Gavin Landry

International Director

Gavin joined the VisitBritain team as Director of the Americas in August 2017. 

Prior to that, from 2013, he was Executive Director of Tourism of New York State, leading the iconic I LOVE NEW YORK program. During his tenure with I LOVE NEW YORK, New York’s tourism industry reached record heights increasing visitation by nearly 40 million and eclipsing $100 billion in total economic impact for the first time in the program’s history.

Gavin has held a number of senior roles in the travel industry - he ran commercial hotels across America and headed a Destination Marketing Organization in Saratoga Springs, NY for a dozen years.

Gavin is a graduate of the School of Hotel and Restaurant Administration at a prestigious Ivy League university, Cornell University, and he has received accolades from the New York State Tourism Industry Association and from New York University.

He was appointed International Director in January 2023, overseeing all our international operations. He will lead our overseas network to build partnerships and relationships with local trade to ensure Britain is sold, with the media to deliver high value coverage for Britain, and with the FCDO to ensure tourism is central to broader Government messaging.

Read our market snapshots to find out more about these important source markets for inbound tourism to Britain or find out more about our overseas network.

Other Team Members

Louise Bryce, Partnerships Director

Louise Bryce

interim Partnerships Director

Women with short blonde hair, wearing patterned dress

Debra Lang

Professional Services Director

Portrait of Patricia Yates, lady with blond hair in dark suir

Patricia Yates

Chief Executive

Portrait image of Serena Jacobs

Serena Jacobs

Finance Director

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Andrew Stokes

England Director

Saul Batzofin, Interim Transformation Director

Saul Batzofin

Interim Transformation Director

Portrait of Robin Johnson

Robin Johnson

Global Marketing Director