Business Events Growth Programme overview

Supporting the growth of the UK’s business events sector, helping win new international business events, and growing the international profile of business events in the UK. 

Business Events Growth Programme

The Business Events Growth Programme forms part of Government’s commitment to grow the business events sector. The programme supports the attraction of international business events, which align with the Government's priority industry sectors, and the growth of the international profile of business events in the UK. 

Through the programme, VisitBritain supports all organizations in hosting international business events in the UK. Whether you would like to win international events or to develop, grow and internationalise your events, the Business Events Growth Programme can support.

Types of event support

VisitBritain offers three types of support;

  • Bid Enhancement & Support to bid and win new international business events for the UK
  • International Delegate Growth to support the growth, development and internationalisation of business events in the UK
  • Government Advocacy to support the UK’s business events industry and adding value to your events by working with HM Government

Financial support

Funding applications are open for this financial year 2021/22 (to 31 March 2022).

We welcome applications from various types of organisations, including but not limited to; event organisers, convention bureau / destination management organisations, universities or associations.

Proposals are accepted for support of up to £20,000 per event/bid. However, support can be requested beyond this amount but must be backed by a strong business case. In exceptional circumstances we may consider proposals requiring less than £5,000.

Further information, including current criteria and how to apply for financial support, can be found on the respective pages for Bid Enhancement & Support and International Delegate Growth.

Future enquiry

The Business Events Growth Programme can support events taking place in future financial years, however all expenditures have to be annualised in the relevant financial year in which they are allocated. Therefore, if your event is in future financial years but the activity you are requesting funds for will occur by 31 March 2022, please apply to the programme as soon as possible.

If the expenditure will occur between April 2022 and March 2023, please complete this Enquiry form to register interest for potential future event support grant funds. Please note, there is no guarantee of future funding.

Please note

The criteria for the Business Events Growth Programme are subject to change. Any changes to the criteria will be clearly stated in the guidelines on the website. Applications received will be assessed by the criteria stated on the day the application is received.