State of the Nation
Released on:
8 May 2026
For further information, please get in touch.
8 May 2026
For further information, please get in touch.
Keep up to date with traveller behaviours, booking forecasts, the latest economic outlook, competitive positioning, and more in our easy-to-digest report. Tapping into a mix of tourism intelligence – from inbound travel and flight trends to global market shifts, domestic activity, and industry performance – our State of the Nation report distils these insights into a short summary of recent performance and prospects.
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This report is a short summary of recent performance and prospects as of end of April 2026.
Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.
Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.
Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.
Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.
Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.
Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.
Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.
Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.
Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.
Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.
Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.
Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.