Integral to our global marketing is working co-operatively with key industry partners under our Britain is GREAT platform. We work in collaboration with local, regional and national organisations, focusing on speaking to our target consumers across a number of international markets.
In each of our key markets, we target a specific consumer segment which represents the best prospect for achieving our goals. Reaching these customers is at the focus of all consumer, distribution and partnership marketing activities.
A number of opportunities exist this financial year across a variety of campaigns and markets in which we are seeking partners based on a co-operative marketing spend model.
The specifics of the campaign will be jointly developed by VisitBritain and the partner depending on the aims and objectives of the partnership.
View previous examples of these partnerships on our campaigns page.
What does it cost?
Exact details will vary depending on the partner and the aims and objectives of the partnership, but the minimum investment is £100,000. To enquire about a partnership with your organisation fill in the registration form. You might also want to download the evaluation criteria (PDF, 128KB).