Event Support Programme overview

Supporting the winning of new international business events for Great Britain and Northern Ireland.

Event Support Programme

The Event Support Programme forms part of VisitBritain's commitment to build the business events sector, supporting the attraction of international business events which align with Great Britain and Northern Ireland’s priority sectors.

VisitBritain has been tasked by government to promote business event tourism through establishment of an Event Support Programme for winning international events, and developing and internationalising growth events already in Britain. Now in its second year (2017/18), this Programme financially supports Live Bids to win international events and Internationalising Growth Events already in Britain.

Types of Event Support 

Support available from the Event Support Programme can take two forms – financial support or government advocacy/ ‘soft’ support.

Financial Support

Two grants are available to fund activity this financial year to 31 March 2018.

1. Live Bid Support

Financial support to boost city-led bids for international business events not currently being held in Britain. Guidance and Criteria for Live Bid Support can be found here 

2. Internationalising Growth Events in Britain

Financial support for annual events already held in Britain, to grow their international profile and attendance, increasing their economic benefit to Britain. Guidance and Criteria for Internationalising Growth Events can be found here 

Application and Grant Process for Financial Support

A short application form specific to either Live Bid Support or Internationalising Growth Events needs to be completed and returned to VisitBritain if your event fulfils the criteria.

An Event Support Fund Awards Panel of Government and Event Industry representatives will consider all applications received to determine the successful grant recipients. Following this assessment, VisitBritain will contact all applicants to inform them of the outcome of their application, or seek any clarifications the Panel requires to make a decision.  All applications must fulfil the relevant criteria to be put to the Panel for consideration.

Advocacy/ ‘Soft’ Support

VisitBritain and the Department for Digital, Culture, Media and Sport (DCMS) also offers an ongoing programme of brokering 'soft' support/ government advocacy to support Britain's Business Events sector by working with cross-government partners. Support could include, for example: Letters of Support from Ministerial and senior Government figures, Keynote speaker or release of relevant research/white paper. Further information on Advocacy Support can be found on the respective pages for Live Bids or Internationalising Growth Events.

Please note

  • When all funds for this financial year (April 2017 to 31st March 2018) have been awarded VisitBritain will close applications and it will be stated on this web page.
  • The Event Support Programme will only consider and respond to applications that meet the stated criteria
  • VisitBritain, supported by members of the Events Industry Board will convene an Event Support Fund Awards Panel to determine awards. If additional information is required in advance during the application process, applicants will be notified.
  • All recipients that receive grant funding will be listed on our website, unless deemed commercially sensitive.

Event Support Programme Year One - Successful Applicants

The successful applicants that received funding in the first year (2016/17) of the Event Support Programme are listed here.