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VisitEngland

Make your business accessible and inclusive

Ensure your business is inclusive to all. Widen your market, extend your season, and tap into a market estimated to be worth £14.6 billion.

VisitBritain/Peter Kindersley

Two women taking a selfie, Helmsley Castle in the background

Introduction

  • 16 million people in the UK have a disability – that’s nearly one in four of us.

  • Disabled travellers tend to be loyal, often returning to places that cater to requirements.

  • Many of your existing customers are likely to have an impairment or be disabled, but these are not always visible or disclosed.

Why be inclusive?

Understand a market that is estimated to be worth £14.6 billion in England, and learn how to make your business more inclusive.

The value of the Purple Pound

By making your business more inclusive, you are widening your offering to help attract part of market with a £14.6 billion spend in England alone.

Accessible and inclusive tourism research

VisitBritain and VisitEngland have carried out a series of research projects to gather insights on accessible and inclusive tourism.

The Equality Act 2010

Information on what you need to do to conform to the Equality Act 2010 and avoid disability discrimination.

How to become more inclusive

VisitBritain/Pawel Libera

Couple sat on the grass looking out to the sea

Accessible and Inclusive Tourism Toolkit for Businesses

Wherever you are in your accessibility journey − and however new or well-established your business is − our Accessible and Inclusive Tourism Toolkit for Businesses aims to give you the practical hints and tips, and the reassurance and confidence, to move forward inclusively. 

Accessibility guides

Accessibility Guides

We are undertaking initiatives to improve the holiday planning experience for visitors with a wide range of accessibility requirements.

We are undertaking initiatives to improve the holiday planning experience for visitors with a wide range of accessibility requirements.

Other resources

Discover England’s Inclusive Tourism Action Group (EITAG)

Find out about the people behind England’s inclusive tourism action group and its plans for a nation of world-class accessible tourism experiences.

 

North York Moors Accessibility Project

Find out about the North York Moors Accessibility Project – aimed at inspiring people with accessibility requirements in the Dutch market to take short breaks in the North York Moors.

National Accessible Scheme update

Read about the next stage of VisitEngland’s accessible tourism initiatives. In line with ambitions to become the most accessible tourism destination in Europe.

Why support Purple Tuesday?

Learn more about this national initiative to improve the visitor experience for every customer, culminating each November in a celebration where all sectors showcase their support.

England for Everyone

Getty Images

Family playing on the beach in the sunshine

For many families in England, holidays are out of reach. In collaboration with the Family Holiday Charity, we work to enable families with low incomes and caring responsibilities to enjoy a break in England.