following reference in the subject line: Advocacy / Event name.

Applications can be received on an ongoing basis. We recommend applying as early as possible, to get the best possible assistance. However Advocacy Support cannot be guaranteed.