Digital Marketing Toolkit

From building connections with existing and potential customers, to raising your profile and using analytics to improve your content, our Toolkit takes you through the basics of marketing, advertising and online booking, so you can make sure your digital marketing counts.

Top tips from the toolkit:

  • Tag images with Alt-text to improve search-ability and site accessibility
  • Use free Google My Business posts to promote new products or seasonal offers
  • Link AdWords to your Google Analytics account to make campaigns easier to track
  • Use Facebook ads to target users by location, interests and even purchase history
  • If you receive a negative review, a good format for response is often: Acknowledge, Defuse, Detail, Resolve.

The toolkit was last updated in November 2019.