Our priorities for the Americas
- Increase new and repeat visitors from all markets, focusing on our key segments and top performing regions, as well as cities with appropriate new routes
- Develop a wide range of bookable regional and seasonal products that are appealing, working closely with key market intermediaries and the UK industry
- Establish VisitBritain as a trusted and valued HMG partner - supporting the government’s post Brexit agenda in Commonwealth markets like Canada and also its ambitions in the USA and Brazil.
Gavin joined the VisitBritain team as Director of the Americas in August 2017. Prior to that, from 2013, he was Executive Director of Tourism of New York State, leading the iconic I LOVE NEW YORK program. During his tenure with I LOVE NEW YORK, New York’s tourism industry reached record heights increasing visitation by nearly 40 million and eclipsing $100 billion in total economic impact for the first time in the program’s history.
Gavin has held a number of senior roles in the travel industry - he ran commercial hotels across America and headed a Destination Marketing Organization in Saratoga Springs, NY for a dozen years.
Gavin is a graduate of the School of Hotel and Restaurant Administration at a prestigious Ivy League university, Cornell University, and he has received accolades from the New York State Tourism Industry Association and from New York University.