Digital Marketing Toolkit

From building connections with existing and potential customers, to raising your profile and using analytics to improve your content, our Toolkit takes you through the basics of marketing, advertising and online booking, so you can make sure your digital marketing counts.

Top tips from the toolkit:

  • Tag images with Alt-text to improve search-ability and site accessibility
  • Use free Google My Business posts to promote new products or seasonal offers
  • Link AdWords to your Google Analytics account to make campaigns easier to track
  • Use Facebook ads to target users by location, interests and even purchase history
  • If you receive a negative review, a good format for response is often: Acknowledge, Defuse, Detail, Resolve.

The toolkit was last updated in November 2019.

Digital skills training

  • How to easily improve your digital strategy on a budget

    A guide from FSB to help you start building and improving your digital strategy.

  • Training in digital skills from Google

    Upgrade your digital skills with courses from Google Digital Garage, including social media.

  • Training in digital skills from Barclays

    Find out about courses that could help you upgrade your digital skills and build your confidence online.

  • Training in digital skills from Lloyds

    Get information on courses that could help you upgrade your digital skills, including building your brand online.

  • Make it Click

    Boost your online and IT skills with these free learning resources, supported by FSB.

  • Make the most of digital technology

    Attend a free workshop and learn how to increase your business performance through technology as part of the Leading to Grow programme.

  • Free digital support

    Find one-to-one digital support for SMEs from Digital Boost, including online marketing.

  • Training in digital skills from American Express

    Training videos on topics such as building a website and running a social media campaign.

  • Improve your cyber security

    Free, practical resources from the National Cyber Security Centre to protect your business online.

  • Free 1-1- mentoring with Google

    Business owners can sign up to get 1-to-1 mentoring for free from Google, in partnership with Enterprise Nation.

  • Help to Grow: Digital

    Help to Grow: Digital helps SMEs buy and adopt digital technologies, through free advice and up to £5,000 in financial support.