Integral to our global strategy is working co-operatively with key industry partners, including airlines, tour operators, OTAs, DMCs, Destinations to name a few. We work in collaboration with local, regional and global organisations, focusing on speaking to both our target consumers and trade across a number of international markets.
In each of our key markets, we target a specific consumer segment(s) which represents the best prospect for achieving our goals. Reaching these customers is at the focus of all activity, spanning marketing through to product development and distribution.
A number of opportunities exist across a variety of campaigns and markets in which we are seeking partners based on a co-operative partnership investment model.
The specifics of the campaign will be jointly developed by VisitBritain/VisitEngland and the partner depending on the aims and objectives of the partnership.
View previous examples of these partnerships on our campaigns page.
What does it cost?
Exact details will vary depending on the partner and the aims and objectives of the partnership, but the minimum investment is £25,000. To enquire about a partnership with your organisation fill in the registration form.
NOTE: The registration form contains a section of qualifying criteria, please download the evaluation sheet (PDF, 142KB) before progressing further: