Event Support Programme overview

Supporting the winning of new international business events for Great Britain and Northern Ireland.

Event Support Programme

The Event Support Programme forms part of VisitBritain's commitment to build the business events sector, supporting the attraction of international business events which align with Great Britain and Northern Ireland’s priority sectors.

VisitBritain has been tasked by government to promote business event tourism through establishment of an Event Support Programme for winning international events, and developing and internationalising growth events already in Britain. 

Types of Event Support 

Support available from the Event Support Programme can take two forms – financial support or government advocacy/ ‘soft’ support.

Financial Support

We wish to advise that funding applications are closed for activity taking place in the 2017/18 financial year (to 31 March 2018). Information on any future funds will be posted on this website. 

Please complete this enquiry form (Word, 54KB) to register interest in any future Business Support funds and return it to EventSupport@visitbritain.org. In the subject line please use reference 'Enquiry / <Event name>

Please note: There is no guarantee that funding for next financial year will be available, or according to the same criteria as the previous funding rounds. All funding criteria will be clearly stated on this page when the next funding round opens.

Advocacy/ ‘Soft’ Support

VisitBritain and the Department for Digital, Culture, Media and Sport (DCMS) also offers an ongoing programme of brokering 'soft' support/ government advocacy to support Britain's Business Events sector by working with cross-government partners. Support could include, for example: Letters of Support from Ministerial and senior Government figures, Keynote speaker or release of relevant research/white paper. Further information on Advocacy Support can be found on the respective pages for Live Bids or Internationalising Growth Events.

Please note

• The criteria for the Event Support Programme is subject to adjustment. Any application received before any programme adjustments will be processed using the criteria in place on submission of application, not the updated criteria.

• VisitBritain, supported by members of the Events Industry Board will convene an Event Support Fund Awards Panel to determine support. If additional information is required in advance during the application process, applicants will be notified.

• All recipients that receive grant funding will be listed on our website, unless deemed commercially sensitive.

Event Support Programme Year One - Successful Applicants

The successful applicants that received funding in the first year (2016/17) of the Event Support Programme are listed here.