Digital Marketing Toolkit
Digital marketing gives even the smallest tourism business access to a global audience of potential visitors.
This Digital Marketing Toolkit for SME tourism businesses looks at the benefits of a digital marketing strategy and how to maximise digital channels for your business, including real-life tourism business case studies.
What is digital marketing?
Digital marketing encompasses everything you do to promote your tourism business online and can help you effectively communicate to customers.
How to create a website
How to create and set-up an effective website, using Google Analytics and what a booking engine is.
Search engine optimisation
What search engine marketing is and how to use SEO in digital tourism marketing.
How to use content marketing to boost your search engine rankings and attract audiences to your tourism business.
Reaching your audience on social media
How to market on social media and how to use email to reach and connect with audiences in your digital tourism marketing.
Looking at what digital advertising brings to digital tourism marketing, including exploring Google ads, local SEO and what influencer marketing is.
Other digital marketing channels
There’s a host of other digital marketing channels tourism businesses can use; we take a look at holiday booking sites and online travel agents.