Destination Britain North America 2023

Looking to actively reach out to North American Travel trade? Destination Britain North America 2023 is the perfect opportunity for your business to gain exposure directly in market.

What do I get?

  • Meet in person with up to 60 Buyers from Canada and USA
  • Dedicated meeting space for your one-on-one appointments
  • Access to comprehensive hand-picked database of contacts to engage with the market

What is it?

Destination Britain North America offers UK international trade ready businesses the unique opportunity to meet hand-picked top buyers from these extremely valuable markets as well as attend seminars and workshops. 

This event provides a great opportunity to enhance existing relationships, learn all about the market directly from our in-market team and trade and take home a whole list of direct contacts to unlock all the potential opportunities with the trade.

    Why targeting these markets?

    2022 has been a significant year for recovery in US inbound travel to America and recent data continues to solidify its place as the UK’s no.1 inbound market for volume and value.

    Year to date (Jan-Sept 2022) the UK received 4.1 million North American (including Canada) visits, spending £5.3 billion. The US accounted for 16% of international visits and 29% of spend in the first 9 months of 2022. (Source: Provisional IPS data Jan – Sept 2022)

    Attendance Fees:

    Primary delegate - £5,000 + VAT
    Secondary delegate - £2,800 +VAT (shared meeting diary with primary delegate)

    What is included in the delegate fee:

    •           Accommodation during the event (3 nights - 7, 8, 9 September)

    •           Own meeting table and online diary to pre-schedule appointments with buyers.

    •           One-to-one meetings with up to 60 North American buyers

    •          Seminars and networking opportunities

    •          Hosted dinner with US and Canada Buyers


    • What is NOT included?
    • Flights/personal transportation from the UK
    • Expenses and transfers
    • Any other personal expense


    This event is recommended for experienced UK businesses already engaged with international travel trade.

    Registrations are now closed, if you are interested in North American market opportunities, email


    People sitting at a table at a conference
    • Date:
      7 Sep 2023 to 10 Sep 2023
    • Price:
    • Location:
      Parc 55 San Francisco - a Hilton Hotel, 55 Cyril Magnin St, San Francisco, CA 94102, United States
    • Booking deadline:
      Friday, 26 May, 2023

    Contact details

    Contact name

    VisitBritain UK Trade Team

    Contact telephone

    +44 20 7578 1094

    Contact name

    VisitBritain USA Trade team

    Contact telephone

    +1 310-433-5913

    Destination Britain North America is a ‘must attend’ for TravelBeat and our partners. There isn’t any other event that gets us closer to both the quality and quantity of buyers from across North America than DBNA. Plus, we save a fortune on transport and hotels vs meeting everyone separately. That said, thanks to the networking opportunities available we don’t feel like we miss out on quality time with anyone.  The event has always been a great opportunity to meet new sales partners and to raise awareness & position our partners as must experience attractions and shows in Britain. The buyers are always engaged and looking to buy both new and established shows, experiences and attractions which is exactly what we need from an event like this.

    (Destination Britain North America 2022 - Attendee)